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Doing business in Brazil - The higher education sector

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A webinar developed together with Biassa about the higher education sector in Brazil and opportunities for foreigner universities.

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Doing business in Brazil - The higher education sector

  1. 1. CO-VIVA :: CO-CREATING INNOVATIVE SOLUTIONS DOING BUSINESS IN BRAZIL THE HIGHER EDUCATION SECTOR www.co-viva.com
  2. 2. A G E N D A • W H AT I S C O - V I VA • O V E R V I E W O F U N I V E R S I T I E S I N B R A Z I L ( P U B L I C V S P R I VAT E ) • T H E P R O F I L E O F B R A Z I L I A N S T U D E N T S • T H E E N D O F S C I E N C E S W I T H O U T B O R D E R S • T H E O P P O RT U N I T I E S F O R D A N I S H U N I V E R S I T I E S I N B R A Z I L • D U T C H C A S E • C O N C L U S I O N S • Q U E S T I O N S www.co-viva.com
  3. 3. A G E N D A • W H AT I S C O - V I VA • O V E R V I E W O F U N I V E R S I T I E S I N B R A Z I L ( P U B L I C V S P R I VAT E ) • T H E P R O F I L E O F B R A Z I L I A N S T U D E N T S • T H E E N D O F S C I E N C E S W I T H O U T B O R D E R S • T H E O P P O RT U N I T I E S F O R D A N I S H U N I V E R S I T I E S I N B R A Z I L • D U T C H C A S E • C O N C L U S I O N S • Q U E S T I O N S www.co-viva.com
  4. 4. O U R S E R V I C E S C O - V I VA H A S E X P E RT I S E I N I N N O VAT I V E C O N S U LT I N G F O R T H E A C A D E M I C I N D U S T RY A N D H A S A L R E A D Y D E S I G N E D S P E C I F I C S E R V I C E S F O R U N I V E R S I T I E S Innovation Consultancy Market Research www.co-viva.com
  5. 5. A G E N D A • W H AT I S C O - V I VA • O V E R V I E W O F U N I V E R S I T I E S I N B R A Z I L ( P U B L I C V S P R I VAT E ) • T H E P R O F I L E O F B R A Z I L I A N S T U D E N T S • T H E E N D O F S C I E N C E S W I T H O U T B O R D E R S • T H E O P P O RT U N I T I E S F O R D A N I S H U N I V E R S I T I E S I N B R A Z I L • D U T C H C A S E • C O N C L U S I O N S • Q U E S T I O N S www.co-viva.com
  6. 6. Private 77% Public 23% www.co-viva.com 77% of all students go to private universities. Just 23% go to public (not paid) universities. Since 1980 the number of students attending to private universities is growing. In Brazil there are more private universities (around 80%) than public ones (around 20%). Therefore, pay for higher education in Brazil is an expected situation. Source: Pnad (2009) B R A Z I L I N N U M B E R S
  7. 7. This graph shows where are the rich people in Brazil: mostly in São Paulo (black area) and Minas Gerais, Rio de Janeiro, Paraná and Rio Grande do Sul (dark blue areas). www.co-viva.com W H E R E D O E S L I V E T H E B R A Z I L I A N S W H O C A N A F F O R D S T U D Y I N G A B R O A D ? B R A Z I L I N N U M B E R S
  8. 8. }Our target: 5% of Brazil, it means still around 10 million people ! Maybe merit based scholarships to target this group? www.co-viva.com J U S T 5 % O F B R A Z I L I A N S E A R N M O R E T H A N T H E C O S T S O F S T U D Y I N G A B R O A D B R A Z I L I N N U M B E R S
  9. 9. A G E N D A • W H AT I S C O - V I VA • O V E R V I E W O F U N I V E R S I T I E S I N B R A Z I L ( P U B L I C V S P R I VAT E ) • T H E P R O F I L E O F B R A Z I L I A N S T U D E N T S • T H E E N D O F S C I E N C E S W I T H O U T B O R D E R S • T H E O P P O RT U N I T I E S F O R D A N I S H U N I V E R S I T I E S I N B R A Z I L • D U T C H C A S E • C O N C L U S I O N S • Q U E S T I O N S www.co-viva.com
