Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to throw a metadata party

4,447 views

Published on

My presentation for Planningness 2012. Too bad slideshare doesn't support GIFs.

Data is abundant today. In a world where data is easily accessible – ‘data about data’ or metadata and how we manipulate it will become increasingly important. This has been the driving force behind the recent disruptions in the music industry. And the principles apply to any digital commodity – whether that includes media, transactions or behavior.

Published in: Technology, Education

How to throw a metadata party

  1. 1. how to throw ametadata party
  2. 2. @GautamRamdurai PreciseCuriosity.com #planningness
  3. 3. where it hides what do you do with it partynature of data time!
  4. 4. dey-tuhdat-uhdah-tuh
  5. 5. Whatever happenedto these?
  6. 6. “The change from atoms tobits is irrevocable andunstoppable. - Nicholas Negroponte Founder, MIT MediaLab
  7. 7. atoms bits of datathoughts
  8. 8. Data lies at the centerof the digital revolution
  9. 9. But, WTF is metadata?
  10. 10. metadatainformation about a thing,apart from the thing itself.
  11. 11. metadatainformation about a thing,apart from the thing itself.
  12. 12. Libraries:Metataggingbefore itwas cool.
  13. 13. metadata tags
  14. 14. intelligence knowledge information data
  15. 15. intelligence knowledge information data
  16. 16. intelligence knowledge information data
  17. 17. intelligence knowledge information data
  18. 18. intelligence knowledge meaning information data
  19. 19. intelligence metadata knowledge meaning information data
  20. 20. metadata adds meaning
  21. 21. metadata connects
  22. 22. where it hides what do you do with it party nature of data time!
  23. 23. be like neo
  24. 24. found in unexpected placeslocked in silostakes some digging
  25. 25. start with the most fundamental unit of your brand yourbrand here
  26. 26. inherent metadata card number owner expiry date banktype [gold/platinum/unobtanium]
  27. 27. what’s ina tweet?
  28. 28. transactional metadata loyalty points money spent credit score payment due swipes cities
  29. 29. environmental metadata shopping offers travel wallets smartphones online accounts
  30. 30. offers financial advice smartphone app location purchases credit scorecard number owner loyalty expiry date
  31. 31. where it hides what do you do with it partynature of data time!
  32. 32. In a data-abundant world, metadatabecomes the weaponto organize, relate and discover.
  33. 33. In a data-abundant world, metadatabecomes the weaponto make sense of all this shit.
  34. 34. discover assist
  35. 35. discover
  36. 36. If A and B then C
  37. 37. H ?If A and B then C
  38. 38. assist
  39. 39. offers financial advice smartphone app location purchases credit scorecard number owner loyalty expiry date
  40. 40. offers financial advice smartphone app location purchases credit scorecard number owner loyalty expiry date
  41. 41. What makes these tick?
  42. 42. The more digital we get, themore human we have to be.
  43. 43. where it hides what do you do with it partynature of data time!
  44. 44. party rulesdata is fluid & omnipresentstart with the basic unitbiz models, not campaignswhy would humans care?
  45. 45. pick one of these......or, pick your own.
  46. 46. in outenvironmental assisttransactionalinherent your brand discover here 5 min - make you party plan 5 min - chat with partner 10 min - share. discuss. blow minds.
  47. 47. go forth andengineer serendipity
  48. 48. @GautamRamdurai PreciseCuriosity.com #planningness

×