SlideShare a Scribd company logo
1 of 14
If You Build It & They Don’t Come…
Keys For Creating Talkative, Engaged Communities
@marketing_gi
rl
WARNING
it only really works if your brand breathes authenticity.
acknowledgement
Community Manager Tip #1...
(yes, this is made of lego)
Always Be Connecting
Community Manager Tip #2...
Remember your
Harness the power
of what people say.
in the places where they say it.
@marketing_gi
rl
Ignite your evangelists.
Community Manager Tip #3:
Reinforce relationships in real life.
Community Manager Tip #4:
Give ownership to your community.
Let them drive the conversation.
(while you guide it)
Community Manager Tip #5...
Keep your environments lively.
Community Manager Tip #6:
need a picture
Practice positive reciprocity.
Community Manager Tip #7:
Build trust.
Recognize, it
doesn’t happen overnight.
Community Manager Tip #8:
Q & A time
If you want to chat...
crystalhenrickson
@marketing_girl
/marketinggirl
im [at] crystalhenrickson.com

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Internet marketing meetup

Editor's Notes

  1. Talk about the different hats I wear: -cm for chimp-cm recruiter, coach, mentor-community marketing strategist + sometimes implementor