  10. 10. A B O U T B R A Z I L I A N S S T U D E N T S : (DATA FROM 2014) www.co-viva.com They are concerned about costs, security, and their careers. Source: Nuffic / 2014 / Measuring the brand awareness of Dutch Higher Education abroad
  11. 11. www.co-viva.com Secondary Tertiary Data Articles Researches Social Media Blogs 50 people 5 groups High School Students Parents Educators Brazilians that studied abroad Brazilians that did not study abroad 5 cities SP, RJ, POA, Recife & Manaus 1000 people 3 groups High School Students Parents Educators 5 cities SP, RJ, POA, Recife & Manaus T H E R E S E A R C H D O N E I N 2 0 1 5 Netnography Desk Research Qualitative Research Quantitative Research
  12. 12. “CREATIVE: With creative methodologies, such as with music, discussions, in order to change my opinion, and open up to different perspectives." 0 13 25 38 50 “CHALLENGEABLE, RELEVANT AND FRIENDLY: The one that provides good interaction with teachers. They must take you out of your comfort zone. They could share helpful information that have benefits at daily life." “HANDS ON: Putting in practice the knowledge gained, since the beginning of the course”." “INSPIRING: You really have to want to learn. Depends more than your motivation." H O W I S T H E U N I V E R S I T Y O F Y O U R D R E A M S ? HS STUDENT www.co-viva.com
  13. 13. “THE NEW THING I LEARNED: I learned a different thing in a such different way. “That was a totally different experience." 0 10 20 30 40 “THE NEW PEOPLE I MET: The new people that I met. Friends with same topics of interest. I had fun." “HOW MUCH I GREW: I got over me. I tried and I got it. I grow up as person and professional. " “I LIVED A DIFFERENT CULTURE: I learned a different culture." “HOW MUCH HELP I GOT: I received a lot of attention from the teacher. She/he was concerned if I was really understanding." LET’S IMAGINE A SITUATION: YOU RETURN TO BRAZIL AFTER ACCOMPLISHING A BACHELORS DEGREE ABROAD. WHAT WOULD YOU WISH TO TELL YOUR BEST FRIEND ABOUT WHAT MADE YOUR EXPERIENCE SO ESPECIAL? www.co-viva.com HS STUDENT
  14. 14. www.co-viva.com UNIVERSITIES AS A BRIDGE: FROM WHO YOU ARE NOW, AND WHO DO YOU WANT TO BECOME, IN THE CONTEMPORARY WORLD. T H E R O L E O F A N U N I V E R S I T Y
  15. 15. A G E N D A • W H AT I S C O - V I VA • O V E R V I E W O F U N I V E R S I T I E S I N B R A Z I L ( P U B L I C V S P R I VAT E ) • T H E P R O F I L E O F B R A Z I L I A N S T U D E N T S • T H E E N D O F S C I E N C E S W I T H O U T B O R D E R S • T H E O P P O RT U N I T I E S F O R D A N I S H U N I V E R S I T I E S I N B R A Z I L • D U T C H C A S E • C O N C L U S I O N S • Q U E S T I O N S www.co-viva.com
  16. 16. N E W S 1. T H E S W B P R O G R A M M E I S O N H O L D A N D T H E B R A Z I L I A N G O V E R N M E N T W I L L N O T O P E N N E W A P P L I C AT I O N S 2. T H E S W B G A V E G R E A T E X P O S U R E T O E U R O P E A N U N I V E R S I T I E S I N S P I R I N G M O R E B R A Z I L I A N S T O C H O O S E T H E O L D C O N T I N E N T T O S T U D Y 3. T H I S I S A G O O D O P P O RT U N I T Y F O R D A N I S H U N I V E R S I T I E S T O F O C U S O N B R A Z I L A N D I N C R E A S E I T S E F F O RT S I N T H E B R A Z I L I A N M A R K E T T O R E C R U I T M O R E S T U D E N T S www.co-viva.com
  17. 17. A G E N D A • W H AT I S C O - V I VA • O V E R V I E W O F U N I V E R S I T I E S I N B R A Z I L ( P U B L I C V S P R I VAT E ) • T H E P R O F I L E O F B R A Z I L I A N S T U D E N T S • T H E E N D O F S C I E N C E S W I T H O U T B O R D E R S • T H E O P P O RT U N I T I E S F O R D A N I S H U N I V E R S I T I E S I N B R A Z I L • D U T C H C A S E • C O N C L U S I O N S • Q U E S T I O N S www.co-viva.com
