Andi Real provides tips for designing good business cards in the agricultural communication industry.

1. BUSINESS CARD DESIGN By Andi Real

2. THE BASICS
Your business card defines who YOU are
You want your card to stand out
Make your card worth keeping
Standard Size: 2x3.5”
Three things to consider in design
 Fonts
 Color
 Spacing

3. FONTS
Don’t use two similar fonts

4. FONTS
Use Complimentary fonts

5. FONTS
Don’t use more than three fonts on one card.

6. FONTS
Make sure your fonts are readable!

8. SPACING
White space is your friend!

9. SPACING
You want enough space between your lines so it’s easy to read

10. COLOR
Complimentary
Triad
Analogous
Split-Complement

11. COLOR
Colors evoke emotion

12. TIPS
Proofread your card before getting it printed
If your information changes, get new cards as soon as possible
Use high quality cardstock
Look up ideas on Pinterest (there’s hundreds of examples!)
Many print shops will do custom business cards

13. NOW LETS PRACTICE! Critiquing Real Business Cards