BYOD – Bring your own device

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Stephan Haux, Director Product Management at Netbiscuits, explains why Enterprise Software Vendors struggle with Mobile. The presentation was used at Ciklum Seminar "Innovative Mobile Solutions and Successful Case Studies From the Nearshore" that took place in Munich, on March 22, 2012

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BYOD – Bring your own device

  1. 1. BYOD – Bring your own device Why Enterprise Software Vendors struggle with Mobile Stephan Haux Director Product Management NetbiscuitsMarch 30, 2012 © Netbiscuits GmbH 2012 1
  2. 2. Who is Netbiscuits?Community of over 15,000 ME Awards 2011, won for the second time since 2009 Best Mobile Web Publishing Platform 9.6 developers120 Gartner 2011 MCAP Magic Quadrant ranks Netbiscuits billion Visionary with highest ability to executemillion Videos delivered/month Pages & content items delivered/month Frost & Sullivan European Best Practice Awards 2011 Best Mobile Apps Deployment Platform27,000Sites & apps live and Doubled in the last 12 monthsgrowing by 500/month CBS.com mobile site built on Netbiscuits Platform wins Meffys & Eppy Awards Best Mobile Site8,000+Device profiles in our database 8 4 Global Mobile Awards at Mobile World Congress 2012 offices on Shortlisted Best Cloud-Based Technology continents March 30, 2012 © Netbiscuits GmbH 2012 2
  3. 3. BiscuitML VisualizationBiscuits are optimized, element by element, for each mobile browser XML Biscuits Rendered mobile site Header Navigation RSS Tabbed Container Teaser Widget Map / POI Scripting Slideshow TagCloud Footer
  4. 4. What do we do? - biscuitML HMTL Output (Delivered to device) <div class=" slider nbslideshow " id="nb-joif2detable" style="position: relative; "> <table style=" border-spacing: 0px; margin-left: auto; margin-right: auto;"> Biscuit ML <tr id="nb-joif2detr0"> <GALLERY id="nb-joif2de"> <td id="nb-joif2deitem1"> <headline/> <span class="" style="display:block;"> </span> <table style="margin:auto; width:auto !important; border-spacing:0px;"> <items> <tr><td style="vertical-align:top"> <item> <div class=" nbsliderimg "> <img src="pics/redbox.png"/> <img src="img/ic?width=216&height=240&fsize= </item> 999000&format=jpg&url=pics%2Fredbox.png" alt="" id="nb-joif2deitem1img"> <item> </div></td></tr></table> <span class="" style="display:block;"></span><a></a></td> <img src="pics/yellowbox.png"/> </item> <td id="nb-joif2deitem2"> <item> <span class="" style="display:block;"></span> <img src="pics/greenbox.png"/> <table style="margin:auto; width:auto !important; border-spacing:0px;"> </item> <tr><td style="vertical-align:top"> <div class=" nbsliderimg "> <item> <img src="img/ic?width=216&height=240&fsize= <img src="pics/purplebox.png"/> 999000&format=jpg&url=pics%2Fyellowbox.png" alt="" id="nb-joif2deitem2img"> </item> </div></td></tr></table> </items> <span class="" style="display:block;"></span><a></a></td> <view position="top"/> <td id="nb-joif2deitem3"> <settings> <span class="" style="display:block;"> </span> <slider> … <arrows/> <slideshow/> <indicator/> </slider> Plus other mark-up languages including </settings> WML, cHTML (iMode), HDML, XHTML </GALLERY> March 30, 2012 © Netbiscuits GmbH 2012 4
  5. 5. World Class Client RosterNetbiscuits is becoming the standard for mobile web development…
