SlideShare a Scribd company logo
1 of 24
 
HUMANIZING   social media  STRATEGY   for business . . . where is the   LOVE? Jay Massey Coco Design AAF Southeastern Leadership Conference
Who Am I? ,[object Object],[object Object],[object Object],[object Object]
The Love Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],♥
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Place For People
Establish a Game Plan
Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement ,[object Object],[object Object],[object Object],[object Object]
Engagement Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement – Simple
Engagement ,[object Object],[object Object]
Engagement – Zappos Map
Engagement – Zappos Twitter
Engagement – Virgin American
Transparency ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Trust – Bad Example
Trust – Good Example ,[object Object],[object Object],[object Object],[object Object],[object Object]
Duration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Letting Go ,[object Object],[object Object],[object Object],[object Object]
Letting Go - Legal
Measure Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mashable.com
Retail Integration ,[object Object],[object Object],[object Object]
BEST BUY: Social Media Job ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ~ Comments SlideShare.com/CocoDesign LinkedIn.com/in/CocoDesign Facebook.com/CocoDesign Twitter.com/CocoDesign Jay @ CocoDesign.com

More Related Content

What's hot

Motivational Interviewing
Motivational InterviewingMotivational Interviewing
Motivational InterviewingGlenn Duncan
 
Counseling psychology core elements
Counseling psychology   core elementsCounseling psychology   core elements
Counseling psychology core elementsPearl Narvacan
 
Faiza 15 9-12
Faiza 15 9-12Faiza 15 9-12
Faiza 15 9-12h4_hira
 
Motivational Interviewing
Motivational InterviewingMotivational Interviewing
Motivational Interviewingguestdbc5d7
 
Mentoring
MentoringMentoring
Mentoring100343
 
VPI Philosophy Of Care Homes For Families 2010
VPI Philosophy Of Care Homes For Families 2010VPI Philosophy Of Care Homes For Families 2010
VPI Philosophy Of Care Homes For Families 2010jbsAmesbury
 
Clientele in counselling
Clientele in counsellingClientele in counselling
Clientele in counsellingMichelleTaton
 
What does mentoring offer nurses?
What does mentoring offer nurses?What does mentoring offer nurses?
What does mentoring offer nurses?Ann Rolfe
 
Relationship building
Relationship building Relationship building
Relationship building Nimi jayan
 
Mentor training presenter_slides
Mentor training presenter_slidesMentor training presenter_slides
Mentor training presenter_slidesLisa Martin
 
Motivational interviewing, role of assessment and case planning in community ...
Motivational interviewing, role of assessment and case planning in community ...Motivational interviewing, role of assessment and case planning in community ...
Motivational interviewing, role of assessment and case planning in community ...Brigid Morgan
 
What is mentoring
What is mentoringWhat is mentoring
What is mentoringTejas
 
The Mentor / Mentee Relationship: How to Get the Best From Each Other
The Mentor / Mentee Relationship: How to Get the Best From Each OtherThe Mentor / Mentee Relationship: How to Get the Best From Each Other
The Mentor / Mentee Relationship: How to Get the Best From Each OtherEmilyBennington
 

What's hot (19)

Motivational Interviewing
Motivational InterviewingMotivational Interviewing
Motivational Interviewing
 
Counseling psychology core elements
Counseling psychology   core elementsCounseling psychology   core elements
Counseling psychology core elements
 
Faiza 15 9-12
Faiza 15 9-12Faiza 15 9-12
Faiza 15 9-12
 
Counseling
CounselingCounseling
Counseling
 
Motivational Interviewing
Motivational InterviewingMotivational Interviewing
Motivational Interviewing
 
Be like mentor
Be like mentorBe like mentor
Be like mentor
 
Mentoring
MentoringMentoring
Mentoring
 
VPI Philosophy Of Care Homes For Families 2010
VPI Philosophy Of Care Homes For Families 2010VPI Philosophy Of Care Homes For Families 2010
VPI Philosophy Of Care Homes For Families 2010
 
Mentoring
MentoringMentoring
Mentoring
 
Mentoring
Mentoring Mentoring
Mentoring
 
Clientele in counselling
Clientele in counsellingClientele in counselling
Clientele in counselling
 
What does mentoring offer nurses?
What does mentoring offer nurses?What does mentoring offer nurses?
What does mentoring offer nurses?
 
