For The Love Of Permanent Makeup

1. PERSONAL BRAND EXPLORATION
Crystal Aceituno
Project & Portfolio I: Week 1
July 2, 2023

2. Hi! I’m Crystal Aceituno and I’m just normal girl from Miami who has a
serious passion for helping people and making them feel good about
themselves. I’ve worked in many customer support and sales roles for
corporations but throughout all of my experience, I never quite found a way
to truly help people that tickled my fancy. All of a sudden, I was introduced
to permanent makeup via instagram, and instantly fell in love.
But I didn’t just I fall in love with the look of it, what I truly fell in love with
was the clients reactions after they’ve seen their finished results. Smiles,
laughter and even tears came from these women who were overjoyed with
the their new look. The idea of providing a service that offered that much of
a positive impact on women’s lives, also instantly, was a dream that I had to
turn into a reality for myself. And next thing you know, Brow Behavior, a
Permanent Makeup Salon, was born.
This brand will help individuals from any walk of life exude and showcase
their best selves and own their confidence! Ultimately, Brow Behavior will
become a world renowned Salon and Academy with over 1,000
international locations. People from every inch of the globe will have an
opportunity to not only get trained but to wake up made up with Brow
Behavior.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Hairdressers, Hairstylists, Cosmetologists
• Makeup Artist’s Theatrical and Performance
• Skincare Specialists
BRAND ARCHETYPE - My brand’s archetype is
the girl next door. I’m known to be really down to
earth and very reliable. I love making people feel
good, welcomed and appreciated. My brand
ensures that people feel included and safe from
judgement and pretense. This allows me to stand
apart from my competitors because I go to great
lengths to ensure that my feel seen, heard and
valued. My priority is to ensure that clients are
100% comfortable and secure and that they’ll
love their new look.
Permanent Makeup Tattooing for the Beauty Industry

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
TLC (Tender Loving Care)
Outreach Plan:
• Develop researched back statistics of cancer patients
• I will connect with this organization through email.
• I will follow up with this person via a phone call one
week after the initial email contact was made.
Partner Of The American
Cancer Society
Alopecia Areata Patients
Outreach Plan:
• Develop researched back statistics of cancer patients
• I will connect with this organization through email.
• I will follow up with this person via a phone call one
week after the initial email contact was made.
At Cleveland Clinic
Middle Aged Women Outreach Plan:
• Research and refine demographics in South Florida.
• Perform in person at salons with a pop-up.
• I will follow up with this person via a phone call one
week after the initial email contact was made.
In South Florida

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Reopen Brow Behavior’s Salon Location.
‣ I will create sales funnels with branded content to attract
new clients to reopened salon by December 2025. I will
also create more brand awareness online by developing
and consistently publishing branded content on my
social media platforms.
Mid Term: (2026)
• Incorporate Products Into Salon.
‣ Sell products that align with services offered at the salon
for clients’ at home care of services received by May
2026.
Long Term: (2028)
• Open Brow Behavior’s First Academy Location.
‣ Promote and Advertise the opening of Brow Behavior’s
Permanent Makeup Academy in South Florida to
acquire a full list of students to enroll prior to the
Academy’s opening by December 2028.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microblading
SOFT
HARD
Novice / Adept / Expert
Permanent Makeup Pixelation Novice / Adept / Expert
Client Care Novice / Adept / Expert
Attentive Listening Novice / Adept / Expert
Proficient Systems
SOFT
HARD
Novice / Adept / Expert
Social Media Awareness Novice / Adept / Expert
Marketing and Promoting Novice / Adept / Expert
Networking Novice / Adept / Expert

7. I help women wake up made up with
Permanent Makeup.
PROMISE

8. CREDENTIALS
Work Experience:
• Microblading Artist at Stylish Brows
• Master Designer at Eyebrow Design
Education:
• Esthetician Licensed in March 2017
• Microblading Certified in June 2017
• Digital Marketing, B.S., Full Sail University (2025)
Leadership Roles:
• Microblading Trainer at Stylish Brows

9. COMPETITION
Alisa Liselle
Industry Experience:
• Owner of Brows On Main
Education:
• Esthetics Licensed
Leadership Experience:
• 19 years of Brow Shaping Experience
Skills and Proficiencies:
• Brows + Tint
• Microshading
• Brows + Lamination
Crystal Aceituno
Overall Online Presence:
• Brows On Main has 12 online connections with a few
being on social media platforms, with a customized
banner, a professional headshot, and a detailed profile
on LinkedIn, and is active on other social media. Grade:
Superior, 85 out of 100
Industry Experience:
• Owner of Brow Behavior
Education:
• Esthetics and Tattoo Licensed
• Microblading & Permanent Makeup Certified
Leadership Experience:
• 6 years of experience in Eyebrow Design and
Permanent Makeup
• Trainer of Microblading & Permanent Makeup
Skills and Proficiencies:
• Brow Theading & Tint
• Microblading & Microshading
• Lip Blushing
Overall Online Presence:
• Brow Behavior has 8 online connections with a few
being on social media platforms, with a customized
banner, a professional headshot, a published article,
and is active on social media. Grade: Average, 60 out
of 100

