The document provides information about the Veterans Day Salute event and opportunities to sponsor the event. The event will take place on November 11, 2016 and will include military displays, performances by singer Coffey Anderson, and family activities. Sponsorship opportunities range from $100,000 for the title sponsor down to $1,000 and include marketing benefits and on-site presence. Proceeds will benefit military charities and the Save Our Legion campaign to rebuild the American Legion Post 416 building.

1. SPONSORSHIP PRESENTATION

2. MISSION STATEMENT
MISSION STATEMENT
To fulfill President Lincoln's promise "To care for him who shall have borne the battle, and for his widow, and his
orphan" by serving and honoring the men and women who are America's veterans.
Veterans Day Salute is a military resource and appreciation event that delivers a meaningful experience for
veterans, active duty and citizens alike with a core focus on the 4 pillars
 Employment
 Education
 Housing
 Healthcare

3. Opening Day November 11th, 2016
Details Include:
Parachute Jumpers
Holiday Bowl Flag Unfurling
Military Bands
Veteran Motorcycle Riders
Pinups for Patriots Contest
Family Fun Zone
Military Static Displays
Award Winning Cali Comfort BBQ
Performances by: Coffey Anderson & Musical Guests
All Proceeds To Benefit Military Charities
HIGHLIGHTS

4. BIO - COFFEY ANDERSON
COFFEY ANDERSON
FB: 235,848 FOLLOWERS
INSTAGRAM: 22.1K FOLLOWERS
TWITTER: 30K FOLLOWERS
YOUTUBE: 48,744 SUBSCRIBERS
WEBSITE: www.icoffey.com
BIO:
Coffey grew up in the small town of Bangs, Texas. Coffey uses music, comedy, and his personality to bring a
spirit of joy and excitement to those around him. Coffey, Southern Man, standing at 6’5″(without his hat), has
an amazing stage presence along with a voice that is by far one of the best in country music! In 2008, Coffey
was awarded 3rd place out of over 52,000 contestants on NBC’s Nashville Star. Currently, Coffey has over
300,000 iTunes downloads (without a record label), 45,327 You Tube subscribers and 18 million views, 122,573
Facebook likes, over 31,000 Twitter followers and 20.6k Instagram followers! Coffey is constantly touring. He’s
on stage, performing rodeos, fairs, private events, festivals, and faith-based shows. He is also a national
commercial actor with the likes of Disney, Taco Bell, and Blue Cross Blue Shield.
Coffey has performed on Fox and Friends, Glenn Beck’s The Blaze, CMT, BET, TBN, NBC, and countless stages
making people laugh with jokes, and dance with his golden voice. Since his stint on NBC’s Nashville Star, Coffey
typically performs 2-3 shows per week, in front of thousands each night.
BIO: COFFEY ANDERSON

5. Benefits Include: Exclusive Event Title Sponsor
Designation, Rights & Marks
Ability to use the marks and logos of the Del Mar Thoroughbred Club for
Promotional purposes as approved by DMTC
 Media
 DMTC Media
 Website 3.2M
 Direct Mailer 220k
 Targeted Campaigns 120k
 Social Media
 FB 79k, Twitter 25k, Instagram 15k, SnapChat, Pinterest,
 1/2 Page Print Ad in Program 10k
 On-Track and Parking Lot Signage
 Earned Media
 Public Relations
 On-Site Presence
 VIP Signature Hospitality Experience for 20 People
 Rotating Video Board Ad
 Exhibition Space 20x20 – Signage
 Meet & Greet with Coffey Anderson for 20 people
Veterans Salute Title Sponsor - $100,000
VETERANS SALUTE TITLE SPONSOR

6. Benefits Include: Event Presenting Sponsor
Designation, Rights & Marks
Ability to use the marks and logos of the Del Mar Thoroughbred Club for
Promotional purposes as approved by DMTC
 Media
 DMTC Media
 Website 3.2M
 Direct Mailer 220k
 Targeted Campaigns 120k
 Social Media
 FB 79k, Twitter 25k, Instagram 15k, SnapChat, Pinterest,
 1/3 Page Print Ad in Program 10k
 On-Track and Parking Lot Signage
 Earned Media
 Public Relations
 On-Site Presence
 VIP Hospitality Experience for 12 People
 Rotating Video Board Ad
 Exhibition Space 20x10 – Signage
 Meet & Greet with Coffey Anderson for 12 people
Veterans Salute Presenting Sponsor - $50,000 (3)
VETERANS SALUTE PRESENTING SPONSOR

