A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made. A fashion show is an ensemble of creative ideas, right from ramp, lighting, and décor, to models and clothing. Success of a fashion show depends on whether it is able to spark the imagination of audience, and convince them to buy those clothes. Themes in fashion shows, are able to do just that, as they provide theatrics and create drama, at an otherwise normal show. Visit blog: http://www.merchandisingbangla.com/

1. Prepared by:
MD.KHAIRUL BASHAR

2. Introduction:
A fashion show is an event put on by a fashion designer to
showcase his or her upcoming line of clothing during Fashion
Week. Fashion shows debut every season, particularly the
Spring/Summer and Fall/Winter seasons. This is where the
latest fashion trends are made.
A fashion show is an ensemble of creative ideas, right from
ramp, lighting, and décor, to models and clothing. Success of a
fashion show depends on whether it is able to spark the
imagination of audience, and convince them to buy those
clothes. Themes in fashion shows, are able to do just that, as
they provide theatrics and create drama, at an otherwise
normal show.

3. 1. Paris Fashion Week
The greatest of all fashion shows, it is one of the most
celebrated fashion weeks held in bi-annually in Paris one of
the four fashion capitals of the world. The event is held to
showcase Spring-Summer and Autumn-Winter collections
at the respective times of each year.
Many of the notables in the fashion industry, as well as the
well-known connoisseurs of fashion attend the event to
view the designs. Some of the famous designers who place
their latest creations on display include Dior, Paul Smith,
Louis Vuitton, Nina Ricci, Lanvin, Julien David, Barbara Bui,
Jean Paul Gaultier, Vivienne Westwood, Givenchy,
Alexander McQueen, Chanel, Valentino, Miu Miu, and
many more.

4. • Paris Fashion Week is a series of designer
presentations held biannually in Paris, France with
spring/summer and autumn/winter events held
each year. Dates are determined by the French
Fashion Federation. Currently, Fashion Week is held
at venues throughout the city.
• In addition to ready-to-wear shows, there are men's
and haute couture shows, which are held
semiannually for the spring/summer and
autumn/winter seasons.
Conti…

6. 2.Milan Fashion Week
Milan Fashion Week (Italian: Settimana della moda) is a
clothing trade show held semi-annually in Milan, Italy. The
autumn/winter event is held in February/March of each year,
and thespring/summer event is held in September/October of
each year.
 An event of glitz and glamour in Milan, Italy among the big Four
Fashion Capitals around the world, the Milan Fashion Week occurs
bi-annually like its counterparts every year. It is scheduled in the
months of February-March for the Spring Summer Collection and
September- October for the Autumn Winter Collection. It begun in
the year 1958 and since has been counted as one of the most
illustrious shows the world over. Prestigious fashion houses are
part of this event which includes Dolce & Gabanna, Roberto
Cavalli, Gucci, and Prada among others.

8. 3. Berlin Fashion Week
• Berlin Fashion Week is a relatively new event which takes place
at Brandbenburg Gate each year during the months of January
and July. The event was initiated in 2007 with the purpose of
showcasing up and coming designer’s creations. Berlin Fashion
Week is a collaborative effort of the Berlin Senate and the Berlin
Partner GmbH, the central contact agency for overseeing new
operations and foreign trade to promote Berlin as a business
hub. The event is sponsored by Mercedes-Benz which also
sponsors a series of other fashion industry events.
• Since the establishment of the Berlin Fashion Week event
almost a decade ago, the event has gained international status
for many new and upcoming designers. The designers are
bringing their fashions to the Berlin capital in an effort to get
started on their way in the highly competitive fashion
industry. Attendees can view fashions from designers such as
Dorothee Schumacher, Ewa Herzog, Fyodor Golan, Emre
Ernemoglu, and more.

10. 4.Berlin Premium – International
Fashion Trade Show
 The Berlin Premium International Fashion Trade Show has been in
existence for 12 years and has rapidly grown into one of the largest
fashion tradeshows in Northern Europe. The event showcases more
than 1500 different design collections with more than 62,000
attendees.
 The Premium International Fashion Trade Show is a bi-annual event
that takes place in January and September at the exhibition halls in
the STATION-Berlin. The exhibition halls provide more than 20,000
square meters of showcasing space. The event is considered to be
one of the few trade shows across the globe that brings high quality
premium brands of designs together at one event.
 Attendees can view the latest trends in men’s and women’s designs,
sportswear, shoes, jewellery and accessories. Notable designers such
as Ahoc, Alex Monrow, Bella Dahl, Bizuu, Coqueterra, Deyk, Ganesh,
Herrlicher, Johnstons of Elgin, Marvib, and more, attend the event to
display their newest creations.