  6. 6. Global Delivery and ServicesNetbiscuits’ infrastructure serves 1000+ premium brands across the globe London England Full Services New York, NY SAS70-II Hosting Facility San Francisco, CA Reston, VA Kaiserslautern, Germany Full Services Full Services Global HQ Chicago, IL NOCC Los Angeles, CA Full Services SAS70-II Hosting Full Services Singapore Full Services Cloud Platform Platform Services Platform- as-a-Service Consulting Sydney, Australia Device Intelligence Development Services Full Services Content Optimization and Delivery 24/7 Global Customer Care Globally Redundancy Training Services Mobile Acceleration Sales & Account Management PCI Compliance 5
  7. 7. Global Partner Network Business Partners Solution Partners Platform Partners Selling for us Implementing for Integrating with us customers March 30, 2012 © Netbiscuits GmbH 2012 7
  8. 8. Thank You – Ciklum: NB Core Development © Netbiscuits 3/30/20 Slide 8 GmbH 2012 12
  9. 9. Tactile: Launch Partner BMWLive at Your BMW Dealer in GermanySaturday 24th March March 30, 2012 © Netbiscuits GmbH 2012 9
  10. 10. Thank You – Ciklum: Philips Globally March 30, 2012 © Netbiscuits GmbH 2012 10
  11. 11. BYOD – Not so new concept March 30, 2012 © Netbiscuits GmbH 2012 11
  12. 12. March 30, 2012 © Netbiscuits GmbH 2012 12
  13. 13. BYOD - Demographics today Management IT professionals Technical Staff – in particular Engineers Everyday work heavily supported by IT (E-Mail, Office Tools, Internet, ERP, CRM, CAD …) Tech/ IT Savvy Younger than average Workforce March 30, 2012 © Netbiscuits GmbH 2012 13
  14. 14. BYOD – Untapped potential Little to no-IT supported work Possible Examples Delivery Service (customer or plant) Blue Print Characteristics Large numbers of users Below Average Business Benefits Strong interaction between Physical & Digital parts Business Rational (compared to Company only) Lower Investments as device costs lower March 30, 2012 © Netbiscuits GmbH 2012 14
  15. 15. Comparing Enterprise & ConsumerMarch 30, 2012 © Netbiscuits GmbH 2012 15
  16. 16. March 30, 2012 © Netbiscuits GmbH 2012 16
  17. 17. March 30, 2012 © Netbiscuits GmbH 2012 17
  18. 18. Its all About Width & Height In the beginning it …then came more …and old players was simple… strong players bring even more! Smartphone Screen Size 1 X X X Smartphone Screen Size 2 X X Smartphone Screen Size 3 X Tablet Screen Size 1 X X X Tablet Screen Size 2 X X Tablet Screen Size 3 X X Tablet Screen Size 4 X PC X IPTV ? ? ? March 30, 2012 © Netbiscuits GmbH 2012 18
  19. 19. Designing for Multiple Screens March 30, 2012 © Netbiscuits GmbH 2012 19
  20. 20. HTML5 –Everything Except Green is a Problem! March 30, 2012 © Netbiscuits GmbH 2012 20
  21. 21. Problems 1 & 2 Create Problem No.3 The technology spaghetti Screens Content Types Different Code Features & Functions Business Logic Maintenance & Support March 30, 2012 © Netbiscuits GmbH 2012 21
  22. 22. Chekov’s Console – The Parallel Experience March 30, 2012 © Netbiscuits GmbH 2012 22
  23. 23. My Advice – Your Opportunity? Start consider Mobile as Tool beyond Communication Take the learning on Mobile from your MarCom team If they do not have a mobile optimized Website: Build one BYOD/ Mobile Web Apps carry potential for Competitive Advantage (if moved fast) Mobile Enterprise Web Apps are like Mobile Web Sites Be Careful with Native AppsIf you start now: Select a proven Platform Select or Become a mobile savvy Implementation Partner March 30, 2012 © Netbiscuits GmbH 2012 23
  24. 24. Thank You Stephan Haux Director Product Management s.haux@netbiscuits.com Twitter: sthaux See Tactile in Action Netbiscuits http://m.netbiscuits.com March 30, 2012 © Netbiscuits GmbH 2012 24

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