A high level view of life in analytics, before and after GDPR.

1. GDPR IMPACT ON ANALYTICS
VsOld New
Privacy, yeah,
it’s in there
somewhere…
Privacy is in
everything we
do!
We put all the data
lake. We’ll figure out
what to do with it later.
We only pull the data
that we have a legal
basis for. Everything
else we anonymize or
delete.
We process all the
personal data to find
insights through
machine learning
We use anonymous
data, building useful
aggregates in the
process of
anonymization.
Just remove the name
and number and viola!
It’s anonymous!!
We apply specialized
methods to ensure the
data is not re-
identifiable.
We stick the privacy
terms in the contract
and assume consent.
Nobody ever reads
those anyway!
We communicate terms
and capture informed
consent at the time it is
most relevant.
We keep the data as
long as we like. What if
we need it some day?
We anonymize or purge
the data once its
purpose is fulfilled.
Our audience often
feels the creepy factor
in our contextual
campaigns.
Our audience willfully
signed up and
appreciate our inbound
offers.
We take all the data in
each data source.
We minimize, filter,
mask and round the
data to limit the privacy
impact on our
customers.
GPDR WILL CHANGE HOW WE DO THINGS, FOR THE BETTER!