12. 5.New York Fashion Week:
New York Fashion Week is a biannual event which occurs in
February and September of each in New York, one of the
primary fashion capitals around the globe. The New York
Fashion Week event is considered to be among the four major
fashion weeks in the world next to London, Milan, and Paris.
The event is attended by some of the biggest fashion names
in the industry including Ralph Lauren, Calvin Klein, Marc
Jacobs, Michael Kors, Dianne von Furstenberg, Tommy
Hilfiger, Herve Leger, Brooks Brothers, Alexander Wang, and
many more. It was established in the early 1940s and was the
first fashion event across the world. The purpose of the event
is showcase American fashions which ordinarily play a
secondary role to French designs.

14. 6.London Fashion Week
• London Fashion Week is one of the primary four fashion
week events around the globe which takes place bi-
annually during February and September. The event
showcases the latest trends and designs in womenswear
and is attended by top designers and fashion houses in
the industry who flock to the event to exhibit their latest
creations. It was launched in the early 1980s and is
organised by the British Fashion Council discussed earlier.
• Some of the designer fashions on exhibit include Antonio
Berardi, Alexander White, Burberry, Beth Gilmour,
Christopher Kane, Claire Barrow, David Koma, Eudon
Choi, Erdem, Finlay & Co., Giles, Holly Fulton, Jasper
Conran, Kevin Geddes, Lucilla Gray, Margaret Howell,
Noel Stewart, Osman, Simone Rocha, Vivienne
Westwood, and many more.

16. 7.Australian Fashion Week:
The Australian Fashion Week is an annual event
held in the country which aims to feature the
works of fashion houses and designers from the
Australian and Asia Pacific regions. It was first
held in the year 1995. This event brings the
designers and the retail buyers under one roof
and helps the latter to purchase the latest in
fashion from them. Some of the noted Fashion
names associated with this event include Lisa Ho,
Alex Perry, Zimmermann, Toni Maticevski, Leona
Edmiston, J’Aton Couture, Ericaamerica and more.

18. 8.Tokyo Fashion Week:
The Japanese are known for excelling in whatever
they do. Fashion is not an area where they are
lagging in any respect. The Tokyo Fashion Week is
an event which has steadily climbed up the charts
of popularity over the years. The styles and
trends showcased are bold and often very
experimental. Some of the most unusual fashion
trends have come out into the world through the
Tokyo Fashion Week and it wouldn’t be a surprise
if this event slowly becomes one of the best in
the industry.

20. 9. Los Angeles Fashion week:
Los Angeles Fashion Week takes place twice,
annually in numerous locations throughout the Los
Angeles area. Currently, three event producers hold
multiple day runway shows concurrent with Market
Week (also known as LA Fashion Market). While
there are several productions that take place
throughout the county of Los Angeles, a number of
city officials, including Mayor Eric Garcetti and
District 14 council member Jose Huizar, have
awarded event organizers LAFW the official event
status

22. 10.Dubai Shopping Festival
 Dubai Shopping Festival (DSF) started on 16 February 1996 as a retail
event intended to benefit retail trade in Dubai, United Arab Emirates.
It has since been promoted as a tourist attraction.It is an annual
month-long event, usually scheduled during the first quarter of the
year, and attracts about 3 million people to Dubai.
 Over the 30 day period, visitors have access to the best fashion
brands from around the world with special deals and promotions, in
addition to attending a variety of arts and cultural events. The events
take place in the Mall of the Emirates and include The International
Festival of Fashion Photography from Cannes which is an
extraordinary showcase of the latest beauty and fashion photography
in large format by notable fashion photographers.
 You can also experience events such as The Diamond Fashion Show
by Dhamani which features notable jewellery designers who
showcase their exquisite designs against a sparkling Burj Khalifa
backdrop. The Dubai Shopping Festival website is a great place to
discover more interesting fashion events during this annual
extravaganza.

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