SlideShare a Scribd company logo
1 of 30
Empowering customer
acquisition through the
potential of partnerships
& Affiliate Marketing
$13 bln
Estimated amount
the partner marketing
industry is expected
to reach by the end of 2023
15%
Companies have allocated
of all marketing budgets
to partner marketing
~84%
Content publishers
monetize their web traffic
by leveraging partner
marketing
Partner marketing is a multibillion-dollar
global industry
Affiliate Spending Forecast (2022 – 2026) $blns
2022 2023 2024 2025 2026 2027
Digital Ad Spending 616 701.2 780.6 857.5 931.4 1005
Digital Ad Spending Growth 19.8% 13.9% 12.2% 10.7% 9.6% 8.7%
Optimistic
Average
Conservative
Average share of affiliate in digital marketing spending – 4.9%
30
22
13
35
25
15
39
28
17
42
30
18
46
33
20
50
36
22
Grow your business
globally with strategic
partnerships
www.admitad.com
3,000+
Advertisers working
with Admitad
100,000+
Publishers earn
with Admitad
$5+ bln
GMV in 2022
Multiplying sales
Since
2009
About company
For more than 12 years, Admitad has
brought together solutions for
attracting customers, creating long-
term partnerships, monetizing
content and audiences, and
managing the money earned and
budgets in advertising networks.
● Mobile apps
● Online services
● Travel
● And many others…
● Ecommerce
● Fintech
● Online games
● SME
We work in segments like
Advertiser
Publisher
Commission
Traffic Traffic
Reward
How Admitad works
Europe North
America
South
America
MENA CIS APAC
Brands that trust Admitad
Brands that trust Admitad
Target new
markets with
a rich publisher
base and
international
traffic
How Affiliate Marketing Adds Value
Test overseas market Great ROI Pay for performance
Boost brand awareness Low barrier to entry Know the cost from start
Customer Journey Funnel
Building
Awareness
Top Funnel
Influencer
Campaigns
Building
Awareness
Top Funnel
Take Ads
Building
Awareness
Top Funnel
The Hindu
Engagement
Mid Funnel
• Influencer
videos
• Price
Comparison
Websites
Engagement
Mid Funnel
Blogs
Conversion
Lower Funnel
Telegram
Campaigns
Conversion
Lower Funnel
Loyalty Platforms
Conversion
Lower Funnel
Coupons & Cashback
Conversion
Lower Funnel
Admitad x
UNiDAYS
Best practices
for starting your
own Partner
Program
How Affiliate Marketing Adds Value
Be selective about
your traffic partners
Define your business
metrics
Proper tracking
technology & attribution
Trust & Transparency Choose the right
commission structure
Find the right
affiliates
Own Affiliate Program- Journey Flow
Success Stories
ADVERTISER ADVERTISER
PUBLISHER
Thanks for your
attention!
www.admitad.com

More Related Content

Similar to D2C Insider Elevate , Women Summit Delhi - Affiliate Marketing by Neha Kulwal, Managing Director Mitgo

Digital Marketing in India - Current State, Trends and Future Outlook
Digital Marketing in India - Current State, Trends and Future OutlookDigital Marketing in India - Current State, Trends and Future Outlook
Digital Marketing in India - Current State, Trends and Future Outlook
Siddharth Sriram
 
Miixad Crendential 2016 - English Version
Miixad Crendential 2016 - English VersionMiixad Crendential 2016 - English Version
Miixad Crendential 2016 - English Version
MiixAd
 

Similar to D2C Insider Elevate , Women Summit Delhi - Affiliate Marketing by Neha Kulwal, Managing Director Mitgo (20)

NSAC 2020 Plan Book
NSAC 2020 Plan BookNSAC 2020 Plan Book
NSAC 2020 Plan Book
 
Grow your game with Google ad monetisation / Bogdina Buvaeva (Google)
Grow your game with Google ad monetisation / Bogdina Buvaeva (Google)Grow your game with Google ad monetisation / Bogdina Buvaeva (Google)
Grow your game with Google ad monetisation / Bogdina Buvaeva (Google)
 
