Policy issues of agricultural technology management agency (atma) in India

2. POLICIY ISSUES OF AGRICULTURAL
TECHNOLOGY MANAGEMENT AGENCY
(ATMA) IN INDIA

3. INTRODUCTION

4. Objectives
• To understand the concept of ATMA
• To study the objectives and features of ATMA
• To know the organizational structure of ATMA
• To review the research studies and success stories
relaters to ATMA

5. Concept of ATMA
• ATMA is a society of key stakeholders involved in
agricultural activities for sustainable agricultural
development in the district.
• Integrating Research and Extension activities
and decentralizing day-to-day management of
the public Agricultural Technology System (ATS).

6. Contd…
• To responsible for technology dissemination at
Dist. Level
• linkage to the all line Dept.,Reserch organization,
NGO and other agencies
• Research and Extension unit with in the Dist. such
as
ZRS or sub stations, KVK’s and key line Dept. of
Agriculture and so on

7. OBJECTIVES OF ATMA
 To identify location specific needs of farming
community for farming system based agricultural
development;
 To set up priorities for sustainable agricultural
development with a Farming Systems Approach;
 To draw plans for production based system
activities to be undertaken by farmers/ultimate
users;

8. Cont…..
 To execute plans through line departments, training
institutions, NGOs, farmers organizations and allied
institutions;
 To coordinate efforts being made by various line
departments, NGOs, farmers organizations and allied
institutions to strengthen research- extension-
farmers linkages in the district

9. FEATURES OF ATMA
Strategic Research and Extension Plan (SREP)
State Extension Work Plan (SEWP)
Convergence
Farming system approach,
Multiagency strategies,
Mainstreaming gender concern,
Sustainability of extension services,
Capacity building of extension functionaries
Use of mass media

10. ORGANIZATIONAL STRUCTURE OF ATMA

11. ATMA GOVERNING BOARD (GB)
1 District Magistrate / Collector Chairman
2 Chief Executive officer (CEO) Chief Development
Officer (CDO)
Vice –
Chairman
3 Joint Director / Deputy Director (Agri) Member
4 A representative from ZRS / Krishi Vigyan Kendra "
5 One Farmer representative "
6 One Livestock Producer "
7 One Horticulture Farmer "
8 Representative of Women Farmers interest group "
9 One SC / ST farmer representative "

12. Contd....
10 A representative of NGO "
11 Lead Bank Officer of the District "
12 A representative of District Industrial
Center
"
13 Representative of Agriculture Marketing
Board
"
14 Representative of input supplying
Associations
"
15 One Fisheries / Sericulture representative "
16 Project Director ATMA Member-Secretary cum
Treasurer (Ex-officio)

13. KEY FUNCTIONS
 Review and approve SREP and annual action plans
 Receive and review annual reports
 Receive and allocate project funds
 Foster the organization and development of FIGs and
FOs within the district.

14. Contd…
 Facilitate the greater involvement of private
sector and firms and organizations
 Encourage agriculture lending institutions
 Encourage all line department
 Encourage agriculture lending institution
 Identify other sources of financial support

15. Contd…
 Establish revolving funds / accounts for each
participating unit
 Arrange for the periodic audit of ATMAs financial
accounts
 Adopt and amend the rules and by-laws for the
ATMA.

16. ATMA MANAGEMENT COMMITTEE (MC)
1 Project Director of ATMA Chairman
2 District Head of Dept. Agri. Member
3 District Head of Dept.Horticulture "
4 District Head of Dept. Animal Husbandry "
5 District Head of Dept. Fisheries "
6 District Head of Dept. Sericulture "
7 District Head of other appropriate line
Departments, that may be important within a district
"
8 Head, Krishi Vigyan Kendra "
9 Head, Zonal research Station "
10 One representative of NGO "
11 Two representatives of Farmer’s organizations (one year
rotation basis)
"

17. Carryout periodic Participatory Rural Appraisal (PRAs)
Prepare an integrated, strategic Research and Extension
Plan (SREP)
Prepare annual work plans
Coordinate the execution of these annual work plans
Key functions of Management Committee (MC)

18. contd…
Provide annual performance reports to the
Governing Board
Provide secretariat to governing board

19. FARM INFORMATION AND ADVISORY
CENTRE (FIAC)
It created at block level
Block Technology Team (BTT) and
Farmer Advisory Committee (FAC)

20. BLOCK TECHNOLOGY TEAM (BTT)
Operationalize the SREP
Prepare Block Action Plan
Coordinate and implementation of extension
prograrrme
Facilitate formation of FIGs/ FOs at the block
level and below.

21. FARMER ADVISORY COMMITTEE (FAC)
Act as an agency for providing farmer feedback
mechanism.
Help set block extension priorities and recommend
resource allocation across programme areas.
Recommend Block Action Plan
Provide advise to each implementation unit at block level.
FAC shall meet once in a month
Helps in formation of FIGs at block level and below.

22. Extension activities taken under ATMA
Training of farmers for maximum period of 21
days
Exposure visit of farmers
Organizing Demonstration
Mobilization of farmer groups
Rewards and incentives
Farmer Scientist Interactions at district level 25
farmers for 2 days.

