Connor McPherson is a student at the University of Georgia majoring in Marketing with a digital emphasis. He has a 3.55 GPA and is expected to graduate in May 2020. Connor has internship experience in digital marketing and sales representative roles where he developed marketing plans, analyzed customer demographics, and negotiated shipping costs. He is an active member of Pi Sigma Epsilon and the American Marketing Association where he attends meetings and networking events. Connor also holds several digital marketing certifications including Google Analytics, Facebook Blueprint, and Salesforce.

1. Connor McPherson
201 Stone Mill Run, Apt. 13 229-869-4886
Athens, GA 30605 connormac@uga.edu
EDUCATION
The University of Georgia, Athens, GA Expected May 2020
• Bachelor of Business Administration in Marketing (Digital emphasis) at Terry College of Business
• Hope scholarship recipient
• Overall GPA: 3.55/4.00
Abraham Baldwin Agricultural College, Tifton, GA May 2018
• Associate of Science
• Overall GPA: 3.56/4.00
WORK EXPERIENCE
QuickCareDirect.com, Digital Marketing Intern, Tifton, GA Summer 2019
• Developed a marketing plan that included a revised website, new brochures, and an improved customer experience
• Lowered the company’s Google Ads costs by 51%
• Created and maintained social media pages, in addition to running ads on these platforms (Facebook, Instagram, LinkedIn)
• Analyzed demographics to create marketing campaigns that better targeted our customers
• Engaged in risk management by determining shortcomings with the platform layout, and directed changes as needed
MSI (mcburners.com), Sales Representative, Tifton, GA May 2016 - May 2018
• Sold heavy machinery equipment with an average MSRP of $49,500.00
• Handled customer relations including coordinating deliveries, troubleshooting equipment issues, in addition to following up with
surveys about how our product was performing
• Renegotiated shipping and LTL/FTL freight services through a UPS reseller (Unishippers), saving the company 40% on logistics
per year
• Created invoices and tracked sales through Quickbooks
ORGANIZATIONS
Pi Sigma Epsilon (PSE) University of Georgia, Active Member, Athens, GA September 2019 - Present
• Attended weekly chapter meetings which helped develop professional skills such as networking and business etiquette
• Volunteered in events such as after-school mentoring and Food2Kids Foodbank
• Participated in roundtable discussions with employers and current members
American Marketing Association (AMA) University of Georgia, Active Member, Athens, GA September 2019 - Present
• Attended weekly meetings with employers such as Home Depot, Georgia Pacific, among many others
• Participated in networking events with other Marketing students to share skills and tips we’ve learned in class and in our early
careers
CERTIFICATIONS
Google Analytics Individual Qualification (GAIQ)
• Credential ID: 37293648
Facebook Blueprint Certified Media Planner
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Consultant Expected December 2019
Google Advertising Professional