Presentation and the evolution of digital marketing.

1. Assignment 2 : Evolution of Digital Marketing
Task 1

2. Introduction: Brief History of the internet
1957 1960s 1970 1990s 2000s 2010s
Soviets
launch
SPUTNIK
1st
computers
ARPANET Dotcom
bubble
begins
Wireless
internet
1st
smart
phone
Social Media

3. 0.4
5.8
16
28.8
46.4
58.7
Access to the Internet

4. As of January 2020, about 4.54 billion people were active internet users, more
than half of the world’s population, 58.7% .
Asia is the continent with the most internet users (2,3 billion) and Europe is
second (727 million).
The majority of users are from developing countries (47%) compared to developed
countries (87%).

5. Digital devices used by the
public

6. Smartphone Laptop/PC Tablet Smart TV Games Console
97% 75% 38% 36% 25%
Millenials use of devices

7. How customers search for
information

8. 9.37%81.5% 5.29% 2.04% 0.83%

9. DO KNOW GO
TRANSACTIONAL QUERY NAVIGATIONAL QUERYINFORMATIONAL QUERY
Buying a pizza from
Pizza Hut
Googling ‘How
tall is Tom
Cruise?’
Logging into
your NetFlix
account.

10. What consumers buy
online

11. 68%
MEN Women
72%

12. How people use online
video

13. prefer to
watch online
video than TV
6/10
watch online
videos daily.
55%
+1 bill
hours
video watched
everyday
(YouTube)
video watched
on mobile
devices
75%

14. Consumer trends

15. ● AI (artificial intelligence)
● Conversational marketing
● Personalisation
● Video Marketing
● Influencer marketing
programmatic advertising
chatbots

16. Summary
● Convenience
● Speed
● Personal
● Entertain

17. References
● Internet World Stats. 2020. WORLD INTERNET USAGE AND POPULATION STATISTICS 2019 Year-End Estimates.
[ONLINE] Available at: https://www.internetworldstats.com/stats.htm. [Accessed 24 March 2020].
● Wikipedia. 2020. Global Internet Usage. [ONLINE] Available at: https://en.wikipedia.org/wiki/Global_Internet_usage.
[Accessed 2 April 2020].
● Statista. 2020. Number of Internet users in China. [ONLINE] Available at:
https://www.statista.com/statistics/278417/number-of-internet-users-in-china. [Accessed 2 April 2020].
● Pew Research Center. 2019. US Generations Technology Use. [ONLINE] Available at:
https://www.pewresearch.org/fact-tank/2019/09/09/us-generations-technology-use. [Accessed 2 April 2020].
● Digital Marketing Community. 2018. Most Used Devices by Millennials. [ONLINE] Available at:
https://www.digitalmarketingcommunity.com/indicators/used-devicesmillennial-internet-users-2018. [Accessed 2 April
2020].
● Reliablesoft. 2020. Top Ten Search Engines In The World. [ONLINE] Available at:
https://www.reliablesoft.net/top-10-search-engines-in-the-world/. [Accessed 2 April 2020].
● SearchEngineJournal. 2020. How People Search. [ONLINE] Available at:
https://www.searchenginejournal.com/seo-101/how-people-search/. [Accessed 2 April 2020].
● Optinmonster. 2020. Online Shopping Statistics You Need to Know in 2020. [ONLINE] Available at:
https://optinmonster.com/online-shopping-statistics/. [Accessed 2 April 2020].

18. ● Biteable. 2020. 55 video marketing statistics for 2020. [ONLINE] Available at:
https://biteable.com/blog/tips/video-marketing-statistics/. [Accessed 2 April 2020].
● SingleGrain. 2020. Digetal Marketing Trends 2020. [ONLINE] Available at:
https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2020/. [Accessed 2 April 2020].