Get on Board with Bing Network Syndication
Get on Board with Bing Network SyndicationGet on Board with Bing Network Syndication
Get on Board with Bing Network Syndication
 
Microsoft bing ads product overview
Microsoft bing ads  product overview Microsoft bing ads  product overview
Microsoft bing ads product overview
 
T Bytes Digital customer experience
T Bytes Digital customer experience T Bytes Digital customer experience
T Bytes Digital customer experience
 
Digital Marketing in India - Current State, Trends and Future Outlook
Digital Marketing in India - Current State, Trends and Future OutlookDigital Marketing in India - Current State, Trends and Future Outlook
Digital Marketing in India - Current State, Trends and Future Outlook
 
Serious go digital
Serious go digitalSerious go digital
Serious go digital
 
crafting-a-winning-strategy-for-your-detroit-digital-marketing-company
crafting-a-winning-strategy-for-your-detroit-digital-marketing-companycrafting-a-winning-strategy-for-your-detroit-digital-marketing-company
crafting-a-winning-strategy-for-your-detroit-digital-marketing-company
 
Mobile App Marketing Course in Hyderabad
Mobile App Marketing Course in HyderabadMobile App Marketing Course in Hyderabad
Mobile App Marketing Course in Hyderabad
 
power bi training course in hyderabad
power bi training course in hyderabad power bi training course in hyderabad
power bi training course in hyderabad
 
data science training in Hyderabad
data science training in Hyderabaddata science training in Hyderabad
data science training in Hyderabad
 
ETL testing course in hyderabad
ETL testing course  in hyderabadETL testing course  in hyderabad
ETL testing course in hyderabad
 
Digital marketing course in hyderabad
Digital marketing course in hyderabadDigital marketing course in hyderabad
Digital marketing course in hyderabad
 
API testing training in hyderabad
API testing training in hyderabadAPI testing training in hyderabad
API testing training in hyderabad
 
tosca training institute in Hyderabad
tosca training institute in Hyderabad tosca training institute in Hyderabad
tosca training institute in Hyderabad
 
Miixad Crendential 2016 - English Version
Miixad Crendential 2016 - English VersionMiixad Crendential 2016 - English Version
Miixad Crendential 2016 - English Version
 
Google Display Network
Google Display NetworkGoogle Display Network
Google Display Network
 
Bibblio - NOAH19 Berlin
Bibblio - NOAH19 BerlinBibblio - NOAH19 Berlin
Bibblio - NOAH19 Berlin
 
Thomvest Native Advertising Overview
Thomvest Native Advertising OverviewThomvest Native Advertising Overview
Thomvest Native Advertising Overview
 
Case Study
Case StudyCase Study
Case Study
 

More from D2C Insider

D2C Insider Mumbai summit - Decoding Retail Changes by Rajesh Kadam - Ceo - I...
D2C Insider Mumbai summit - Decoding Retail Changes by Rajesh Kadam - Ceo - I...D2C Insider Mumbai summit - Decoding Retail Changes by Rajesh Kadam - Ceo - I...
D2C Insider Mumbai summit - Decoding Retail Changes by Rajesh Kadam - Ceo - I...
D2C Insider
 

More from D2C Insider (20)

D2C Insider Mumbai Summit - The art of Product Photography: Enhancing Visual ...
D2C Insider Mumbai Summit - The art of Product Photography: Enhancing Visual ...D2C Insider Mumbai Summit - The art of Product Photography: Enhancing Visual ...
D2C Insider Mumbai Summit - The art of Product Photography: Enhancing Visual ...
 
