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  1. 1. ONLINE TV PROVIDER. UTUBE. THE HISTORY OF YOUTUBE Youtube is a video sharing website on which users can upload and share videos, and uses Adobe Flash Video technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals. Youtube has come a long way its first ever video was about a boy at the zoo it featured youtube co-founder Jawed Karim making a bad joke, since its launch, there have been cases of collective & individual power-shifting as a result of YouTube. This link will show the first video ever to be posted on youtube Unregistered users can watch the videos, while registered users are permitted to upload an unlimited number of videos.The site grew rapidly, and in July 2006 the company announced that more than 65,000 new videos were being uploaded every day, and that the site was receiving 100 million video views per day.According to data published by market research company comScore, YouTube is the dominant provider of online video in the United States, with a market share of around 43 percent and more than six billion videos viewed in January 2009. It is estimated that 20 hours of new videos are uploaded to the site every minute, and that around three quarters of the material comes from outside the United States. It is also estimated that in 2007 YouTube
  2. 2. consumed as much bandwidth as the entire Internet in 2000. In March 2008, YouTube's bandwidth costs were estimated at approximately US$1 million a day. Alexa ranks YouTube as the fourth most visited website on the Internet, behind Google, Yahoo! and Facebook. Before the launch of YouTube in 2005, there were few easy methods available for ordinary computer users who wanted to post videos online. With its simple interface, YouTube made it possible for anyone with an Internet connection to post a video that a worldwide audience could watch within a few minutes. The wide range of topics covered by YouTube has turned video sharing into one of the most important parts of Internet culture. POSITIVES. Youtube has changed the way people social and interact with each other, and most noticebly it has launched many peoples careers people have been discovered through Youtube some of the most famous people we know have been discovered from youtube, for example singers like " charice pempengco", Esmee Denters, not only singers have found true fame and careers from youtube makeup artist Lauren Luke her videos have been watched more than 31 million times A brief BBC interview with Luke for a local Tyneside news programme has been seen by more than 2.2 million people, becoming one of the most viewed BBC clips on YouTube worldwide. Later this year Nintendo is launching a new game for its DS console in which the main character is an avatar of Luke.In March a major New York cosmetics company will launch Luke's own global makeup line. "It is entirely possible," says the YouTube spokesman Ollie Rickman, "that she is the most viewed makeup artist in the world. These are just small examples of how popular youtube and these are just some of the ways the audience benefits because they can upload there own home made videos and they can also keep up with the latest music videos. Negatives Although youtube is one of the most popular websites in the media industry, it does have its negative sides people have the freedom to post up any video they like which could lead to people uploading videos that discriminate and the problem is youtube does not censure every single video online becuase there is to many of them. Also one thing to notice is a lot of musci videos are posted up on youtube and viewers can leave comments bad or good but its became a come trend that people have started, swearing and writting hatefull messeages to each other when someone does like agree with an artists music for example i am a Beyonce fan but i have noticed each time i go view one of her videos there is always people leaving comments that are negetative for example her new song with Lady Gaga " video phone" people dont like the fact that they have collaborated because both females musical styles are way to different its like fans of both artists spend there time on the internet hating each other just because someone stated an opion about Beyonce or Lady Gaga, they have lost the importance of it all when people go on youtube is so that they can enjoy watching their favourite video but instead people are busy starting cebor wars. The video so far since its release it has had " 357,526 views and half of these views are due to the fact people will be sending messeges back and forth to each other about how much they dont like the artist or how much they dislike the song and the rest will be watching the video just because they are true fans below is an example of a youtuber comment about the video/song/artists.
  3. 3. "You nasty girl, you nasty, you trashy You classless girl, you sleazy, you freaky N-A-S-T-Y ya nasty, F-R-E-A-K ya freaky" Girl where's your P-R-I-D-E, put some clothes on girl" THIS WAS A COMMENT LEFT BY A HATEFUL VIEWER ON YOUTUBE ABOUT THE SINGER BEYONCE They used her lyrics from a previous song "Nasty Girl" where she is singing about how women should not walk around with baberly any clothes on so this utuber took the lyrics for that song to portray " Beyonce as one of the women she was singing about in one of her old songs that she done when she was still in a girl group.
