Factors Driving Online Shopping Growth

The Components Of Purchase Intention
2.6 Purchase Intention
As the extension of E–WOM four framework model under the of response, even though there are a lot of indicators for in response sector but in this
research the author want to focus on purchase intention.
Purchase Intention reflects the behavior before customers buy a product [16]. According to tricomponent attitude model, behavior consists of 3 main
components: cognitive, affective, and conative [16]:
Cognitive Component: knowledge and perceptions received, caused by combinations of direct experiences with objects, attitudes, and information from
different sources [16].
Affective Component: customer's emotion or feeling about certain product or trademark is affection component from behavior [16].
Conation Component: will expression to purchase [16]....show more content...
Intention to buy may be referred as a reflection of real purchase behavior [41]. The greater the purchase intention is, the greater a consumer's desire to
buy a product or service, it occurs when the consumers perceive product preference in the stage between making purchase evaluation and the actual
purchase behavior [41]. Purchase intention is stimulated by external factors of decision–making, personal characteristics, consumer previous
experience and customers' preferences by experience [41].
In E–WOM, consumers are likely to assess source credibility over argument quality because credible reviewers form positive attitudes toward purchase
intention [21]. Likewise, influence from friends and relatives create pressure by forming subjective norms that motivate consumers' intention [21].
In this research purchase intention is the dependent variable and its variable is Variable Y.
2.7
Get more content on HelpWriting.net

Thesis Statement For Online Shopping
2.1 Problem statement:
During research of this topic, a problem statement has been formulated that I believe requires some researching into. As with any problem statement, it
needs to address the 6 questions that always would get asked concerning research worthy problem statements namely.
The problem, noted in this study, is that the exact reasons behind the sudden expansion of online shopping are unknown.
One thing that is certain is that the world has become more connected and this growth in online shopping has become a necessity to keep abreast of
modern times.
2.2 Thesis statement
E–commerce has become a part of human daily lives whether it is at work or in our personal lives. It is by almost everyone because of the benefits it
offers...show more content...
This study will explain where e–commerce came from and try to shed light on the topic of where e–commerce will be heading.
2.6 The substantial idea / significant original contribution:
E–commerce is a product that has been available since the early 90's. It is something that people are familiar with. A product that is now part and
parcel of people's lives.
The idea is to find out the reasons behind the growth in e commerce. How it began, what it is today and where it will be going in the future.
This study will prove that e–commerce has grown because it adds value to people's lives. It will show that e–commerce will not disappear but evolve
into something even greater than what it is right now.
2.7 Significance of solution to theory:
The idea behind this study is of great significance because e–commerce (online shopping) has grown tremendously since the turn of the century. It has
shaped the way people do shopping for the most part.

The availability of products that could only be bought at certain shops which may have been difficult to reach now sits at just the click of a

A Report On Online Shopping
1)Introduction Nowadays, to shop on Internet becomes an alternative for consumers since it is more comfortable than conventional shopping which
usually attributed with anxious, crowded, traffic jam, limited time, parking space and etc. (BBC, 2014). Apart from this, most of network commodities'
price is cheaper than the same product in store. Hence, online shopping is becoming one of the most popular shopping styles. However, there are more
and more complaints about shopping sites today, which became one of the biggest bottlenecks restricting the development of online shopping markets.
Due to the fact that the majority of people usually have ever had experience about online shopping, so this report aimed to create the questionnaire
about the factors that are affecting customers' intention and satisfaction to shop online to get the useful information which can be benefit for the
development of online shopping in the future. In this questionnaire, this report focused specifically on the information concerning online shopping
experience of customers and attempted to find the useful raw data such as the shopping habit. Apart from this, the frequency of online shopping would
be shown in this report. Moreover, main shopping sites, which British people prefer to use and their feelings about service attitude, speed of delivery
as well as authentic rate of products would be presented in this report. The research question that can cover all the answer that we need to know

