Trustable Technology Mark
A Trustmark for the Internet of Things
NYC, 12 Dec 2018
Trustmark for Smart Cities
Peter Bihr (@peterbihr)
Jason Schultz (@lawgeek)
This work is created as part of a
Mozilla Fellowship. Unless otherwise
noted, Creative Commons BY-SA 4.0.
trustabletech.org is an
initiative by ThingsCon e.V.
with support from Mozilla.
University of Dundee
Logo & Brand
ThingsCon is a global initiative to
explore and promote the
development of fair, responsible,
and human-centric technologies for
IoT and beyond.
ThingsCon explores and promotes the
development of fair, responsible, and human-
centric technologies for IoT and beyond.
We create events, resources, and tools for a
diverse community of practitioners to
promote ethical, responsible and human-
A Trustmark for
IoT: A ThingsCon
With support from Mozilla through
a Mozilla Fellowship for project
lead Peter Bihr
The Internet of Things increasingly touches
all aspects of our lives, but mostly it consists
of black boxes. We need to make sure that
we can trust them.
Consumers and citizens have little insight
into how any one connected product works,
what it even might be capable of, or if the
company employs good, responsible data
This is not an oversight on the consumers'
side: We lack the tools to ﬁnd out.
Why do we need
Image: Pixabay CC0
Quelle: Stephen die Donato, Andrew Welch
4 questions that we should be able to answer
for every connected device.
But for connected products, these are very
hard questions to answer.
Source: The Waving Cat (CC BY)
Does it do anything I
Is the organization
Is it made using
Does it do what I expect
it to do?
The Trustable Technology Mark
empowers consumers to make
informed decisions &
enables companies to prove their
connected products are trustworthy.
The trustmark is aspirational and aims to
raise the bar at the top of the pyramid.
This work is driven by values. This needs to
exist in order to get to a better IoT, and a
We believe that good ethics are good for
A trustmark to aim higher. -
find out more on medium.com
Trustable Tech Mark
Those companies who already build
trustworthy products have already done the
“hard” work. For them, documenting their
work is easy and quick.
However, if a company just isn’t there yet,
they need to go back and put in more eﬀort.
Peter Bihr (CC-BY-SA) Hard to earn
Easy to apply
How does it
Company ﬁlls in the self-
assessment tool, an online
application form that
consists of yes/no questions
Should the company ﬁnd it
hard to answer questions,
they have identiﬁed a
If the application passes, the
results are fully published
If contested questions
cannot be resolved, the
trustmark is not issued and
the results will not be
1 2 3
There’s always a human in
Our experts review the
application. If necessary,
they follow up for
The carrot is public proof
that a product is best-in-
class: a market incentive.
The stick is in the public
accountability once the
company decides to use
the trustmark and the
are published in full.
The trustmark evaluates products for 5
dimensions that we identiﬁed as most crucial
*See A Trustmark for IoT (2017), p. 56
Privacy & Data Practices
How respectful of privacy? Is it designed using state of the art data
Is it obvious to users what the device does and how data might be used?
Is it designed and built using state of the art security practices and
How robust? How long a lifecycle to expect?
How open are device and manufacturer? Is open data used or generated?
How might these guiding principles translate from
consumer rights to citizen rights in a Smart City?
Privacy & Data Practices
Privacy & Data Practices
Transparency & Accountability
Consumer Products Smart City
We’re proud that a wide range of academic,
policy and design practice partners support
the Trustable Technology Mark and use it as
part of their research and practice:
ITS Rio, NYU Technology Law & Policy Clinic,
CIS India, BiLGi Information Technology Law
Institute, Shenzhen Open Innovation Lab,
University of Dundee, Centrum Cyfrowe, and
Technical University of Dresden’s Institute of
Media and Communication.
Find out more
What does a
THE CERTIFICATION MARK, AS USED BY PERSONS AUTHORIZED BY CERTIFIER,
CERTIFIES THAT, IN THE OPINION OF APPLICANT'S RATING OR APPEALS BOARDS, MOST
AMERICAN PARENTS WILL CONSIDER THE MOTION PICTURE INAPPROPRIATE FOR
VIEWING BY ANYONE UNDER THE AGE OF 18, BY REASON OF ITS DEPICTION OR
TREATMENT OF VIOLENCE OR SEX OR ABERRATIONAL BEHAVIOR OR DRUG ABUSE, OR
A COMBINATION OF THESE OR OTHER ELEMENTS.
The certiﬁcation mark, as used by persons authorized by the certiﬁer, certiﬁes that the goods and
services provided are in compliance with Kosher dietary food preparation and handling standards.
The Code of Jewish Law, as codiﬁed by Rabbi Yosef Karo with the glosses of Moses Isserles
(The Rema) and other authorities, is the standard by which the certiﬁer certiﬁes that the goods and
services are in compliance with Kosher dietary food preparation and handling standards.
Questions? Please get in touch.