Resume

1. Let’s Chat!
Phone: 586-438-8466
Website: Huangjeffrey.com
LinkedIn: LinkedIn.com/in/jeffrey-huang1
Email: Jhuangm6@yahoo.com
Marketing & Web Proficiencies
Awards & Certifications
Google Analytics Certification
Email Marketing Certification
Kalamazoo Social Media Award
-Best non-profit content campaign
Client’s Choice Award
-Selected for analytics excellence
Social Media Influencer Award
-Directed most traffic to website
National Case Competition Finalist
-2nd place social media strategy
Community Involvement
Jeffrey Huang
Digital Marketing and eCommerce
Specialist
Education
Western Michigan University Kalamazoo, MI
Bachelor of Business Administration
Major: Digital Marketing & eCommerce
Minor: Management & Business Administration
GPA: 3.7 Dean’s List: 2015-2019
Relevant Experience
Western Michigan University Kalamazoo, MI
Student Digital Marketing Consultant January 2019 – April 2019
• Ball State Social Media Case Competition
- Led a team of 4 to work efficiently in a high-pressure situation
and create a 2nd place finish among 50 competing universities.
- Created a data-driven comprehensive social media strategy for
Sun King Brewing to increase brand awareness.
• Miller Auditorium
- Planned an influencer marketing strategy to increase traffic to
Miller Auditorium’s website and generate ticket sales.
- Implemented Instagram strategy that gained the most traffic to
the website.
• Waldo Library
- Created suggestions based on data from Google Analytics to
make Waldo Library website more user friendly.
• WMU Esports Arena
- Designed wireframes to give recommendations for a better user
experience.
- Researched data to give a detailed presentation on how to gain
more engagement for website and onsite arena.
- Initiated usability tests to target audiences to gain feedback on
user experience for the website.
Black Arts and Cultural Center Kalamazoo MI
SEO Intern January 2019 – April 2019
• Analyzed keywords using SEMrush and gave a SEO audit on the site
to improve keyword usage and optimization.
• Created content pieces for multiple webpages on WordPress.
Gold Growth Partners Kalamazoo, MI
Marketing & Management Consultant January 2019 –April 2019
• Conducted research for a data analytics company that is
attempting to generate leads in the artificial intelligence market.
• Formulated and presented personalized plans and
recommendations to client on how to increase revenue and
allocate staff to artificial intelligence projects.
SEO: On-Page, Keyword Research, SEMrush
Website Design: WordPress, HTML/CSS
Email Marketing: Mailchimp
Web Analytics: Google Analytics, Hotjar
Report Generation: Microsoft Excel
Social Media Analytics: Meltwater
Questionnaire Development: Qualtrics
Digital Advertising: Facebook Ads
Advertising Design: Canva
Pi Kappa Alpha - Implemented scholarship
program to raise GPA .5
Friendship Village – Assisted elderly in writing
letters to family.
Helen DeVos Children’s Hospital – Raised
$51,080 in partnership with Dance Marathon
working on the event committee.
Kleinstuck Preserve – Cleared invasive species
out of state park.
Ministry with Community- Served a hot
breakfast to the homeless population of
Kalamazoo.