One of the most obvious ways in which American society considers their wants over their needs is the multi–billion–dollar online shopping industry.
Sites like Ebay, Amazon, and Etsy are all huge moneymakers and household names, since just about everyone has purchased from them once or
twice. Most people have Amazon wish lists a mile and a half long, which isn't inherently a bad thing, but it does create a good indicator of who we
are as a society. Driving by houses in a suburban neighborhood, it's likely that multiple houses will have a cardboard box or two outside. Online
shopping is impossibly prevalent in our day and age, which definitely has its benefits, but it also needs to be something that people think about doing.
With functions like Ebay's "Buy it Now" or Amazon's "One–Click to Order," buying useless (and useful) items has become easier than ever. This is
something to be aware of. We, as humans, decide what we want and what we need based on what makes us the most comfortable. Unfortunately,
being surrounded by all of these products can result in a lot of imbalance between need and want as we lose sight of the more important things, and
this imbalance only grows over time, separating us from our loved ones, our needs, and our true dreams. Madame Loisel, Jay Gatsby, and Linda are all
characters who learned this lesson the hard way.
This imbalance between wants and needs is something that can happen at any time and any place, though; it's not something unique to our

CHAPTER 1
INTRODUCTION
Nowadays, Internet is not only a networking media, but it is also used as a means of transaction for consumers at global market. The Internet is
becoming popular in Malaysia, as it is a virtual place where people share their ideas, build communities, shape the future democratically, and promote
a new way of doing business. The Internet is the world's biggest shopping mall that allows enterprises to do their business with low cost involved, yet
covering global market. The usage of Internet has grown rapidly over the past years and it has become a common means for delivering and trading
information, services and goods.
According to the survey by A.C.Nielsen (2007), more than 627 million people in the world have...show more content...
So, to understand the driving forces toward online shopping and their relationship with attitude, it is important to recognize how students make their
online shopping.
Consumer shopping behavior is strongly influenced by consumers' characteristics. In addition, attitudes serve as the bridge between consumers'
characteristics and online shopping behavior. As mentioned by Defeng, Bingchuan, and Li (2006) attitude towards online shopping is influencing by
demography factors, such as gender, age and income. In addition consumers have different personality, which may influence how they perceive their
online shopping behavior (Wolfinbarger & Gilly, 2001).
Finally, opportunities of online shopping can be restricted by internal and external constraints on behavior (Karami, 2006). It is important in
explaining human behavior since an individual who has the intention of accomplishing a certain action may be unable to do so because his or her
environment prevents the act from being performed. Moreover, there are some barriers which have contributed to the unwillingness of Malaysians to
shop online because they afraid their personal information will be stole or misused by others (Haque et al., 2006). Despite the high potential of online
shopping in Malaysia, there is still a lack of understanding concerning the online shopping and its impact on marketing (Chua, Khatibi, & Ismail,
2006). Consequently a framework is

Introduction Of Online Shopping Through App
CHAPTER – 1
INTRODUCTION
Online shopping through app has become very popular these days because people find it convenient and easy to shop from their home or office.
People can save their time and energy by purchasing products online with some discounts. The offers on the internet can be easily compared, and the
buyer can buy the product according to their favorable conditions like price, quality and other discounts for their individual needs. The next
generation of mobile phone "SMART Phones", has opened the new paths of using specially designed apps. We have most of the companies making
use of this trend of getting their company products available on their website for sale, to be accessed via the app. They are also coming out with some
great offers to attract customers to download and use their apps more rather than accessing their website.
1.1PROJECT DESCRIPTION:
MEB–KART is an APP which is designed to allow owners and customers to sell or buy product online without going into the website. The APP can be
download for free from any Android phones with a minimum version of 2.3. The APP gives the same feeling like buying something online by visiting
the website. The features that are included on the website have been incorporated into this APP. This is built using the Android Studio, PRESTASHOP
framework, which uses Java 1.8 coding language and PHP scripting language.
The customer needs to have an account created using their google

