This quick presentation was created by me when speaking to a group of international students (studying Business Level 6 in New Zealand). My mission was to encourage them in learning new marketing trends and strategies, as well as inspiring them to think out of the box when writing their marketing plan (final assignment). I hope some find it to be helpful!
3. Early Marketing was easy?
• Less competitors
• Difficulties in distribution and logistics
• Less rules and regulations
• Fewer decision makers
• Less communication channels
Logo here
6. You must know
• Traditional Marketing is Broken
• New Buzzword: Empathy
• Raw Life Streaming
• Speaking Emoji
• Pop Culture
• Category Collision
• Content Is King
• Everyone is an Influencer
7. Cirque du Soleil
R e c r e a t i n g e x p e r i e n c e o f c i r c u s ,
c r e a t i n g a n e w n i c h e i n a n o l d a n d
s a t u r a t e d e n v i r o n m e n t
8. Netflix
R e c r e a t i n g e x p e r i e n c e o f m o v i e s ,
c r e a t i n g a n e w n i c h e i n a t r a d i t i o n a l
a n d y e t s u c c e s s f u l e n v i r o n m e n t
9. Uber, Airbnb,
TripAdvisor, etc
A l l a b o u t s h a r i n g
T h e y a l l h a v e i n c o m m o n a n U n i q u e
V a l u e P r o p o s i t i o n
14. 89%
of consumers use search
engines when making a
purchase decision
Content marketing generates
3x
as many leads as traditional
marketing, but costs
62%
less
15. 89%
of consumers use search
engines when making a
purchase decision
Content marketing generates
3x
as many leads as traditional
marketing, but costs
62%
less
Companies that invest in lead
nurturing generate
50%
more sales-ready leads at a
33%
lower cost
16. 89%
of consumers use search
engines when making a
purchase decision
Content marketing generates
3x
as many leads as traditional
marketing, but costs
62%
less
Companies that invest in lead
nurturing generate
50%
more sales-ready leads at a
33%
lower cost
88%
of consumers have read
reviews to determine the
quality of a local business
17. 89%
of consumers use search
engines when making a
purchase decision
Content marketing generates
3x
as many leads as traditional
marketing, but costs
62%
less
Companies that invest in lead
nurturing generate
50%
more sales-ready leads at a
33%
lower cost
88%
of consumers have read
reviews to determine the
quality of a local business
Outbound leads cost
49%
more than inbound leads
18. How to recycle the old school
Marketing
• Print Newsletters > Email Newsletters
• Trade-Show Banners > Social Media Images
• Banner Ads > Blog Calls-to-Action
• Whitepapers > E-books
• Research Reports > Infographics
• Brochures > Website Pages
• Direct Mail > Email Marketing
• Radio Ad Copy > Tweets
23. PERTINENT LITERATURE
- B l u e O c e a n ( W . C h a n K i m a n d R e n é e M a u b o r g n e , 2 0 1 5 )
- M a r k e t i n g 4 . 0 ( P h i l i p K o t l e r , 2 0 1 7 )
- W r i t i n g f o r t h e W e b ( C r a w f o r d K i l i a n , 2 0 1 5 )
- B u i l d i n g a S t o r y B r a n d ( D o n a l d M i l l e r , 2 0 1 7 )
- T h e N e w R u l e s o f M a r k e t i n g a n d P R ( D a v i d M e e r m a n S c o t t , 2 0 1 7 )
- D o n ’ t M a k e M e T h i n k R e v i s i t e d ( S t e v e K r u g , 2 0 1 4 )
- E v e r y b o d y W r i t e s ( A n n H a n d l e y , 2 0 1 4 )
- D i g i t a l M a r k e t i n g f o r D u m m i e s ( R y a n D e i s s a n d R u s s H e n n e s b e r r y , 2 0 1 7 )