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pj . entreprenuer . product geek . that @beingpractical guy
14 Ways to Emotionally Engage
Users with your Product
@beingpr...
Is Gamification = Building Features?
Gamification = Emotional Engagement
How to get users to emotionally engage with your ...
Expression
#1
People love to express themselves. Enable it.
Expression
Allow users to express themselves.
Allow users to express themselves anonymously.
Tip: ‘Expression’ is used as ...
Acknowledgement
#2
People love getting acknowledged. With Interactions & Endorsements
Acknowledgement
Help people getting acknowledgements. They love it.
Tip: ‘Acknowledgements’ --> User Notifications --> Eng...
Exclusivity
#3
People love being privileged. Make it exclusive.
Exclusivity
Make it Exclusive. No one likes the feeling of being left out.
Tip: ‘Exclusivity’ works best for initial refer...
Being Cool
#4
People want to be Cool. People want others to know they are Cool.
Being Cool
Make your users look cool when they share your product
Tip: ‘Being Cool’ will help you drive Sharing on Social ...
Nostalgia
#5
People have memories. Sweet memories. Remind them about it.
Nostalgia
Remind users about some of the best times they have experienced
Tip: ‘Nostalgia’ helps get back old users. Reviv...
Curiosity
#6
People want to know. They fear on losing out. Keep them curious.
Curiosity
Keep users curious. Keep them looking for more.
Tip: ‘Curosity’ in products helps you increase repeat usage.
Who...
Competitiveness
#7
People love to compete with others. Sense of achievement. Make it happen.
Competitiveness
Drive users to compete with friends / others
Tip: ‘Competitiveness’ leads to greater engagement.
Though it...
Stay Organized
#8
People love to organize things. Organize everything. Make it happen.
Stay Organized
Give users stuff that they want to sort / organize.
Tip: ‘Stay Organized’ helps your users spend more time
...
Importance
#9
People love to feel Important. Its about them. Their identity. Show off.
Importance
Make your users feel important about themselves.
Tip: ‘Importance’ feeling ensures users sharing it with others...
Authority
#10
People love to display their authority on a topic. Give them opportunity.
Authority
Help create authority for users. Users want to be influencers.
Tip: ‘Authority’ is the importances others in a c...
Visual
#11
People love stunning visuals. Its a powerful emotion.
Visual
Visuals create impact. Don’t miss on it.
Tip: ‘Visual’ is a substitute to all unsaid emotions. Use well when your p...
Freebies
#12
People love Freebies. Badges. Credits. It all works.
Freebies
Freebies work. Make use of them correctly.
Tip: ‘Freebies’ Use it only for one purpose. Use it right.
Credits for...
Money
#13
People want to make Money. People want to receive Money.
Money
Money is one of the strongest emotions. Portray it positively.
Tip: ‘Money’ – Receiving / Making money is positive. ...
Sex
#14
People want Companions. People want Dates. People want Sex.
Sex
Keep it simple. Keep it safe.
Tip: ‘Sex’ – Keep the product simple. Don’t over engineer.
Helps you find a Date
Helps y...
Concluding Notes
1. People don’t love your product. They emotionally engage with it
2. Use max 2-3 emotions per product. O...
that @beingpractical guy on twitter
who blogs on beingpractical.com
Thank You
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14 Ways to Emotionally Engage users with your Product