Online Shopping Is Better Than Traditional Shopping
Nowadays with the ever rapid development and increasing popularity of the information technology, shopping on the internet has been a fashion
especially among the youngsters. But some people think brick and mortal stores are better than online stores. In my opinion, online shopping has more
benefits in modern capitalist countries. Although traditional shopping can buy merchandise directly, online shopping is not only more convenient for
people to buy it, but it is easier to compare goods than traditional shopping, and it also promotes economic development and promotes the development
of other industries.
Online shopping is very convenient for people to buy anything they want. It is not like...show more content...
Although traditional stores are good for urban construction, online shopping can bring more economic benefits. According to Resnick, we can know
that in shopping malls there was a great decline in shoppers and transactions (p.1127). With the rise of the Internet, online retail is becoming more and
more popular in India, and it lead to a lot of important online retailers and others entering online business (Tandon, pp.1657–1658). As we all know,
every year the double eleven breaks the record of trading volume. This year, people spent 16.82 billion RMB on the day of the double eleven. That
means online shopping is becoming increasingly important, and more and more people are shopping on the internet, and it also means that other
related industries are developing well. Especially, online shopping has promoted the development of express delivery industry. In china, a few
years ago, it is difficult to deliver a package and many places cannot receive it. But it changed now, many express companies appeared and the
express route is getting better. People can easily get their express from all over the world. What's more, many people start businesses on the internet,
because opening an online store is cheaper than opening a store. They do not need to pay expensive rents and spend large amounts of money to
decorate their store, so that saves the cost of opening a store. Therefore, it provides lots

Essay on Online Shopping: the Future
James Cimabue
Professor Berg
English 102
3/08/13
Online Shopping: The Future
Nowadays, a huge amount of shopping is done over the Internet. Everything we could possibly want to do from buying cars to CD players to
household cleaning products, almost anything can be purchased online, often at a substantial savings. Recently I needed a calculator for my math
class. Did I go to Wal–Mart or Albertson's to purchase one? No, I chose online shopping for the many benefits. One of which was convenience. Why
go to a store and hope that they have the right calculator, when I can go online and find exactly what I need for most likely a cheaper price and have
it shipped and on its way to my house in less time it would take me to drive to the...show more content...
It was a lot of work, so it's really no surprise that online shopping has taken off. While online purchases only accounted for 7% of total retail sales in
the U.S. for 2011 (Indvik, Lauren 2012), It is expected to continue growing at a respectable pace and reach over 12% by 2016 (Bombourg, Nicolas
2012). Since we can reasonably assume that online shopping is only going to continue growing let's continue looking at the benefits.
Online shopping gives us the ability to read reviews about the item before we actually purchase it. When we are in a store, there is very little
relevant information we can obtain just by looking at the box or the display model concerning the life of the product. We cannot tell how well the
product will hold up to normal wear and tear. We cannot tell if there is a defect in the product that will cause it to break or not function properly
sooner than is acceptable. By using the internet for purchasing things, we can read reviews which will detail how the product holds up to abuse and
will give us an idea about the percentage of defective units that made it to customers. We can even get a good idea of quality of the item without
reading reviews. Most online stores have a rating system of usually 0–5 stars that is based entirely off of user ratings. This is a definite time saver if we
need to order something fast and don't have time to read through the reviews.
We will also have the benefit of shopping world–wide while online. If we were