Relationship building
Relationship building Relationship building
Relationship building
 
Mentor training presenter_slides
Mentor training presenter_slidesMentor training presenter_slides
Mentor training presenter_slides
 
Motivational interviewing, role of assessment and case planning in community ...
Motivational interviewing, role of assessment and case planning in community ...Motivational interviewing, role of assessment and case planning in community ...
Motivational interviewing, role of assessment and case planning in community ...
 
What is mentoring
What is mentoringWhat is mentoring
What is mentoring
 
The Mentor / Mentee Relationship: How to Get the Best From Each Other
The Mentor / Mentee Relationship: How to Get the Best From Each OtherThe Mentor / Mentee Relationship: How to Get the Best From Each Other
The Mentor / Mentee Relationship: How to Get the Best From Each Other
 
5 ways to become a better manager
5 ways to become a better manager5 ways to become a better manager
5 ways to become a better manager
 
Group counseling
Group counselingGroup counseling
Group counseling
 

Similar to Humanizing Social Media Strategy For Business - Where is the Love?

Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business StrategySt. Thomas University (CA)
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
 
Driving Sales Exec Summit - Using Social to Drive Business
Driving Sales Exec Summit - Using Social to Drive BusinessDriving Sales Exec Summit - Using Social to Drive Business
Driving Sales Exec Summit - Using Social to Drive BusinessAaron Strout
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingCarla Hale
 
How To Put Your Brand Into Social Networks
How To Put Your Brand Into Social NetworksHow To Put Your Brand Into Social Networks
How To Put Your Brand Into Social NetworksRipple6, Inc.
 
Power Point Using Social Media In Your Business
Power Point  Using Social Media In Your BusinessPower Point  Using Social Media In Your Business
Power Point Using Social Media In Your BusinessFred Burkhardt
 
Welcome Keynote Social Media - Impact to businesses of all sizes, all industries
Welcome Keynote Social Media - Impact to businesses of all sizes, all industriesWelcome Keynote Social Media - Impact to businesses of all sizes, all industries
Welcome Keynote Social Media - Impact to businesses of all sizes, all industriesSociety3
 
Smps marketer aug15 Greg kanz & Jeroen Corver
Smps marketer aug15 Greg kanz & Jeroen CorverSmps marketer aug15 Greg kanz & Jeroen Corver
Smps marketer aug15 Greg kanz & Jeroen CorverJeroen Corver
 
Marketing Makeover For Nonprofits
Marketing Makeover For NonprofitsMarketing Makeover For Nonprofits
Marketing Makeover For NonprofitsAmanda Sutt
 
Interactive marketing strategies for financial services companies
Interactive marketing strategies for financial services companiesInteractive marketing strategies for financial services companies
Interactive marketing strategies for financial services companiesDavid Mullings
 
Strategy, Community & Creativity
Strategy, Community & CreativityStrategy, Community & Creativity
Strategy, Community & CreativityDeborah Crawford
 
Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Maxine T. McClellan
 
Social Media 10 Key Trends
Social Media 10 Key TrendsSocial Media 10 Key Trends
Social Media 10 Key TrendsDan St. Peter
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring BudgetDebbie Elliott
 
Marketech 09; marketing and technology
Marketech 09; marketing and technologyMarketech 09; marketing and technology
Marketech 09; marketing and technologytoddlohenry.com
 
Organization models for social media
Organization models for social mediaOrganization models for social media
Organization models for social mediaSociety3
 

Similar to Humanizing Social Media Strategy For Business - Where is the Love? (20)

Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business Strategy
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar Presentation
 
Driving sales 10 14-09
Driving sales 10 14-09Driving sales 10 14-09
Driving sales 10 14-09
 
Social media chap 2
Social media chap 2Social media chap 2
Social media chap 2
 
Driving Sales Exec Summit - Using Social to Drive Business
Driving Sales Exec Summit - Using Social to Drive BusinessDriving Sales Exec Summit - Using Social to Drive Business
Driving Sales Exec Summit - Using Social to Drive Business
 
Social media chap 2
Social media chap 2Social media chap 2
Social media chap 2
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
How To Put Your Brand Into Social Networks
How To Put Your Brand Into Social NetworksHow To Put Your Brand Into Social Networks
How To Put Your Brand Into Social Networks
 
Using Social Media to Create Brand Ambassadors
Using Social Media to Create Brand AmbassadorsUsing Social Media to Create Brand Ambassadors
Using Social Media to Create Brand Ambassadors
 
Power Point Using Social Media In Your Business
Power Point  Using Social Media In Your BusinessPower Point  Using Social Media In Your Business
Power Point Using Social Media In Your Business
 
