This document analyzes social media in DECA's Central Region.

1. SOCIAL MEDIA ANALYSIS
This document analyzes the Facebook Pages or Groups of state associa-
tions in DECA’s Central Region. Central Region Vice President Micah
Melling collected initial data on these pages/groups on September 30, 2011.
He obtained final data on March 31, 2012 and then performed a quantifiable
analysis of each state’s page. He also conducted an overall review for the
region using the data from each page. Additionally, a brief overview of Twit-
ter accounts in the Central Region is provided.
State "Likes"
Michigan 3682
Wisconsin 1476
Minnesota 1199
Indiana 793
Illinois 776
This chart displays the number of “likes”
that each state’s Facebook Page/Group
Nebraska 614
had on September 30, 2011. The data is
Kansas 437
listed in descending order.
South Dakota 404
Missouri 394
Iowa 315
North Dakota 297 (Group)
Kentucky 250
Ohio 186 (Group)
State "Likes"
Michigan 4866
Wisconsin 3316
Minnesota 1393
Illinois 1073 This chart displays the number of “likes”
Indiana 914 that each state’s Facebook Page/Group
Nebraska 706 had on March 31, 2012. The data is
Kansas 514 listed in descending order.
Missouri 491
South Dakota 436
Ohio 386 (Group)
North Dakota 345 (Group)
Iowa 315
Kentucky 268
Connect with Central Region DECA on the web: www.crdeca.org, Facebook, and Twitter (@DECA_CR)

2. State Overall Increase in "Likes"
Wisconsin 1840
Michigan 1184
Illinois 297
Ohio 200 (Group)
This chart compares the increase
Minnesota 194 in “likes” that each state’s Face-
Indiana 121 book Page/Group experienced
Missouri 97 from September 30, 2011 to March
Nebraska 92 31, 2012.
Kansas 77
North Dakota 48 (Group)
South Dakota 32
Kentucky 18
Iowa 0
State Percent Increase in "Likes"
Wisconsin 125%
Ohio 107%
Illinois 38%
Michigan 32%
Missouri 25%
This chart compares the percent
increase in “likes” that each state’s
Kansas 18%
Facebook Page/Group experi-
Minnesota 16%
enced from September 30, 2011 to
North Dakota 16%
March 31, 2012.
Nebraska 15%
Indiana 15%
South Dakota 8%
Kentucky 7%
Iowa 0%
State Final Ranking Initial Ranking
Michigan 1 1
Wisconsin 2 2
Minnesota 3 3
Illinois 4 5
This chart compares each state’s
Indiana 5 4
ranking in Facebook “likes” on
Nebraska 6 6
September 30, 2011 and on
Kansas 7 7
March 31, 2012.
Missouri 8 9
South Dakota 9 8
Ohio 10 13
North Dakota 11 11
Iowa 12 10
Kentucky 13 12

3. All States in Central Region Initial Number of "Likes"
All States in Central Region 10823
All States in Central Region Final Number of "Likes" These charts provides
All States in Central Region 15023 an overall analysis of
Facebook data from
All States in Central Region Overall Increase in "Likes" states in the Central
All States in Central Region 4200 Region.
All States in Central Region Percent Increase in "Likes"
All States in Central Region 39%
State Account Name Number of Followers
Michigan @MichiganDECA 521
Wisconsin @WisconsinDECA 401
Minnesota @MNDECA 257
Illinois @IllinoisDECA 206
Ohio @OhioDECAcamp 149
This chart provides an
overview of Twitter
Indiana @IndianaDECA 145
accounts in DECA’s
Nebraska @NebraskaDECA 144
Central Region.
Kansas @DECAKansas 136
South Dakota @southdakotadeca 75
Missouri @MODECA1 43 (Recently Created)
Kentucky @Kentucky_DECA 35 (Recently Created)
Iowa @IowaDECA Recently Created
North Dakota No Account NA
Overall, we have seen an impressive increase in the social-media presence of
states in DECA’s Central Region. Considering data from all Facebook
Pages/Groups, Central Region DECA saw its Facebook presence increase by
39% from September 30, 2011 to March 31, 2012. Individually, many state
associations saw their number of Facebook “likes” dramatically increase.
Also, the Twitter presence of many state associations in the Central Region is
“up and coming.” Without question, the states in the Central Region continue
to rapidly spread their message using social media.