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Advertising Strategy to Boost Zenfone 5 Sales

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Christofer Felix
Christofer Felix

Part 3 of 8 in Account Planning & Management Series Made by Christofer Felix et al. for Account Planning & Management assignment. Multimedia Nusantara University. ©2018

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ADVERTISING | STRATEGY prepared by Christofer Felix
KEY|FACT People buy Zenfone 5 to get both up to date features and elegant appereance in affordable price
MARKETING|PROBLEM Zenfone 5 is not yet massively disributed to Indonesian offline & online retails Announced Price Rp 4.299.000 Current Price Rp 4.499.000
COMMUNICATION|OBJECTIVECOMMUNICATION|OBJECTIVE “Increasing Purchase Intention to 75% until Q4 of 2019”
MANDATORIES corporate brand tagline brand series
Thank You Account Planning & Management, 2018

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Advertising Strategy to Boost Zenfone 5 Sales