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April 8th, 2016
#ThisIsPhXX
Thousands
All Female
Effect of Closing the Gap
in Arizona
All Male
Effect of closing the
gap in 2015
GSP would have
increased by
$105.2 Billions,
36% of GSP
in 2015
($295.5 Billions).
$616
$132
$484
CLOSING THE GAP IN AVERAGE RECEIPTS PER
INDIVIDUAL BUSINESSES
Goal: Advance the entrepreneurial ecosystem in Phoenix for
women to grow successful businesses through increased
connection, communication and access to effective business
building resources.
Objective: Increase Phoenix women-owned businesses’
profitability and growth, leading to a 10% increase in jobs
created by those businesses over the next three years.
Thereby, establishing Phoenix as a national leader in the
creation of successful women owned businesses.
That 10% increase represents 91,000 additional
jobs in PhXX in 3 Years
Since August 7th
• 6 Group meetings, a mailing list of leadership from 200
stakeholders, over 200 one on one meetings
• Developed a regional goal.
• Started a map for resources and stakeholders.
• Researched all existing data on WBO in Phoenix and created an
info graphic
• Developed 3 key action initiatives
• Participate survey
Empowered PhXX Member Profile
Our select mailing list goes out to over 200 of the Valley’s top stakeholders. We hold
an astounding 53.3% open rate and 10.3% click rate.
Our advanced communication strategy including bi-monthly blogs, emails, social media
and podcasts reach over 5,000 engaged viewers monthly.
Regular Participants include:
• Leadership from economic development agencies
• Top women business networking organizations
• Established women business owners Non-profit professionals
• Corporate employees
Empowered PhXX participants are trusted
advisors, service providers and
membership organizations.
Our members reach to over 30,000 of the
women business owners in the Phoenix
metro area.
Challenge #1
How do you convert momentum and market need into a
cohesive stainable model?
“Just get $%#t done” – Kimber Lanning
Community
Collaboration
Action Initiatives
In-depth Training
Challenge #2
How do we communicate what we are doing clearly and in a way
that is valuable to your audience?
“ So your trying to reach 50/50 in entrepreneurship. You should
just say that” - Kathy Sacks
Mission:
Strengthen the PHX economy by
reach 50/50 in entrepreneurship
Updates
•Forming a Funding Committee
•Marketing Research Sponsorship
•New website! Empowered-PhXX.com
•Slack Channel
Best Practices
•Topic led discussion
•Challenging topics
•Integrating diverse mentors in diverse industries
•New models for funding
Development of Todays Topic

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4 8 empowered ph xx

  • 2.
  • 3.
  • 4. Thousands All Female Effect of Closing the Gap in Arizona All Male Effect of closing the gap in 2015 GSP would have increased by $105.2 Billions, 36% of GSP in 2015 ($295.5 Billions). $616 $132 $484 CLOSING THE GAP IN AVERAGE RECEIPTS PER INDIVIDUAL BUSINESSES
  • 5.
  • 6.
  • 7. Goal: Advance the entrepreneurial ecosystem in Phoenix for women to grow successful businesses through increased connection, communication and access to effective business building resources. Objective: Increase Phoenix women-owned businesses’ profitability and growth, leading to a 10% increase in jobs created by those businesses over the next three years. Thereby, establishing Phoenix as a national leader in the creation of successful women owned businesses. That 10% increase represents 91,000 additional jobs in PhXX in 3 Years
  • 8. Since August 7th • 6 Group meetings, a mailing list of leadership from 200 stakeholders, over 200 one on one meetings • Developed a regional goal. • Started a map for resources and stakeholders. • Researched all existing data on WBO in Phoenix and created an info graphic • Developed 3 key action initiatives • Participate survey
  • 9. Empowered PhXX Member Profile Our select mailing list goes out to over 200 of the Valley’s top stakeholders. We hold an astounding 53.3% open rate and 10.3% click rate. Our advanced communication strategy including bi-monthly blogs, emails, social media and podcasts reach over 5,000 engaged viewers monthly. Regular Participants include: • Leadership from economic development agencies • Top women business networking organizations • Established women business owners Non-profit professionals • Corporate employees
  • 10. Empowered PhXX participants are trusted advisors, service providers and membership organizations. Our members reach to over 30,000 of the women business owners in the Phoenix metro area.
  • 11. Challenge #1 How do you convert momentum and market need into a cohesive stainable model? “Just get $%#t done” – Kimber Lanning
  • 12.
  • 13.
  • 15. Challenge #2 How do we communicate what we are doing clearly and in a way that is valuable to your audience? “ So your trying to reach 50/50 in entrepreneurship. You should just say that” - Kathy Sacks
  • 16. Mission: Strengthen the PHX economy by reach 50/50 in entrepreneurship
  • 17. Updates •Forming a Funding Committee •Marketing Research Sponsorship •New website! Empowered-PhXX.com •Slack Channel
  • 18.
  • 19. Best Practices •Topic led discussion •Challenging topics •Integrating diverse mentors in diverse industries •New models for funding