D2C Insider Mumbai summit - Decoding Retail Changes by Rajesh Kadam - Ceo - I...
D2C Insider Mumbai summit - Decoding Retail Changes by Rajesh Kadam - Ceo - I...D2C Insider Mumbai summit - Decoding Retail Changes by Rajesh Kadam - Ceo - I...
D2C Insider Mumbai summit - Decoding Retail Changes by Rajesh Kadam - Ceo - I...
 
D2C Insider Mumbai summit - Leverage AI for your D2C business by Rahul Pangam...
D2C Insider Mumbai summit - Leverage AI for your D2C business by Rahul Pangam...D2C Insider Mumbai summit - Leverage AI for your D2C business by Rahul Pangam...
D2C Insider Mumbai summit - Leverage AI for your D2C business by Rahul Pangam...
 
D2C Insider Mumbai summit -Re-thinking WhatsApp Marketing in 2024 by Himanshu...
D2C Insider Mumbai summit -Re-thinking WhatsApp Marketing in 2024 by Himanshu...D2C Insider Mumbai summit -Re-thinking WhatsApp Marketing in 2024 by Himanshu...
D2C Insider Mumbai summit -Re-thinking WhatsApp Marketing in 2024 by Himanshu...
 
D2C-insider-elevate-women-summit-delhi-brand-building-by-aarthi-sheth-cooper-...
D2C-insider-elevate-women-summit-delhi-brand-building-by-aarthi-sheth-cooper-...D2C-insider-elevate-women-summit-delhi-brand-building-by-aarthi-sheth-cooper-...
D2C-insider-elevate-women-summit-delhi-brand-building-by-aarthi-sheth-cooper-...
 
D2C Insider Omni Channel - Omnichannel CDP & Marketing Automation for E-Comme...
D2C Insider Omni Channel - Omnichannel CDP & Marketing Automation for E-Comme...D2C Insider Omni Channel - Omnichannel CDP & Marketing Automation for E-Comme...
D2C Insider Omni Channel - Omnichannel CDP & Marketing Automation for E-Comme...
 
D2C Insider Omni Channel - Growth SAAS for new age Buisnnesses by Rajat Mitta...
D2C Insider Omni Channel - Growth SAAS for new age Buisnnesses by Rajat Mitta...D2C Insider Omni Channel - Growth SAAS for new age Buisnnesses by Rajat Mitta...
D2C Insider Omni Channel - Growth SAAS for new age Buisnnesses by Rajat Mitta...
 
D2C Insider Omni Channel - D2C Insider X Headphone Zone by Raghav Somani
D2C Insider Omni Channel - D2C Insider  X Headphone Zone by Raghav SomaniD2C Insider Omni Channel - D2C Insider  X Headphone Zone by Raghav Somani
D2C Insider Omni Channel - D2C Insider X Headphone Zone by Raghav Somani
 
D2C Insider Omni Channel - Beyond the Glitz by Rachna Chandiramani - Thriverse
D2C Insider Omni Channel - Beyond the Glitz by Rachna Chandiramani - Thriverse D2C Insider Omni Channel - Beyond the Glitz by Rachna Chandiramani - Thriverse
D2C Insider Omni Channel - Beyond the Glitz by Rachna Chandiramani - Thriverse
 
D2C Insider Omni channel - Unlock $5+ Trillion Global Market Opportunity by N...
D2C Insider Omni channel - Unlock $5+ Trillion Global Market Opportunity by N...D2C Insider Omni channel - Unlock $5+ Trillion Global Market Opportunity by N...
D2C Insider Omni channel - Unlock $5+ Trillion Global Market Opportunity by N...
 
D2C Insider Omni channel - Mastering Consultative Sales for Phygital Commerce...
D2C Insider Omni channel - Mastering Consultative Sales for Phygital Commerce...D2C Insider Omni channel - Mastering Consultative Sales for Phygital Commerce...
D2C Insider Omni channel - Mastering Consultative Sales for Phygital Commerce...
 
