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Marketing Portfolio

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Marketing portfolio: created, designed, and presented by Christine Hansel

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Marketing Portfolio

  1. 1. Portfolio<br />Created and Designed by Christine Hansel<br />
  2. 2. Workshops/Seminars<br />Printing Services – Software Workshop<br />Purpose: Promote Printing Services as an added value for the UNT campus by providing software training. <br />Target Audience: Pilot group was created from survey responses collected from the Print Buyers 101 class. <br />Results: 97% attendance from the email announcement.<br />100% would recommend this class to co-workers. 100% would be interested in attending future workshops presented by Printing Services.<br />Class Materials: Customized reference manual containing UNT branding specifications, matching CD containing practice file and all imported documents. Laminated handout for document layout and mailing standards. Live demonstration during class and one on one help provided by Prepress team to assist students during class.<br />Event Planning: Coordinated class room and time with PPS training. Researched remote accessing with IT, developed targeted mailing list for invitations, created and designed class materials, analyzed data from registration results and survey results.<br />
  3. 3. Workshops/Seminars<br />Mail Services – Mail 101 Seminar<br />Purpose: Promote Mail Services as an added value for the UNT campus by providing training. <br />Target Audience: Administrative personnel, marketing, special events and communication specialists. <br />Results: 97% attendance from the email announcement.<br />Class Materials: Customized reference guide for UNT campus containing mail/addressing standards and information on data base hygene and permit requirements. <br />Event Planning: Coordinate class room and time with HR, produced email invitations and provided class materials.<br />
  4. 4. Workshops/Seminars<br />Printing Services – Variable Data Seminar<br />Purpose: Promote the use of variable data as a marketing tool.<br />Target Audience: Administrative personnel, marketing, special events and communication specialists. <br />Results: 97% attendance from the email announcement.<br />Class Materials: Customized slide show presentation. <br />Event Planning: Coordinate class room and time with HR, produced customized variable data invitations.<br />
  5. 5. Marketing Promotions<br />Eagle Images – Paper promo<br />Purpose: to increase paper sales and promote FSC paper for campus use. <br />Target Audience: selected only Administrative personnel and Department Directors.<br />Supporting Media: Full color flyer attached to reams of promotional paper that was given away to each Department on campus<br />Results: Increased exposure for Eagle Images as a paper source and increased paper sales.<br />
  6. 6. Marketing Promotions<br />Printing Services<br />Online Gift Store: April<br />Purpose: Increase traffic to Printing Services website and increase sales for the online gift store.<br />Target Audience: registered online customers<br />Results: Increased sales for highlighted sale items and overall increase in sales of other products offered on line.<br />
  7. 7. Marketing Promotions<br />Printing Services<br />Online Gift Store: May<br />Purpose: Increase traffic to Printing Services website and increase sales for the online gift store.<br />Target Audience: registered online customers<br />Results: SOLD OUT of the Tote Bags and UNT Ball Caps within the first week of promotion.<br />
  8. 8. Marketing Promotions<br />Printing Services<br />Online Gift Store: June<br />Purpose: Increase traffic to Printing Services website and increase sales for the online gift store.<br />Target Audience: registered online customers<br />Results: Sold 40 Horizon Note pads and 40 Nevada Twist pens the first day of the promotion.<br />Overview:<br />Increased sales 70% over last year during the same six month period by promoting gift store items monthly.<br />
  9. 9. Awards<br />IPMA Silver Award<br />2010 national competition for In-Plant print shops. UNT Printing Services won Best of Show and 10 awards in different catagories.<br />

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