7. Benefits Include: Event VIP Sponsor
Designation, Rights & Marks
Ability to use the marks and logos of the Del Mar
Thoroughbred Club for Promotional purposes as
approved by DMTC
 Media
 DMTC Media
 Website 3.2M
 Targeted Campaigns 120k
 Social Media
 FB 79k, Twitter 25k, Instagram 15k,
SnapChat, Pinterest
 Earned Media
 Public Relations
 On-Site Presence
 Box Seats for 6 People
 Exhibition Space 10x10 – Signage
Veterans Salute VIP Sponsor $20,000 (4)
VETERANS SALUTE VIP SPONOSR

8. Benefits Include: Event Sponsor
Designation, Rights & Marks
Ability to use the marks and logos of the Del Mar
Thoroughbred Club for Promotional purposes as
approved by DMTC
Media
 DMTC Media
 Website 3.2M
 Social Media
 FB 79k, Twitter 25k, Instagram 15k,
SnapChat, Pinterest
 Earned Media
 Public Relations
 On-Site Presence
 Box Seats for 6 People
 Exhibition Space 10x10
Veterans Salute Event Sponsor $5,000 (10)
VETERANS SALUTE EVENT SPONOSR

9. Benefits Include: VOSB Sponsor
 4 Veterans Salute Event Tickets
 10’x10’ space to promote business in concert venue
Veterans Salute VOSB Sponsor $1,000 (25)
VETERANS SALUTE VOSB SPONOSR

10. SAVE OUR LEGION
Thank you for your interest in sponsoring and supporting the Annual Veterans Day Salute presented by American Legion San
Dieguito Post 416.
The San Dieguito American Legion was established in 1931 by World War I Veterans as a sanctuary and meeting place to help
them deal with the horrors of that war. The San Dieguito (little San Diego) area spans from Carmel Valley through most of
Carlsbad and inland to Black Mountain. For the last 83 years this facility has served veterans, family members and the community
as a whole through charitable donations and volunteer efforts.
Today the building and attached structures are in dire need of repair; in fact, replacement is the best alternative. Hence, the
Legion formed a “Save Our Legion” committee. This committee is charged with raising the funds to rebuild the Legion into a state
of the art meeting/community center to allow the Legion to continue the legacy of serving Veterans and their families as well as
active duty personnel in the area.
The proceeds from this year’s inaugural event will benefit the Save Our Legion Campaign and the rebuilding of our post to enable
us to continue and even improve support for our American Heroes! Please note: plans and drawings are available upon request.
We greatly appreciate your review of the attached presentation for ways that you can sponsor this event, in turn providing
support to this campaign.
Thank you in advance for your sponsorship and support.
For God and Country
Christian Schilling
Christian Schilling, Veterans Day Salute Event Chair

11. POINTS OF CONTACT
POINTS OF CONTACT
Christian Schilling, American Legion Post 416
Event/Sponsor Chair
Mobile: (858) 442.6747
Email: christian@3schillings.com
Peter-Rolf Ohnstad, American Legion Post 416
Event/Sponsor Committee
Mobile: (760) 809.1752
Email: iseapro@pacbell.net
Mary Whitler-Fisher, American Legion Post 416
Public Relations
Mobile: (760) 908.3550
Email: mjfisher1050@gmail.com
Steve Bastasini
Business Development
Mobile: (415) 740.5528
Email: bastasini@woodcrickventures.com

12. VETERANS DAY SALUTE CLOSING
It has been often said that without our veterans, Americans would be speaking Russian, German or, perhaps,
Japanese. Regardless of which view of alternative history you take, we do know that without our veterans
America would not be America.
And as we look at the Middle East today, we know that there is a large, dangerous and committed group of
fanatics that wants us dead. And while ISIS, al Qaeda and other terrorists may lack the conventional weapons
of Nazi Germany or Imperial Japan, they are every bit as evil in their intentions.
Those who defend us from our enemies must be supported. Whether their service was in Baghdad or Beirut,
we need to serve veterans as well as they serve us – even when the guns have temporarily stopped firing.
Veterans don't ask for much. They do not want to be in a "special class," but benefits are a mere drop in the
bucket compared to the financial and human cost of war. And while not all veterans see war, all who served in
the military have expressed a willingness to fight if called to.
Historians have said that Dwight Eisenhower was prouder of being a soldier than he was of being the
president. And while relatively few veterans ever reach the rank of general, pride in ones' military service is a
bond shared by nearly all who have served.
Veterans have given us freedom, security and the greatest nation on earth. It is impossible to put a price on
that. We must remember them. We must appreciate them. We can do better. We must do better.
God bless you all for being here, God bless our veterans and God bless America
VETERANS DAY SALUTE CLOSING