The target audience for a horror film was informed by survey results showing that the primary audience is males aged 15-25. The survey also found that males had a stronger interest in horror films. While social class is less important, the target demographics are middle-class and working-class. Most survey respondents were students, so the main character could be a student to appeal to this key audience.

1. Audience profile.
Target Audience
The target audience has been heavily influence by the results of the horror
surveyas it gives the best info abut those who like horror and other info, because
of the genre of the film is a horror the original target audience is 15 – 30but due
to the the vast majority of survey results that I had received the audience was
changed so that it would better accommodate the audience that had replied to
the survey the target audience had been changed to 15 – 25 so that it was closer
to the results.
Gender
The target audience is also influenced by the survey results as a question was
asked on a survey ‘which gender do you think horror films apply to?’ the larger
percentage of the results were male, though male was our target gender to start
with the fact that the survey results agreed to this strengthened the choice that
we had made to make our target audience male.
Social class
Though the social class isn’t as big a factor as gender or age it is still useful for
targeting a more specific audience, there are two groups with smaller one within
them the first is ABC1 – the middle class and C2DE – the working class the
different letters in the class demographic they are defined as A – upper middle
class B – middle class C1 – lower middle class C2 – skilled working class D –
working class E – low grade workers, non-earners or prisoners, a movie can be
tailored to a social class by making that main character someone relatable to that
social class like having a main character as a bank manager who can relate to
ABC1 whereas a factory worker would tailor to C2DE.
Occupation
To tailor the main character to the audience knowing the target audience’s
occupation helps to further define the movie tot eh target audience, the majority
of the answers on the survey’s occupation question were student we can use this
to make the main character relatable to students or make him/her one in the
movie making similarities for them.