3. “One upon a time,
the only people who really needed to
“get” your brand were the ones who
built its external façade: marketing, pr,
communications. But today, every
employee is a spokesperson, or has
the potential to be.”
– The NOW Revolution
4.
5. External Purchase Internal Purchase
Decision Process Decision Process
Awareness Awareness
Engagement Engagement
Trust Trust
Purchase Sales
10. “If you don’t trust your
employees to communicate
with good judgment, you have a
hiring problem, not a social
media problem.”
“You trust them with a phone.”
– The NOW Revolution