  4. 4. "this may have been the stupidest thing i have ever seen. ever. ive seen alot of stupid things. and you know what im a beyonce AND lady gaga fan but this sucks. song sucks. video sucks. what happened to these girls goen and prancen around in there underwear while moaning a song psshhh" Youtube has became sought of like a place where people can say things about other people because they know they can get away with it. YouTube has also faced criticism over the offensive content in some of its videos. Although YouTube's terms of service forbid the uploading of material likely to be considered inappropriate, YouTube does not check every video before it goes online. Controversial areas for videos have included Holocaust denial and the Hillsborough Disaster , in which 96 football fans from Liverpool were crushed to death in 1989, conspiracy theories and religion; despite all this youtube relys on its users to flag any inappropriate content. DEVELOPMENTS. Youtube has branched, for example so many people use software like frostwire, limewire, itunes etc but youtube have come up with there own downloading software its called "YouTube Downloader" is software that allows you to download videos from youTube, google Video, yahoo Video, and many others and convert them to other video formats.The program is easy to use, just specify the URL for the video you want to download and click the Ok button, it also allows you to convert downloaded videos for Ipod, Iphone, PSP, Cell Phone, Windows Media, XVid and MP3. youtube has developed in many ways and has changed the way people view the media, it has became another form of journalism people find out information about someone then they post it up, anytime someone wants to know about a certain story they can either visit certain blogs, twitter or just simply go on youtube. Youtube and viewers in there millions all over the world everyday so many people post up orginal videos of anything they want. They can post up video of themselves making jokes, reinvernting famous music videos for example 2009s sensation has became Beyonce's video/song "Single ladies" millions of people have made their own version of the videos dance routine, in just less than a year of its release it has had 8,397,793 views The song gained popularity for its catchy hook and theme of female empowerment, and it was ranked 1 on Rolling Stone magazine's list of the Best 100 Singles of 2008, The choreography-driven video achieved great success, prompting a legion of imitations became known for starting the first major dance craze of the millennium and of the Internet it has had a huge cultural impact and just like a first solo single " crazy in love" it has become two of her most famous videos ever. Below is just some clips showing how popular the dance is and how many people have imitated the famous dance.
  5. 5. Which just goes to show that youtube does have its positives because it not only allows ordinary people to be popular online, it also increases celebrities popularity aswell and the amount of viewers. How has YouTube changed YouTube has definitely changed since it first hit the web. Viewership is up 32% from last year, and while there are definitely some serious filmmakers and video bloggers using the site there is also a steady influx of people who are posting “shocker” videos that are designed just to get a lot of attention. After the story last week of several Flordia teens beating up another teen with the intention of gaining YouTube popularity one has to wonder whether the changes in YouTube are really for the better. Channel 4 puts shows on YouTube Broadcaster Channel 4 is to put entire programmes on YouTube free of charge.
  6. 6. Channel Five and Channel 4 has signed a deal with youtube, under the deal Channel 4 will make its 4OD catch-up service fully available on YouTube's UK. Under the three-year deal, each company will take a share of revenues from any advertising sold around the programmes on YouTube. Channel 4 was the first UK broadcaster to launch a video on demand service in late 2006, and was also the first to sell advertising around TV content online. Channel five has also signed a deal with YouTube to put many of its programmes on the Google-owned video sharing website. They will appear online shortly after transmission and can be viewed free of charge, with revenues from pre- and mid-roll advertising shared by Five and Google.It comes as YouTube attempts to raise the profile of its offering of full-length TV programmes, in the recently launched Shows area of its website. Five will sell all the advertising that runs in its programmes on YouTube. Typically, ads appear where breaks would have been during broadcast transmission, but only two at a time. These ads cost three to four times more than their broadcast equivalents, he said, reflecting their "much more engaged, lean-forward" nature, with users encouraged to click through from them. Five is also going to use YouTube to engage with fans of its shows in new ways, including offering UK residents the chance to audition via YouTube for a guest role on Neighbours. What you can find on utube. Youtube has allowed people to do anything they want, people can upload as much video clips as they like because it is all about the viewers and it does not cost a thing to do it either you can find all sorts of things on youtube. You can find different types of videos funny videos, movie clips, soap clips, drama clips, dance tutorials, make-up tutorials etc its just another way for viewers to communicate with each other and its also became an easy way to catch up on the lastest new around the world because it is guaranteed that within 24 hours of an event youtubers would have had the exclusive video on it. Below is just some examples of people who have managed to find success just from uploading videos on youtube and in turn made made them famous.
  7. 7. Lauren Luke became famous just from uploading make-up videos for the viewers each video had about 2,322,857 views, as she got dicovered for her artistic talent she was sponsered by make agencies and she was able to open up her own make-line " Lauren Luke" since then she has made many apperences on Tv she has been seen on Gmtv, The Paul O'lgrady show and the bbc news. below is some of the webistes that has been designed for make-up advertising purposes