2. WHAT
• Product type-a mobile phone by google that has many exciting ad
new features such as 13 mp camera,5.0 android,battery-3220
mah,browser-html 5
• SPECIFICATIONS
NET
WOR
K
Techno
logy GSM / CDMA / HSPA / LTE
LAUNC
H
Annou
nced
2014, October
Status Available. Released 2014, November
BODY Dimens
ions
159.3 x 83 x 10.1 mm (6.27 x 3.27 x 0.40 in)
Weight 184 g (6.49 oz)
SIM Nano-SIM
- Water resistant
DISPL
AY
Type
AMOLED capacitive touchscreen, 16M colors
Size 5.96 inches (~74.1% screen-to-body ratio)
Resolution
1440 x 2560 pixels (~493 ppi pixel density)
Multitouch
Yes
Protection
Corning Gorilla Glass 3
3. PLATFORM TO CHOOSE
• Another important and foremost decision regarding the launching of
product is to decide which platform to be chosen for attracting
traffic.Different business uses different platforms according to their
profession.The platforms used by business are
facebook,linkedin,twitter,you tube.
For Promoting nexus 6 we like to use platforms such as facebook and you tube,blog because on
facebook we can make page on nexus 6 to get more and more views on our page.Moreover we will
promote our business via you tube by posting vidios on our channel related to nexus.So that more
and more people see vidios nad can attach blog to the website
4. Why Platform choosen
We have choosen platforms such as facebook,you tube and blog because
they are the wonderful platforms to promote our business as in
facebook,nexus 6 pages can be made to generate more and more followers
for our business to generate lead returns
We have not choosen twitter and linkedin platforms as we are selling
mobiles not working on some professional core of work .Moreover linkedin
is for professionals not for promoting business of mobile phones,in twiiter
we can only make tweets not needed in case of mobile phones promotion
5. SEASON FOR PRODUCT
• For nexus 6 mobiles the season means the product or features that
are trending ie when to buy the nexus 6 google mobile phone.THE
PARTICULAR SEASON CAN BE bought during any season such as
diwali,holi or any other festival when is at discount and with hot
deals and offers.
WE CAN ADVERTISE THE NEXUS 6 MOBILE BY PUTTING 4
POSTS IN ONE DAY
AS IT IS A MOBILE
COMPANY WE
CAN POST ONLY 4
TO 5 ADDS IN A
DAY TO
GENERATE
TRAFFIC
6. WHOM TO TARGET
Ages
18-29
92%
30-49 88%
50-64 74%
65+ 42%
AGE
GROUP
Men 78%
Women 75%
POPULATI
ON TO
TARGET
INCOME
GROUUP
Less than
$30,000
64%
$30,000-
$49,999
74%
$50,000-
$74,999
83%
7. GEOGRAPHICAL LOCATION
GEOGRAPHIC
AL LOCATION
IN CITIES
INDIA
AUSTRAILIA
BELGIUM
CANADA
FRANCE
GERMANY
JAPAN
SPAIN
CANADA
DEVICES
RUN ON ANDROID 6 AS WELL AS ANDROID 5
MOREOVER COMPATABLE WITH DEVICES AS
LAPTOP,I PHONES,SMARTPHONES