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The Adobe Target Payoff

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Adobe Target value metrics

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The Adobe Target Payoff

  1. 1. Anyway you slice it, customers using Adobe Target succeed. In 2016 Adobe Target people. Delivered experiences to over of revenue. Had a hand in generating Companies who use Adobe Target to increase revenue experiment 250% more. with over different experiences. Who’s using it and where? 9 out of the top 10 Fortune 500 companies and in 41 countries around the world. Retail put Adobe Target through its paces and won big time. Helped generate $53 BILLION in revenue. Ran an average of 84 EXPERIMENTS. Drove 6% MORE conversions than the industry average of 2.3%, leading to $38 BILLION more business. Numbers You Can’t Make Up A retailer netted $209,000 in one day by adding a countdown clock to its site that showed when Black Friday deals ended. One Idea—Big Results Media & Entertainment drove more value from each visitor. Encouraged 360,000 visitor actions per campaign like launching videos or opening articles. Enjoyed a 60% increase in revenue per visitor (RPV) from the previous year. A national news organization used Adobe Target to increase visitor interaction with site content by 26%. Financial Services hit its stride with optimization. Deliver experiences to more visitors to zero in on what inspires them to take action. Served experiences to nearly 60% MORE banking customers than in the previous year. DOUBLED the number of conversions over 2015. Travel & Hospitality inspired visitors to take more action. A multi-national hotel company used Adobe Target to increase revenue per visitor (RPV) by 2X. Chase the money—you’ll want to experiment more. Powered marketing campaigns... Convinced travelers to take 93 million more important actions like booking a flight or hotel room than in 2015. From 2015 to 2016, Adobe Target: Expanded its footprint to 12 MORE countries and used by 20% MORE companies. Targeted experiences to 2X MORE retail shoppers. Increased RPV by 60% for media and entertainment companies. Was used by 50% MORE banks, wealth management firms, and insurance companies. Delivered 28% MORE experience variations on travel sites. The findings in this infographic are based on aggregated anonymous data taken from the Adobe Target system for 2015 and 2016. © 2017 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, and Adobe Target are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

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