Welcome Keynote Social Media - Impact to businesses of all sizes, all industries
Welcome Keynote Social Media - Impact to businesses of all sizes, all industriesWelcome Keynote Social Media - Impact to businesses of all sizes, all industries
Welcome Keynote Social Media - Impact to businesses of all sizes, all industries
 
Smps marketer aug15 Greg kanz & Jeroen Corver
Smps marketer aug15 Greg kanz & Jeroen CorverSmps marketer aug15 Greg kanz & Jeroen Corver
Smps marketer aug15 Greg kanz & Jeroen Corver
 
Marketing Makeover For Nonprofits
Marketing Makeover For NonprofitsMarketing Makeover For Nonprofits
Marketing Makeover For Nonprofits
 
Interactive marketing strategies for financial services companies
Interactive marketing strategies for financial services companiesInteractive marketing strategies for financial services companies
Interactive marketing strategies for financial services companies
 
Strategy, Community & Creativity
Strategy, Community & CreativityStrategy, Community & Creativity
Strategy, Community & Creativity
 
Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011
 
Social Media 10 Key Trends
Social Media 10 Key TrendsSocial Media 10 Key Trends
Social Media 10 Key Trends
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring Budget
 
Marketech 09; marketing and technology
Marketech 09; marketing and technologyMarketech 09; marketing and technology
Marketech 09; marketing and technology
 
Organization models for social media
Organization models for social mediaOrganization models for social media
Organization models for social media
 

More from Jay Massey

Social Media Marketing - Tips & Traps
Social Media Marketing - Tips & TrapsSocial Media Marketing - Tips & Traps
Social Media Marketing - Tips & TrapsJay Massey
 
Easy Marketing Strategy
Easy Marketing StrategyEasy Marketing Strategy
Easy Marketing StrategyJay Massey
 
Tips & Traps In Social Media Marketing
Tips & Traps In Social Media MarketingTips & Traps In Social Media Marketing
Tips & Traps In Social Media MarketingJay Massey
 
SEO Mine Sweeper Tips & Traps
SEO Mine Sweeper Tips & TrapsSEO Mine Sweeper Tips & Traps
SEO Mine Sweeper Tips & TrapsJay Massey
 
College Seniors - Need A Job? Get LinkedIn!
College Seniors - Need A Job? Get LinkedIn!College Seniors - Need A Job? Get LinkedIn!
College Seniors - Need A Job? Get LinkedIn!Jay Massey
 
Using LinkedIn for Business Development
Using LinkedIn for Business DevelopmentUsing LinkedIn for Business Development
Using LinkedIn for Business DevelopmentJay Massey
 
Twitter Ideas for a Small Business
Twitter Ideas for a Small BusinessTwitter Ideas for a Small Business
Twitter Ideas for a Small BusinessJay Massey
 
Social Networking As An Internet Marketing Tool
Social Networking As An Internet Marketing ToolSocial Networking As An Internet Marketing Tool
Social Networking As An Internet Marketing ToolJay Massey
 

More from Jay Massey (8)

Social Media Marketing - Tips & Traps
Social Media Marketing - Tips & TrapsSocial Media Marketing - Tips & Traps
Social Media Marketing - Tips & Traps
 
Easy Marketing Strategy
Easy Marketing StrategyEasy Marketing Strategy
Easy Marketing Strategy
 
Tips & Traps In Social Media Marketing
Tips & Traps In Social Media MarketingTips & Traps In Social Media Marketing
Tips & Traps In Social Media Marketing
 
SEO Mine Sweeper Tips & Traps
SEO Mine Sweeper Tips & TrapsSEO Mine Sweeper Tips & Traps
SEO Mine Sweeper Tips & Traps
 
College Seniors - Need A Job? Get LinkedIn!
College Seniors - Need A Job? Get LinkedIn!College Seniors - Need A Job? Get LinkedIn!
College Seniors - Need A Job? Get LinkedIn!
 
Using LinkedIn for Business Development
Using LinkedIn for Business DevelopmentUsing LinkedIn for Business Development
Using LinkedIn for Business Development
 
Twitter Ideas for a Small Business
Twitter Ideas for a Small BusinessTwitter Ideas for a Small Business
Twitter Ideas for a Small Business
 
Social Networking As An Internet Marketing Tool
Social Networking As An Internet Marketing ToolSocial Networking As An Internet Marketing Tool
Social Networking As An Internet Marketing Tool
 

Recently uploaded

WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfPrecisely
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piececharlottematthew16
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionDilum Bandara
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 

Recently uploaded (20)

WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 

Humanizing Social Media Strategy For Business - Where is the Love?