Enthusiastic communications professional providing strategic direction, organization, and a unified voice for diverse organizations. Driven author, editor, marketer, and collaborator. Able to manage several projects at once without losing the details. Recognized for above-and-beyond customer service and pursuit of the extraordinary. Deadline-obsessed.
The seven principles of persuasion by Dr. Robert Cialdini
Christina M. Zimmer, CAE
1. Qualifications Summary
Enthusiastic communications professional providing strategic direction and a unified voice for companies and
associations. Driven author, editor, marketer, and collaborator. Able to manage several projects at once without
losing the details. Recognized for above-and-beyond customer service. Deadline-obsessed.
Association Leadership Experience
Communications Manager 2014 – Present
The Ohio Association of School Business Officials
Editor of OASBO’s magazine, SBO Quarterly.
o Created editorial calendar, assigned articles and managed all authors.
o Produced both feature articles and columns.
o Reviewed and edited all content.
o Oversaw the design process.
Created and implemented in-depth communications plan and marketing calendar.
Responsible for all marketing of OASBO’s nearly 60 annual events.
Authored and published OASBO’s eNews twice monthly.
Developed the RFP for OASBO’s website renovation project and served as project lead.
Created event script for annual workshop.
Associate Executive Director
The Association of Residential Cleaning Services International 2010 – 2014
Responsible for broadening ARCSI’s programs, events and benefits through use of social media.
o Developed LinkedIn Group from under 500 members to over 5000 members in four (4) years.
o Grew ARCSI’s Facebook and Twitter interaction by an average of 28% over four (4) years.
o Launched association’s use of YouTube and Pinterest. Developed content and following.
Initiated weekly video blog to review the week’s news and programs and promote upcoming events.
Built and retained relationships with a diverse group of members throughout the US and Canada.
Worked closely with the Executive Director to coordinate all ARCSI messaging.
Created and maintained content on the association’s website, arcsi.org.
Presented live and virtual events on various topics, including member benefits.
Manager, Member Connections
The Ohio Society of CPAs 2002 – 2005
Developed policies, budgets, and business and communication plans for cross-departmental use.
Created award-winning PR campaign for the Member Connections program.
Increased program attendance by 24% over two (2) years by targeting member interests and location.
Authored both feature and ancillary articles for monthly magazine and website.
Oversaw various design projects, staying on time and within budget.
Education and Professional Affiliations
Certified Association Executive (CAE) designation earned May, 2013
Bachelor of Arts, English, The Ohio State University
The Ohio Society of Association Executives: Member
The American Society of Association Executives: Member
Volunteer Experience
Christina M. Zimmer
126 South Cassingham Road, Bexley, Ohio 43209
614.915.4881 Christinamzimmer@yahoo.com
2. Ohio Society of Association Executives: Chair, Professional Development Committee
Temple Israel Sisterhood: Past President, Past Marketing and Communications Chair