Mera Medicare - Ideal Strategies for customer acquisition

1. www.meramedicare.com
PALAK GUPTA
SPJIMR

2. Ideal Customer Acquisition Strategies for Mera Medicare
ADVERTISEMENTS
Newspaper ads, sms, e-
mails, leaflet distribution,
hoardings about the
website and services
offered
INCENTIVES ON
PURCHASE
Make schemes to give
incentives like free
delivery for purchase
up to à certain value.
MEDICINES AT
HEALTH CAMPS
Organize free health
camps with team of
doctors in major
localities for free check
ups and sell medicines
at discounts under the
counter of
meramedicare.
REWARD LOYALTY
Start the scheme like
bonus points on
purchases which keeps
on accumulating which
can be encased in future
purchases or for lab tests
in different pathological
labs
PROVIDE BEST QUALITY
SERVICE
Set service standards like
free delivery on delay.
This would require tie ups
with chemists in different
areas for prompt delivery.
TIE UP WITH
HOSPITALS
Also make the list of
hospitals and clinics (Kind
of directory)which are the
potential buyers for
medicines and make
special discounts for bulk
purchases.

3. Overall a Smart Choice
THANK YOU
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