10. COMPETITION
Karol Galeano
Noteworthy Experience:
• 10 X Certified Permant Makeup Artist and Educator
• Completed Over 500 Ombre Brow Procedures
Crystal Aceituno
Industry Experience:
• Owner of Platinum Beauty Bar
Education:
• Tattoo Licensed
Skills and Proficiencies:
• Ombre Brows
• Brow Lamination
• Lip Blushing
Overall Online Presence:
• Platinum Beauty Bar has 4 online connections, a
professional headshot and is active on social media.
Grade: Poor, 35 out of 100
Industry Experience:
• Owner of Brow Behavior
Education:
• Esthetics and Tattoo Licensed
• Microblading & Permanent Makeup Certified
Leadership Experience:
• 6 years of experience in Eyebrow Design and
Permanent Makeup
• Trainer of Microblading & Permanent Makeup
Skills and Proficiencies:
• Brow Theading & Tint
• Microblading & Microshading
• Lip Blushing
Overall Online Presence:
• Brow Behavior has 8 online connections with a few
being on social media platforms, with a customized
banner, a professional headshot, a published article,
and is active on social media. Grade: Average, 60 out
of 100

11. BRAND POSITION
For women who need to save time in the mornings, I
provide natural looking full eyebrow designs that are
smudge proof, water proof, sweat proof and PERMANENT.
EVERY BROW SHAPE IS TAILORED TO EACH
PERSON’S DISTINCT STYLE AND PERSONALITY
because WE BELIEVE IN YOU SHOWING UP AS YOUR
TRUE SELF AND FALLING IN LOVE WITH THAT
PERSON AGAIN AND AGAIN!
“WAKE UP MADE UP”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Creatives Meetup
‣ 07/24/2023 | Fort Lauderdale, FL
• Wired Wednesday: Sushi Swap Speed Networking In
South Beach
‣ 08/10/2023 | Miami Beach, FL
• Biz To Biz Business Trade Expo
‣ 08/14/2023 | Hallandale Beach, FL
Digital Marketing
• Primary Content: Action shots of me performing services on
clients at these events. This will align with my brand’s Girl
Next Door archetype because it will showcase my passion for
making others feel valued.
• Primary Tools: I’ll use Instagram, Facebook, YouTube and
TikTok to promote my content, at least 4 - 5 times a week.
• Website: I’ll add tags to my portfolio photos so that it’ll easier
for my business site to appear on search engines.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will be seeking a mentor whom has successful ran their
own permanent makeup salon and academy and one who
also has successfully marketed and advertised their
business. The mentor I’ll be seeking will have a reserved
but lavish lifestyle, where they spend 8 - 9 months working
on their business and the other 3 - 4 months of the year,
they’re vacationing. I WILL ESTABLISH THIS
PARTNERSHIP WITH A MENTOR BY JANUARY 2026
Formal Education
• Digital Marketing, M.S., Full Sail University (2026)
Technical Skills
• Pixelated Powder Brows Training, Tee Brow Lash LLC -
APRIL 2025
• Permanent Makeup Facial Contouring Training, PMU
HUB - MAY 2026
• Areola Permanent Makeup Training, Sabine Academy -
JUNE 2027
Soft Skills
• Public Speaking and Communications,
• Toastmasters International - JUNE 2025
• Digital Marketing Certificate Program, Google.com -
AUGUST 2025
• Social Media Marketing Certification Course,
HubSpot.com - JANUARY 2026

14. Crystal Aceituno
Got sparse or uneven eyebrows? Well, what I do is give you fully natural
looking eyebrows. In fact, they’re PERMANENT!

15. REFERENCES
Deniskomarov, (2023). Happy Woman With Clean Skin, Natural Make-up, And White Teeth On
Grey Background. Adobe Stock. https://stock.adobe.com/images/happy-woman-with-clean-skin-
natural-make-up-and-white-teeth-on-grey-background/119684564
O*NET, (2023). Hairdressers, Hairstylist and Cosmetologists. O*NET OnLine. Retrieved from
https://www.onetonline.org/link/summary/39-5012.00
O*NET, (2023). Makeup Artists, Theatrical and Performance. O*NET OnLine. Retrieved from
https://www.onetonline.org/link/summary/39-5091.00
O*NET, (2023). Skincare Specialists. O*NET OnLine. Retrieved from
https://www.onetonline.org/link/summary/39-5094.00
DG550, (2023). Master At Work With The Eyebrow Microbleeding Tattoo. Microblading
Eyebrows Workflow In Salon. Light Brown Girl Do Eyebrows Needling. Adobe Stock.
https://stock.adobe.com/images/master-at-work-with-the-eyebrows-makes-microbleeding-tattoo-
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needle/244141138
Maxim, (2023). Beautiful Young Girl Tweezing Her Brows In A Beauty Salon. Beauty Concept.
Cosmetologist Plucks Client Eyebrow By Thread. Eyebrow Correction, Threading. Permanent
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TLC, Tender Love Care, (2023). About Us. American Cancer Society.
https://www.tlcdirect.org/pages/about-us
Cleveland Clinic, (2023). Eyebrow Transplant.
https://my.clevelandclinic.org/health/treatments/24236-eyebrow-transplant
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Full Sail University, (2023). Digital Marketing Bachelor of Science.
https://www.fullsail.edu/degrees/digital-marketing-bachelor
United States Census Bureau (2023). Quick Facts, Miami-Dade County, Florida.
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Brows On Main, (2023). Not Just Brows, A Lifestyle. https://brows-onmain.com/
Liselle, Alisa, (2023). Our Story | Brow Boutique. Brows On Main. https://brows-
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Galeano, Karol. (2023). About Us. Platinum Beauty Bar.
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Victory Black Box Theatre, (2023). Creatives Meetup. Eventbrite.
https://www.eventbrite.com/e/creatives-meetup-tickets-373294212037
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https://www.fullsail.edu/degrees/digital-marketing-master
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PMU HUB, (2023). BB Glow Contouring - How Does Permanent Contouring Work?
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Sabine Academy, (2023). Areola Pigmentation Training.
https://www.sabinegacademy.com/product/areola-pigmentation-training/
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