Learning to Listen

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Learning to Listen

  1. 1. How many of you came here tonightbecause you wanted to know>>”How do I make contact with, andpass my messages on to, Bloggers?”
  2. 2. Learning to Listen
  3. 3. www.headshift.comheadshift s an award-winning social softwareconsulting and development companywhich applies emerging tools and ideasto the real-world needs oforganisations: consulting & engagement prototyping and experimentation development and integration
  4. 4. Multiplicity So Long Ago... But Not of Conversations
  5. 5. Broadcast“transmit... cast orscatter abroadover an area, asseed in sowing”http://www.flickr.com/photos/zabowski/335256864/
  6. 6. BroadcastFrom Dan Hills Social Life of a Broadcast -www.cityofsound.com/blog/2004/07/ripples_or_the_.html
  7. 7. Conversation“... the ideal form of communication insome respects, since they allow peoplewith different views of a topic to learnfrom each other.” http://www.flickr.com/photos/briansolis/1411905457/
  8. 8. Conversation(s)From Dan Hills Social Life of a Broadcast -www.cityofsound.com/blog/2004/07/ripples_or_the_.html
  9. 9. Conversational Spaces http://www.flickr.com/photos/briansolis/2735401175/
  10. 10. Why Listen?
  11. 11. Don’t Forget, It’s a Conversation
  12. 12. Finding Blogs
  13. 13. Finding Blogs & Myspace
  14. 14. Searching Twitter
  15. 15. Locating Twitterers
  16. 16. RSS is COOL
  17. 17. Aggregating RSS
  18. 18. Aggregating RSS
  19. 19. Sometimes... Just Listen“Mr. Flanagan said the airline’s strategy includedsome new plays, including monitoring blogs, assoon as the crisis started. “That was an importantpart of our strategy,” he said. “And we felt, ingeneral, that the information was generallycorrect and balanced enough to where we didn’thave to get involved in the conversation. Some ofthe remarks were tough to take and on someblogs people were actually defending us.” Mike Flanagan, Senior VP at Web, American Airline’s PR Agency [Adage] http://social-media-optimization.com/2008/04/american-airlines-crisis-management-and-flyers-response/
  20. 20. Thanks for Listeningalso at http://www.cybersoc.com

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