3. CHAPTER IV
This chapter includes the presentation, analysis, and
interpretation of data gathered from the questionnaires
distributed to the field. The said data is presented in tabular
and chart form in accordance with the specific questions
posted on the statement of the problem. The qualified
respondents were teachers who take their graduate studies
at Osmeña Colleges.
10. MARITAL STATUS OF THE
RESPONDENTS
A large segment of these women – 59 million to be exact – are single.
Even with that staggering number, advertisers aren’t taking the time to
learn how to speak to them or, more importantly, listen to them. They
are as unique in their opinions, influences and buying habits as any
other consumer group, and want to be recognized for the economic
influence they yield, also in their educational status and most
specially to their future.
11. TABLE 4. HIGHEST LEVEL OF EDUCATION
OF THE RESPONDENTS
03.
LEVEL OF
EDUCATION
FREQUENCY PERCENTAGE RANK
College
Graduate
22 100% 1
College level 0 0
TOTAL 22 100%