Tips for designing engaging visual content - infographics, large poster design, A0 poster design. Delivered to Enterprise & Innovation Students DCU March 2017

3. READ
THE
BRIEF
MAKE
NOTES
1.
2.
3.3.3.
points to make ...

4. TASKED WITH:
Conceptualise and develop the structure for a
gamified experience for delivering a key business topic
Display this conceptualisation as an online pitch
Carry out market research and gain market insight
Recommendations about future development of their game idea
Summary of their project journey and conclusions
by means of a research poster (A0)

5. • How did you choose your game element/why?
• Who was your target market?
• How did you attract your target market?
• How successful was your campaign?
• Recommendations/conclusions
NEW VENTURE JOURNEY:
from ideation to next step recommendations
Poster should contain the following:

6. FORMAT
- Paper choice
- Landscape / Portrait
- Size - A4, A3, A2, A1, A0
CHOICES:
A0
Portrait
A1
Landscape
A2
A3
A4
A5

7. • Landscape or portrait?
• Paper type?
• Mounted?
• Special inks or finishes?

9. Who is the audience?
Informed or uniformed? Familiar or unfamiliar?
Young or old? Industry or public?
Consider the language you use and how you
tell the story of your concept
Avoid complicated language that might
lose your viewers interest

20. HIERARCHY: Titles, subheadings, captions, labels body text
source and acknowledgements
Vary the size
Assign each category a level of importance and assign
each a style of text size, color, spacing, etc.
Stay consistent
Keep the separations in hierarchy obvious
A poster is viewed close up and from far away so the title and
subheadings and design should stand out from a distance

21. Avoid paragraphs where possible and use bullet points
for concise points and to minimize use of text
Title and subheadings should be clear from 5 feet away
Use space between your lines of text to aid in legability
Text should be as concise as possible
Aim to be eye-catching

22. F O N T
C O M B I N A T I O N S
Too many fonts used can be
distracting for the viewer.
Stick to 2-3 fonts for your designs
Be consistent where you use each
Avoid illegible fancy fonts

27. • Bubble charts
• Scatter Plot charts
• Bar charts
• line charts
• Timeline charts
• Pictograms
• Area chart
• Pie chart
• Complex charts - A V O I D

28. Graphs and charts should have a title
Labeled x and y axes
Keep colour and type choice consistent in graphs

33. Usually you begin at the upper left and move your eyes
from left to right and from up to down
There is a lot of information to put in one space
Use arrows, letter and numbers to guide the viewer
throught the flow of the content.
Left to Right, Top to Bottom, Radial - clockwise

44. READ
THE
BRIEF
MAKE
NOTES
1.
2.
3.3.3.
points to make ...

45. GOOD LUCK WITH
ALL OF YOUR DESIGNS
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THANK YOU FOR YOUR TIME
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