14 Ways to Emotionally Engage users with your Product. How to build engagement? How to build gamification?

14 Ways to Emotionally Engage users with your Product

  1. 1. pj . entreprenuer . product geek . that @beingpractical guy 14 Ways to Emotionally Engage Users with your Product @beingpractical . beingpractical.com
  2. 2. Is Gamification = Building Features? Gamification = Emotional Engagement How to get users to emotionally engage with your product?
  3. 3. Expression #1 People love to express themselves. Enable it.
  4. 4. Expression Allow users to express themselves. Allow users to express themselves anonymously. Tip: ‘Expression’ is used as a core use-case in product
  5. 5. Acknowledgement #2 People love getting acknowledged. With Interactions & Endorsements
  6. 6. Acknowledgement Help people getting acknowledgements. They love it. Tip: ‘Acknowledgements’ --> User Notifications --> Engagement Recommendations & Endorsements Retweets & Replies Likes & Comments Upvotes + Comments Love + Reposts
  7. 7. Exclusivity #3 People love being privileged. Make it exclusive.
  8. 8. Exclusivity Make it Exclusive. No one likes the feeling of being left out. Tip: ‘Exclusivity’ works best for initial referral program for driving sign-ups Only existing user can inviteGmail Invites to Signup Get in queue to get accessApply for Access
  9. 9. Being Cool #4 People want to be Cool. People want others to know they are Cool.
  10. 10. Being Cool Make your users look cool when they share your product Tip: ‘Being Cool’ will help you drive Sharing on Social networks Cool Short (Creative) VideosShare Pic + Selfie
  11. 11. Nostalgia #5 People have memories. Sweet memories. Remind them about it.
  12. 12. Nostalgia Remind users about some of the best times they have experienced Tip: ‘Nostalgia’ helps get back old users. Revives interest of old users. Can be used once in a year, on special occasions. Reminds of special moments 8th Anniversary: First Tweet 2014: Year in Review
  13. 13. Curiosity #6 People want to know. They fear on losing out. Keep them curious.
  14. 14. Curiosity Keep users curious. Keep them looking for more. Tip: ‘Curosity’ in products helps you increase repeat usage. Who viewed my profile? Trigger curiosity for readers through Post Titles Catching up with Timeline
  15. 15. Competitiveness #7 People love to compete with others. Sense of achievement. Make it happen.
  16. 16. Competitiveness Drive users to compete with friends / others Tip: ‘Competitiveness’ leads to greater engagement. Though it’s novelty in private group is lost after some time. Leaderboards w/t Friends I have a better answer! Leaderboard w/t Friends Programming Challenges
  17. 17. Stay Organized #8 People love to organize things. Organize everything. Make it happen.
  18. 18. Stay Organized Give users stuff that they want to sort / organize. Tip: ‘Stay Organized’ helps your users spend more time on your product. It could soon become a habit. Organize pins / interests / stuff you love Organize your notes Organize Fashion Contacts & Calendars Never ending struggle to organize
  19. 19. Importance #9 People love to feel Important. Its about them. Their identity. Show off.
  20. 20. Importance Make your users feel important about themselves. Tip: ‘Importance’ feeling ensures users sharing it with others. Talking about it. Results in viral marketing (Others feel – I want it too) My Professional Achievements My views. My Opinions Checkin: I am here now My Social Summary
  21. 21. Authority #10 People love to display their authority on a topic. Give them opportunity.
  22. 22. Authority Help create authority for users. Users want to be influencers. Tip: ‘Authority’ is the importances others in a community or forum assign you. Users will spend time to get their. Increases engagement & time spent. Authority by Topics For Programmers For Hackers For Geeks
  23. 23. Visual #11 People love stunning visuals. Its a powerful emotion.
  24. 24. Visual Visuals create impact. Don’t miss on it. Tip: ‘Visual’ is a substitute to all unsaid emotions. Use well when your product is built around pictures & photographs. First photography product. Personal Emotions Professional Photographer Community
  25. 25. Freebies #12 People love Freebies. Badges. Credits. It all works.
  26. 26. Freebies Freebies work. Make use of them correctly. Tip: ‘Freebies’ Use it only for one purpose. Use it right. Credits for Upvotes Badges for Check-In Credits to Refer Friends Advertising Credits Advertising Credits
  27. 27. Money #13 People want to make Money. People want to receive Money.
  28. 28. Money Money is one of the strongest emotions. Portray it positively. Tip: ‘Money’ – Receiving / Making money is positive. Giving away is negative. Bloggers earn money Receive money from anyone Get paid for free-time work Raise money for your projects Make money by selling digital goods
  29. 29. Sex #14 People want Companions. People want Dates. People want Sex.
  30. 30. Sex Keep it simple. Keep it safe. Tip: ‘Sex’ – Keep the product simple. Don’t over engineer. Helps you find a Date Helps you find a Date Helps you find a Date
  31. 31. Concluding Notes 1. People don’t love your product. They emotionally engage with it 2. Use max 2-3 emotions per product. One core emotion 3. Don’t exploit users. Be subtle.
  32. 32. that @beingpractical guy on twitter who blogs on beingpractical.com Thank You

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14 Ways to Emotionally Engage users with your Product. How to build engagement? How to build gamification?

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