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Wayfinding design that supports cognitive diversity - Open Inclusion 240402019


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A presentation from Open Inclusion on designing wayfinding for people with hidden impairments from the April session of the Sign Design Society in London. Our presentation focussed most heavily on considerations and a methodology to design effectively for neuro-diverse users.

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Wayfinding design that supports cognitive diversity - Open Inclusion 240402019

  1. 1. For the Sign Design Society April 2019 Open Inclusion Christine Hemphill Designing signs that support cognitive diversity
  2. 2. open.inclusion open.insights open.access open.minds open.ability open.value We provide: • Usability testing and insight • Market research • Inclusion-led innovation • Universal design solutions • Workplace inclusion Open Inclusion is an accessibility, research and innovation consultancy. Designing better experiences
  3. 3. Who am I? Christine Hemphill Managing Director, Open Inclusion Customer experience, design for all Research and user insight from the edges in Exclusion buster Inclusion-led innovation
  4. 4. But not very easy to see. Invisible disability is a thing. Quite a big thing.
  5. 5. “Disabled” “Impaired” Situationally / temporarily impaired In the UK 1 in 5 have a stated disability, 1 in 3 have a significant impairment at any point in time and 100% of us have access needs from time to time We all have varying physical and cognitive abilities
  6. 6. What you see isn’t what you get Of people with a disability, only 1 in 3 are visible
  7. 7. 10% of £23.50 To do 1/ ? Walk for MS Words Co-ordination Speech What you see isn’t what you get Of people with a disability, only 1 in 3 are visible
  8. 8. What are you thinking?
  9. 9. Mental and physical health MoodEducation and learned skills Genetics Environment - past and present How and what you think is influenced by…
  10. 10. Which means we are all wired slightly or significantly differently
  11. 11. Desigual campaign Sept 18 “DIFFERENCE IS WHAT WE ALL HAVE IN COMMON” We are all different. Some differences are visible, most are hidden, many are variable
  12. 12. Feeling more resilient Over Time Feeling more vulnerable Humans are not static sets of capabilities, needs and preferences. We all fluctuate in and around our personal “normal”
  13. 13. S q e ll 11 25+ … ! • Memory • Learning • Understanding • Attention and focus • Social interactions • Reading or numeracy skills • Content filtering • Mental health • Confidence • Language and speech Neuro diversity represents many differing needs
  14. 14. Dementia such as Alzheimer’s Down’s Syndrome, FragileX Aphasia, intellectual disabilities ADHD, CDD Autism spectrum, anxiety Dyslexia, dyscalculia Autism spectrum Mood disorders, PTSD, psychosis Anxiety, depression, eating disorders Tourette’s, aphasia, apraxia • Memory • Learning • Understanding • Attention and focus • Social interactions • Reading or numeracy skills • Filtering • Mental health • Confidence • Language and speech A designer needs to understand needs not labels These differences have a broad range of causes and names
  15. 15. Model credit to Jamie + Lion Actioning Planning Doing Processing Recall Filtering Deciding Receiving Perception Comprehension ST/LT memory A cognitive model – three major differing functions
  16. 16. “ You have to ‘locate’ yourself, you have to ‘locate’ objects, you have to make inferences, you have to make connections, you have to find ‘a road’ from A to B… all of those are metaphors but the underlying structure is quite similar; you have to make decisions, you have to memorise something, you have to bring to bear some kind of expertise.” Psychologist Christoph Hölscher, Chair of Cognitive Science ETH, Zurich, Switzerland Wayfinding is cognitively complex
  17. 17. 5. Build • Staged / agile • Measure • Learn 4. Test • Journey based • Functional • Range of users • Extreme users 3. Prototype • Low fidelity • High fidelity • Modular • Co-create • Testable 2. Design • Create guidelines • User centred • Accessibility, usability, delight • Get creative • Co-design 1. Ask and learn • A broad range of target users • Extreme users • Contextual • Create personas or other design tools 1. Ask and learn 2. Design 3. Prototype 4. Test 5. Build So how do you design for cognitive diversity?
  18. 18. Empathy exercises are limited for any needs
  19. 19. • get drunk • operate in a different language • get very stressed • &/or really tired or potentially rather unethical • VR A day with dementia • Autism VR But really very limited when it comes to cognitive diversity,
  20. 20. • Description of design elements • Walkthroughs • Paper / cardboard designs • Design overlayed on images of place • Virtual Reality • Augmented Reality • Prototype physical demonstrations • Pilot areas • Live environment Test your designs prototyping from rough to ready
  21. 21. Variation in cognitive approach • Learning • Memory • Social interaction / attention • Mental health / anxiety Variation in use • Behaviours • Needs and preferences • Motivations • Attitudes • Demographics SWIM = Someone Who Isn’t Me SWIM to success
  22. 22. When we design for disability first, we often stumble upon solutions that are not only inclusive, but also are often better than when we design for the norm. Let people with disabilities help you look sideways, and in the process, solve some of the greatest problems. Elise Roy US Attorney and inclusive design advocate “
  23. 23. • Good wayfinding may be a bit like making good porridge. • Apologies to those who are not fans of analogies or the story of the three little bears. • The “Goldilocks” point is enough (size, clarity, position, format) for most people to perceive and understand, but not too much to overwhelm or confuse A little much signage
  24. 24. • Consider the “visual noise” of the environment • Just like good web design or print design, the blank space is as important as the elements to create visual hierarchy • Contextual visual noise is important to consider – Varying numbers of people, traffic or other visual distractions A little too much visual noise
  25. 25. Not quite enough!
  26. 26. Wayfinding can sometimes be helpful, even in the home Signs for people with memory loss
  27. 27. For better or worse, the people who design the touchpoints of society determine who can participate and who’s left out. Often unwittingly”. Kat Holmes Ex. Microsoft Inclusive Design Current Director of User Experience Google “
  28. 28. A future thought to leave you with. Ready for immersive design. Designing signs in virtual space - VR
  29. 29. Or, designing physical signage that connect to digital overlays How AR allows information to be adapted to personal needs
  30. 30. Copenhagen Airport Their new 360-degree wayfinding app
  31. 31. Treat design as the challenge
  32. 32. And we can all enjoy the experience … however we most prefer
  33. 33. @openforaccess better experiences for all Thanks for your time! 07478 335028