D2C Insider Elevate , Global Selling Summit Bengaluru - Worshop on Invitee re...
D2C Insider Elevate , Global Selling Summit Bengaluru - Worshop on Invitee re...D2C Insider Elevate , Global Selling Summit Bengaluru - Worshop on Invitee re...
D2C Insider Elevate , Global Selling Summit Bengaluru - Worshop on Invitee re...
 
D2C Insider Elevate , Global Selling Summit Bengaluru - Unlock $5+ Trillion G...
D2C Insider Elevate , Global Selling Summit Bengaluru - Unlock $5+ Trillion G...D2C Insider Elevate , Global Selling Summit Bengaluru - Unlock $5+ Trillion G...
D2C Insider Elevate , Global Selling Summit Bengaluru - Unlock $5+ Trillion G...
 
D2C Insider Elevate , Global Selling Summit Bengaluru - Developing Brand Posi...
D2C Insider Elevate , Global Selling Summit Bengaluru - Developing Brand Posi...D2C Insider Elevate , Global Selling Summit Bengaluru - Developing Brand Posi...
D2C Insider Elevate , Global Selling Summit Bengaluru - Developing Brand Posi...
 
D2C Insider Elevate, Global Selling Summit Bengaluru - Building Your eCommerc...
D2C Insider Elevate, Global Selling Summit Bengaluru - Building Your eCommerc...D2C Insider Elevate, Global Selling Summit Bengaluru - Building Your eCommerc...
D2C Insider Elevate, Global Selling Summit Bengaluru - Building Your eCommerc...
 
D2C Insider Elevate , Global Selling Summit Bengaluru - Manage Logistics by ...
D2C Insider Elevate , Global Selling Summit Bengaluru - Manage Logistics by  ...D2C Insider Elevate , Global Selling Summit Bengaluru - Manage Logistics by  ...
D2C Insider Elevate , Global Selling Summit Bengaluru - Manage Logistics by ...
 
D2C Insider Elevate , Global Selling Summit Bengaluru - Festive Season Sale b...
D2C Insider Elevate , Global Selling Summit Bengaluru - Festive Season Sale b...D2C Insider Elevate , Global Selling Summit Bengaluru - Festive Season Sale b...
D2C Insider Elevate , Global Selling Summit Bengaluru - Festive Season Sale b...
 
D2C Insider Elevate, Women Summit Delhi -Personal Branding by Swati Bhargava ...
D2C Insider Elevate, Women Summit Delhi -Personal Branding by Swati Bhargava ...D2C Insider Elevate, Women Summit Delhi -Personal Branding by Swati Bhargava ...
D2C Insider Elevate, Women Summit Delhi -Personal Branding by Swati Bhargava ...
 
D2C Insider Elevate, Women Summit Delhi, Beyond Transactions by Tejal Bajla C...
D2C Insider Elevate, Women Summit Delhi, Beyond Transactions by Tejal Bajla C...D2C Insider Elevate, Women Summit Delhi, Beyond Transactions by Tejal Bajla C...
D2C Insider Elevate, Women Summit Delhi, Beyond Transactions by Tejal Bajla C...
 
D2C Insider elevate, Women Summit Delhi -Mastering retention by Chandni Soni ...
D2C Insider elevate, Women Summit Delhi -Mastering retention by Chandni Soni ...D2C Insider elevate, Women Summit Delhi -Mastering retention by Chandni Soni ...
D2C Insider elevate, Women Summit Delhi -Mastering retention by Chandni Soni ...
 

Recently uploaded

Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Abdulsamad Lukman
 

Recently uploaded (20)

personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leadsHannah Brady - Powering Up Your Brand with Content @ Force24 All leads
Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
Tata Punch brochure with complete detail of all the variants
Tata Punch brochure with complete detail of all the variantsTata Punch brochure with complete detail of all the variants
Tata Punch brochure with complete detail of all the variants
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 

D2C Insider Elevate , Women Summit Delhi - Affiliate Marketing by Neha Kulwal, Managing Director Mitgo