Online Shopping vs Traditional Shopping Essay
Online Shopping Vs Traditional Shopping
October 3, 2010
|
Online Shopping Vs Traditional Shopping Online shopping is the process whereby consumers directly buy goods or services from a seller in
real–time, without an intermediary service, over the Internet. According to Internet Retailer U.S., retail e–commerce spending increased to an
estimated $66.9 billion in the first half of 2010, up 9.3% from $61.2 billion for the same period as year ago. Online shopping has become popular among
consumers. Consumers search for the lowest price and the best bargain deals when shopping. It has often come to question whether consumers value
online shopping over traditional shopping and vice versa. Online shopping is more convenient than...show more content...
Shopping over the internet gives consumers the freedom to shop when they want, verses traditional shopping where you have to shop during store
hours. The most important reason online shopping is more convenient than traditional shopping is because it's less time consuming. When shopping
electronically on the internet lines are not a problem, because there is immediate check–out. With traditional shopping checkout lines are extremely
long, especially during the holidays. Shopping during the holidays takes up a lot of the consumer's time. Parking spaces are another annoying factor
that online shoppers don't have to worry about. It is done from the comfort of the purchaser's choosing, or wherever there is an internet connection.
Getting to and from the store is another major headache in–store shoppers worry about. In today's economy, gas prices are fluctuating each day. It takes
gas to fuel vehicles to and from the stores, which can get expensive when visiting more than one store. Online shopping saves shopper's the hassle of
having to fuel their vehicles. There are some drawbacks to shopping online. For instance waiting for the item to be shipped is stressful at times.
Traditional in–store shoppers are given the chance to physically examine, and even try the product out. This advantage is helpful with the purchase
decision. If the choice is made to purchase, products can be taken home immediately. Traditional shopping makes refunds

CHAPTER 2
Literature Review
2.1 Introduction
Online shopping is a new dimension of trade that emerged as a result of the overbearing usefulness of the internet as an information dissemination
platform. Its remarkable growth has attracted numerous comments of researchers. This is evidenced by the number of publications on this theme in the
recent time. Nevertheless, while the behaviour of online shoppers has dominated in the literature, little attention has been paid to their level of
satisfaction and general experience in shopping online. Online shopping is actually an offshoot of e–commerce whereby consumers directly buy goods
or services from a seller in real–time, without an intermediary service, over the internet. Online shopping from the shoppers perspective has been
defined as the process consumers go through to purchase products or services over the internet (Monsuwe, Dellaert...show more content...
According to Kunz (2014) and Taylor and Cosenza (2013), ease in using the Internet as a means of shopping positively impacted the consumer's online
shopping behavior. A similar finding was noted by Segars and Grover (2013). Convenience. One such attitude that influenced the online shoppers has
been that of convenience (Shim & Mahoney, 2012). The non–consumer's primary motivation was to save time, money, and hassles associated with
in–store shopping. Online shoppers sought to solve these issues by utilizing the Internet. Convenience has been noted as positively influencing online
purchasing behavior as it eliminated the necessity of having to travel to one or more stores. Internet shoppers more highly value convenience than did
non–Internet shoppers (Donthu & Garcia, 2009).
Enjoyment. Enjoyment in shopping can be two–fold: enjoyment from the product purchased as well as the process of shopping itself. Online shopping
like in–store shopping, provided both types of enjoyment and such enjoyment can positively or negatively influence online shopping (Taylor &
Cosenza,

Argumentative Essay On Online Shopping
Introduction Being from the 21st century era most advanced technology has become even better and popular during my short 22 years of life. Almost
everyone I know does some kind of online shopping whether it be to book concert tickets, buy the newest pair of Nikes, or even buying from a
Facebook garage sale. Online shopping helps us in many ways, people can compare different store prices without the hassle of going to each store and
checking the price. It saves us so much time instead of making time to go to the store we can simply get on the internet while eating dinner, on break
at work, or while laying in bed. Online shopping is endless especially when it is just a few clicks from our fingertips. With that being said technology
is only as good as the customer makes it out to be. If only one thing goes wrong and hinders the customer in a big way then the store is at fault and
money is to be lost. With technology always expanding and becoming greater there is always room to improve and fix the faults, easier said than done.
The Service Experience Being an avid online 'window' shopper I always look online to see which place is the cheapest or has the best deals which in
turn saves me money and time without having to make a trip to the store to make the purchase. Well in this experience I had while trying to online
shop on Walmart.com I wasted a lot of time and energy trying to get the best price on a SamsungTablet. I had spent the summer doing a lot of online
'window'