23. Extension activities taken under ATMA
Farm Information dissemination
District level exhibitions, kissan melas, fruits/ vegetable
shows.
Farm Information Dissemination through printed Leaflets
etc and advertisement
Development of technology packages on electronic form to
be shared through IT network
Organization of field days to strengthen research – –
extension – farmer linkages (1 per block in each season).

24. Research studies

25. Decision Making by the Farmers in
Agricultural
Technology Management Agency
(V. Lenin, Baldeo Singh and K Vijayaragavan, 2009)

26. Table 1 Overall participation of farmers (n =60) in
decision making in ATMA
Category No. %
Very low
Low
Medium
High
Very high
19
4
4
17
16
31.67
6.67
6.67
28.33
26.67
Total 60 100

27. Table 2. Level of participation of farmers
(n=60) in decision making in ATMA

28. Items
Responses Mean S.D
Yes No
1. Farmers had been intimated the date of meeting
2. Farmers had been intimated the agenda of the meeting
3. Farmers did home work before attending the meeting
4. Organizers explained in the beginning of the meeting about the
decisions to be taken
5. Chairman of the meeting encouraged the farmers to share their views
6. Farmers spoke in the meeting
7. Farmers expressed their ideas
8. Farmers views were considered
9. Farmers’ views were accepted as the decision
10. Farmers monitored the progress of the activities in the field
11. Farmer was a member of the committee which prepared the Strategic
Research & Extension Plan (SREP) / Block Action Plan (BAP)
12. Farmer suggested activity to be included in SREP / BAP
13. Farmer’s suggestion accepted and included in SREP/ BAP
14. Farmers had the power to reject any activity proposed
15. Farmers had the power to select an activity
16. Farmers evaluated the performance of an activity
85.0
78.3
55.0
63.3
61.7
66.7
66.7
58.3
45.0
0
0
40.0
28.3
0
6.7
0
15.0
21.7
45.0
36.7
38.3
33.3
33.3
41.7
55.0
100.0
100.0
60.0
71.7
100.0
93.3
100.0
1.85
1.78
1.55
1.63
1.62
1.67
1.67
1.58
1.45
1.00
1.00
1.40
1.28
1.00
1.07
1.00
0.36
0.42
0.50
0.49
0.49
0.48
0.48
0.50
0.50
0
0
0.49
0.45
0
0.2
0

29. Knowledge Level of ATMA Beneficiaries
about Bee-keeping
(Satya Prakash and Dipak De, 2008)

30. Table 1. Frequency distribution of ATMA beneficiaries with
respect to their knowledge about bee-keeping
S.No. category Frequency %
1 08 17.77
2 19 42.22
3
18 40.00
Mean =8.73;SD=6.70;N=45

31. S.N. variables Correlation ‘r’ values
1 Age(X1) o..1579*
2 Caste(X2) 0.0256
3 Occupation(X3) 0.0351
4 Education(X4) 0.2561**
5 Size of land holding(X5) 0.0125
6 Farm power(X6) 0.0296
7 Family type(X7) 0.1573*
8 Family size(X8) 0.1832*
9 Social participation(X9) 0.2569**
10 Sources of information
utilized(X10)
0.3576**
*significant at o.o5 level of probability
** significant at 0.01 level of probability
Table 2. Relationship among the selected socio-personel, sources of information
utilized with level of knowledge About bee keeping

32. Annual Report (2004-05) of BAU, Ranchi
• Twenty percent of the respondents expressed their
dissatisfaction on overall functioning of ATMA. However,
an equal percentage of the respondents were fully
satisfied (40%) and satisfied.
• The linkage of research, extension, progressive farmers
and marketing agencies with the farmer respondents
were found to be very weak where as the linkage of
farmers with ATMA, credit agencies and extension
officers were observed to be relatively strong.

33. Annual Report (2004-05) of BAU, Ranchi
• Majority of the farmer respondents acquired knowledge
about functioning of ATMA as well as improved livestock
and cop management practices to a level b/w 51-75%
• However, they could not form positive attitudes towards
technology intervened by ATMA and about 40% of the
respondents possessed medium level of skill on
selected practices whereas, higher level of skill was
processed only 20% of the respondents.

34. Annual Report (2004-05) of BAU, Ranchi
• Majority of the farmer respondents had medium level of
adoption of technologies intervened by ATMA
• Maize variety Suwan-I with N:P:K::100:60:40 kg ha ,
pigeonpea variety, T-21 with use of R.Leguminasorum,
low land rice variety, Pankaj and mustard variety, Varun
with N:P:K::50:25:10 kg ha were found to be
substantially contributing to increasing the yield,income,
household food security

35. Annual Report (2004-05) of BAU, Ranchi
• In order to further improve the functioning of
ATMA, majority of the respondents suggested
for involving all the stakeholders in preparation
of SREP, and making technology support
services more demand driven and location
specific

36. SUCCESS STORIES

37. On IPM Paddy
Success Story : IPM on Paddy
in Kottapalem (V) of Tallur
Mandal
Name: Sri Srinivasa Reddy
Village:Kottapalem

38. On Vermiculture
Name: Sri Patibandla Govardhana Rao
Village: Doddavarappadu of Maddipadu Mandal Prakasam
DistrictVillage: Manduvaripalem

39. On fodder crop
Fodder plot of APBN-1 variety of
G.Srinivasa Rao,
Ulavapadu
prakasm district of Andra pradesh

40. CONCLUSION