  18. 18. S T I L L A B O U T T H E R E S E A R C H D O N E … W E B E L I E V E T H AT T H E P R O F I L E O F T H E D A N I S H U N I V E R S I T I E S M AT C H T H E E X P E C TAT I O N S A N D D E S I R E O F B R A Z I L I A N S T U D E N T S , PA R E N T S A N D E D U C AT O R S . " Y O U W I L L A L S O B E S T U D Y I N G I N A S A F E , F R I E N D LY A N D I N N O VAT I O N - D R I V E N E N V I R O N M E N T. ” - S I T E S T U D Y I N D E N M A R K W H AT PA R E N T S , S T U D E N T S A N D E D U C AT O R S L O O K I N G F O R : • S A F E T Y: D E N M A R K I S A S A F E C O U N T RY • T U T O R S : N E E D F O R S T U D E N T S U P P O RT S E R V I C E S • D Y N A M I C I N T E R N S H I P P O S S I B I L I T I E S / PA RT N E R S H I P W I T H T H E D A N I S H I N D U S T RY: G O O D S E L L I N G P O I N T ! • R I G I D T E A C H I N G M E T H O D O L O G I E S I N B R L V S I N N O VAT I V E M E T H O D O L O G I E S I N E U R O P E • E X T R A - C U R R I C U L A R A C T I V I T I E S , I . E . : F I E L D T R I P S , C O M PA N Y V I S I T S , C H A L L E N G E F R O M T H E I N D U S T RY, E T C • M U LT I - D I S C I P L I N A RY A P P R O A C H • PAY M E N T I N I N S TA L M E N T S • D I P L O M A ' S R E C O G N I T I O N I N B R A Z I L www.co-viva.com
  19. 19. A G E N D A • W H AT I S C O - V I VA • O V E R V I E W O F U N I V E R S I T I E S I N B R A Z I L ( P U B L I C V S P R I VAT E ) • T H E P R O F I L E O F B R A Z I L I A N S T U D E N T S • T H E E N D O F S C I E N C E S W I T H O U T B O R D E R S • T H E O P P O RT U N I T I E S F O R D A N I S H U N I V E R S I T I E S I N B R A Z I L • D U T C H C A S E • C O N C L U S I O N S • Q U E S T I O N S www.co-viva.com
  20. 20. Innovative Research www.co-viva.com D U T C H C A S E Unique Promotion This co-evolutionist methodology unveils the best of people and organisations. Using the positive psychology a investigation is done to search for positive possibilities, that were unknown and unexplored in organisations and communities. Instead of asking "what is wrong" we ask "what could be". Road Shows VS Taylor Made Events: Relating to the community: A way of bringing value to Brazilian community: create customised events inside schools and universities to talk about the future that we want to our community and how studies and careers can help it to happen.
  21. 21. A G E N D A • W H AT I S C O - V I VA • O V E R V I E W O F U N I V E R S I T I E S I N B R A Z I L ( P U B L I C V S P R I VAT E ) • T H E P R O F I L E O F B R A Z I L I A N S T U D E N T S • T H E E N D O F S C I E N C E S W I T H O U T B O R D E R S • T H E O P P O RT U N I T I E S F O R D A N I S H U N I V E R S I T I E S I N B R A Z I L • D U T C H C A S E • C O N C L U S I O N S • Q U E S T I O N S www.co-viva.com
  22. 22. C O N C L U S I O N S • PAY F O R H I G H E R E D U C AT I O N I N B R A Z I L I S A N E X P E C T E D S I T U AT I O N ; • F O R B R A Z I L I A N S U N I V E R S I T Y I S A B R I D G E ; • S W B : G R E AT M A R K E T I N G F O R E U R O P E ; • G O O D M AT C H B E T W E E N D A N I S H U N I V E R S I T I E S A N D T H E B R A Z I L I A N M A R K E T; • C U S T O M I S E D A P P R O A C H PAY S O F F ; www.co-viva.com
  23. 23. www.co-viva.com Q U E S T I O N S ? C O N TAT O @ C O - V I VA . C O M W W W. C O - V I VA . C O M

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