Analyzing Online Shopping Essay
2.1Shopping is made more convenient
One of the main advantages of online shopping to the consumers is the convenience of being able to shop anywhere and anytime. Online stores can
be easily accessed by any device which can connect to the internet. With online shopping, it is entirely possible to shop in the wee hours of the
morning, while still on bed as online stores almost never close. An individual only has to log onto a particular website, add the items they want to
purchase into their shopping carts and checkout to pay for said item. They don't need to even leave the comforts of being home (ICT, n.d.). According
to a survey done by Rivate Label Buyer (Consumer Attitudes TowardsOnline Shopping, 2013), about 80% of consumers opt...show more content...
According to e–Marketer (cited in ZappalГ , Salvatore Gray, Colin, 2006), 70% of consumers shop online as it is time saving. Thus, it can be
concluded that shopping online is time and energy saving.
Although online shopping is extremely convenient, there are those who feel that online shopping is dangerous as they are unsure of the safety of their
credit card information and privacy of their information (Boswell, W. ,n.d.). To some degree, there may be agreements to this statement, but online
stores nowadays use secure online encrypted checkouts. Credit card details and personal information are sent over the internet in a secure layer
(TNN, 2006). Online shoppers could also shop more securely by installing the latest updated versions of browsers on their computers, which ensures
the latest and most optimal data encryption technology, secure sockets layer (SSL). There are also other safety protocols such as digital certificates
and the website's privacy policy (Obringer, n.d.).Morover, there are various third–party payment methods, acting as a buyer–seller mediator which are
safer and insured as opposed to direct credit card or bank fund transfers which are not. Some of the most commonly used services are Paypal and
Google Wallet. (Grabianowski and Stephanie Crawford,2005). Thus, it can clearly be concluded that theft of credit card or

Online Shopping Problem Statement
1.2problem statement
There are a lot of websites on internet whereby it offer a variety of product and services for consumer can find and buy through online such as shoe,
apparel, sun glasses and more Moreover, the online also provides some of the services which is paying bill online, booking a transport ticket and
more. In this research, we are looking the problem addressed in this research which is the view of online shopping by consumer.
However, there are several reason hinder in the consumer are involved in online shopping because some of the consumer are not willing to take part in
online purchased due to the valid reason because there are worried about the quality of the product in online are not durable, moreover, there are not
confident...show more content...
The research will focused some of the factor which is the social factors. Through investigate the social factor to understand the greater impact of the
friend and family influence the purchase intention of consumers in online shopping. Furthermore, this study will also focus on how social networking
affects the purchase intention of consumers in online shopping. In addition, this study also focus on the product attributes and also the attitude of
consumers toward to purchased intention in online shopping. In addition, this study will further understand the importance of the product attributes
and the attitude of consumers towards to purchase intention in online

Is Online Shopping Our Future? Essay
Is Online Shopping our Future? With increasing technology, the future of retailing will be shopping online finding the best deals to purchase or
ordering direct from places like QVC while enjoying the comfort of your own home. Fewer trips will be made to malls because of the busy lives
consumers lead. The majority of consumers already have a vested interest in the internet, which is utilized for researching everything concerning
decision making. A lot of decisions will be made based on social networking online. We can take as much time as needed, think about it, research, and
still make the purchase without leaving home. Retailers are spreading their products online also. They realize the needs and want of consumers and are
...show more content...
The article in the attached link for viewing gives a sneak peek at the store of the future www.entrepreneur.com/article/223764. Independent retailers
declined to making way for shopping centers, national and international chain stores, as consumers are searching more and more for convenience and
brand confidence. Economic concerns are driving prices down, so investment in the physical store has been driven down also. Shoppers are looking at
alternate ways like the internet to browse, compare and purchase. Online shopping is not only changing the retail experience but how we shop as
well. While online shopping is increasing, retail stores are declining by about 15% per year. Businesses are looking for strategies to compete. Online
and use of mobile devices will play an important role in future experiential and retail shopping. The retailers that provide shoppers with convenience
and genuine experience will continue to grow. Some of the lower socio–economic society will be affected by not having internet. They will not be able
to research and bargain shop for the best prices online. Retailers taking advantage of integrating mobile capabilities into their brand will gain increased
sales and productivity. Retailers can send coupons to customers, utilize faster checkout, and coupons can be redeemed readily through integrating
mobile capabilities. Because of the portability of tablets, they too are causing businesses to change the way they operate and save

