www.idcband.co.uk - Eurosonic-RFID-wristband-considerations-for-promoters
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Slides used during a presentation on cashless payments at festivals using RFID and NFC technology.
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www.idcband.co.uk - Eurosonic-RFID-wristband-considerations-for-promoters
- 2. Who are ID&C Wristbands? We are not a system integrator We don’t supply cashless systems We provide the wristbands, passes and 2013 accreditation that work with them! Today = our insight into what promoters should consider when using a cashless system. Hopefully something new.
- 3. How does the patron receive it? Option 1 Ticket agents onboard In advance Integrated fulfillment Are expectations set? All parties working together Order early if above is unknown! Option 2 At the festival Wristband exchange / heavy admin Staff requirement / training On-site fulfillment / time
- 4. How does the patron use it? Social media Access control Cashless payments experiences #TheRFID3 3-5 yr platform plan
- 5. The data you create is valuable and in demand Access control Name, age, address, D.O.B, P.O.S Cashless payments What they buy, how they buy, how often they buy it and how much they spend. Social media experiences How they socialise, who they socialise with, how often they socialise. What they like to experience
- 6. Protect the value of your data How do you guarantee the data integrity when you begin to commercialise it? Lock the RFID wristband to the person who’s profile is connected with that wristband
Editor's Notes
- How does the patron receive it?In advance:>> If you choose to send wristbands out as tickets in advance , you’ll need to get your ticket agents onboard. Ticket information will need to be shared between the RFID platform providers and the wristband company at an early stage.>> You’ll need to consider your fulfillment options. How will you send out the wristbands or passes? They need to be protected in the post and securely tracked.>> Sending out in advance will greatly reduce pressure on-site but requires promoters to order the RFID wristbands as early as possible.
- The ticket:>> If you’re sending a wristbands out in replace of tickets and giving patrons the option to use a cashless payment system, then communication is key.>> Hire a communications company and develop a marketing plan to ensure maximum participation is achieved. >> More participation = more data>> If you want patrons to engage with social media throughout the event, you’ll need to obtain their permission before the event to ensure maximum uptake. With RFID technology, your ticket, your wallet and your ability to share the experience online can all be achieved with just one wristband.
- Remember the value of the data you create at a festival. You own this data.>> You’ll learn the behavior of consumers. >> Where they’re from >> Their age >> Their music tastes >> What they drink at festivals… and much more
- >> This consumer behavior is valuable to consumer brands. >> But, can you assure brands of the integrity of the data collected at your festival? >> Has the data been collected in a way that is locked to an individual for the duration of a festival?>> Using a festival’s security wristband as the ‘conductor’ for your RFID system means the data is locked to that person. Mobile phones, payment cards and other methods can be shared amongst friends, resulting in inaccurate data, with, ultimately, a lower value.