Thesis On Online Shopping
*Online Shopping*
Online Shopping
Nora Siaf
130582
Ms Elnaz Valaei
Table of Contents
Introduction 3
Literature review 4_6
Questionnaire 7
Results and analysis 8
References 9 conclusion 10
*Introduction*
People need too many things in their lives. Sometimes you can get what you want easily, but sometimes it is hard to find what you want, and clothes.
Because of that they create online shopping to help inherent in getting what we want at full speed.
Shopping online makes...show more content...
Do you like online shopping? Yes No.
2.Online shopping saves time? Agree Disagree.
3.Have you bought anything online? Yes No.

4.Is online shopping useful? Yes /No
5.Is it useful for people with special need? Yes /No
6.Is online shopping safe? Yes /No
7.Are you aware of the many frauds that online shopping may cause? Yes No
8.Do you like to buy electronic tools E–commerce? Yes / No
Results and analysis
This chart shows the bar goods that people love shopping online. Axis–ray appears in
Goods that people preferred. Y– Axis shows the number of people.
50% of the people surveyed, such as online shopping for goods fixed 0.1 someone who loves shopping
Online kitchen utensils, 2 people love all online shopping for electronic goods and shopping
Gift flower
Overall, more people prefer to shop around fixed items compared to others. Because it is more comfortable and secure for shoppers.
*references*
1_BullGuard Internet Security Google (www.bullguard.com.internet.)(lastweek)
210 Online and Mobile Security Tips google http://learn.bankofamerica.com/articles/money–management/8–steps–to–safe–online–shopping.html(last

Descriptive Summary
Inbound marketing, N.H. style discuss the emerging online strategy that are used for big purchase items such as house, cars, appliance, etc. Majority
of the companies have a well design website and software company Hubspot, a leader in inbound marketing strategy and analytics to drive website
traffic by posting blog and email marketing of common questions people have regrading product. "People no longer put in search terms specific to
what they want. They started to ask search engines questions. Inbound marketing people realized, if you answered the question you will get traction."
(Hall, 2016, p. 19).
The strategy utilizes various web tools, from websites to social media to email, as a way to provide useful information about a company that will
eventually draw customers to their site, generate leads, and convert them into sales. This is an important online strategy for marketing manager
because traditional advertise through media is great for big brand and small items where top of the mind advertising gets people to buy things,
however when people make big purchase items and need to answer question inbound marketing strategy works well. The main point of this article is
to provide useful content online, like on company blog, not only to aid the customer but also to build trust in the company and increase chances of a
purchase (Hall, 2016). My last major purchase of television I read through people's review and specification of the product before I

Shopping: Online vs. Store Essay
When comparing two different ways of shopping most people do not even think about the difference, they do both and not even realize it. In today's
society people shop while at work, after work and on the weekends, whenever time permits. Stop and think how can I get more time in the day for
family or just myself? The best way to figure that out with all the recourses we have is to go into a store and spend time looking through racks and
waiting in endless lines to just purchase something. I compared going into a store verses online shopping; to see which one will save you time and
money.
There are many reasons for choosing to go into a store to purchase items needed. For instance, having someone assist you in finding what you need, or
For the draw backing for in–store shopping is; you do spend hours looking for the right product or in the lines trying to just purchase it. Or listening to
all the people around you and all the additional noises you hear in stores. Not to mention stores have set hours on when you can shop and when you
can not, this is something which can change with a sign on the door.
Online shopping has been growing since businesses put the first online store on the web, now you can shop from anywhere around the world and have
it shipped to you directly. Comparing the product against other online store competitors; making it easier to find the best price on the web. You can
research the product and make sure this is what you need before buying it. The internet is a twenty–four hour shopping center, you can shop at
whatever time you want and wherever you have time for it, making it more convenient to use online shopping. Using it can create more time for the
things you would like to do. The negative side of online shopping is you have to wait until the product is shipped to you. The shipping and handling
charge is increased for more expedited shipping. There are instances you pay more in shipping than you do for the actual product. Beside shipping
charges to purchase, there are shipping charges when you need to return the product back. Also there are those computer problems that can appear; you
do not always know if your personal bank information is being

Argumentative Essay On Online Shopping
Online shopping, otherwise called electronic business, is not quite the same as the conventional one that it breaks the physical limit of the last one.
Shopping should be possible using web program or mobile application. Purchasers can straightforwardly purchase merchandise or even administrations
from the merchants over the Internet. Purchaser can look for everything, regardless of dress, books, sustenance or even money related items and
carrier tickets using web. They can shop whenever they like, and they can peruse the shops outside the place they are living in. The item will be
conveyed to the purchaser through delivery organizations. The asked question right now is Online Shopping beneficial for the people? Clearly, it's not
To include with the strategy, there ought to be a catch "Concur the Terms Set in the Data Policy" for the part to tap on. This is to guarantee the part has
perused and has completely comprehended on the arrangements. Moreover, the site ought to accomplish more to ensure the information gathered. To
enlist aptitude to deal with the information and to introduce infection free programming can diminish the danger of information spillage. For the
purchasers, they should change the login passwords consistently and to erase on the web and disconnected follows from the PC each time before they
close the PC. Through controlling and checking by both the site and purchaser, it is trusted the information will be shielded from spillage.
Being the operator between the purchaser and the merchant, the part of the online shopping site is ambiguously characterized. The site is a stage for
the vender to post their items and a stage for the purchaser to search for their requirements. The site can't guarantee each shop is doing the business in
a decent way. It can't guarantee each item will be conveyed at the assigned time. It can't guarantee each item isn't a privateer. It can't guarantee the shop
proprietor won't gather the cash and escape

Literature review
2.0 Overview This chapter is defined about the literature review of particular content. First, the online shopping and online stores defined the current
situation of the online shopping measure and the advantage. The perceived risk is about the risk that consumer who purchasing online will face
example like product risk, convenience risk and financial risk. It also conduct of the attitude of consumer, perceived behavior control and etc.
2.1 Online Shopping and online stores It was found that having an internet connection at home increases the individual's probability to shop online up
to 14%. (Javier PГ©rez–HernГЎndez, 2011) . From the research (Donthu, 1999), their research show that customer who are shopping online for the
and Kumar, 2000), they found that the customer attitude are highly related to the website effectiveness and relate to the attitude of customer toward
what the brand they purchase. Due to the previous research has shown that the quality of the website will affect the customer purchasing online
attitude. From the research of (Sukpanich, 1999) found that there are three factor will affect the customer attitude who are purchasing online. These
three factors consist of awareness, preference and intention. Some people has different attitude of purchase online compare to other people. The
changed of the attitude of the customer are related to the activities the customer has performed at their life. But the personalities or characteristic,
lifestyle or social cycle will also affect the attitude of the customer. Different research has shown the different view on the changed of the attitude of the

Factors Driving Online Shopping Growth

Recommended

Recommended

More Related Content

Similar to Factors Driving Online Shopping Growth

Similar to Factors Driving Online Shopping Growth (14)

Recently uploaded

Recently uploaded (20)

Factors Driving Online Shopping Growth