1. ‘From Haiti to Paris’
Sponsorship
Opportunity
Frankie Lambert
7/1/2011

2. From Haiti to
Paris
A film of how
Five homeless women represent their country
in The Homeless World
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3. Some Quotes
"The Homeless World Cup has shown that football is a powerful tool in changing people’s
lives, and it's great that we can play a part in that."
Sir Alex Ferguson, Manager, Manchester United
"Everybody needs to wake up in the morning with a goal. That is the main thing. The
Homeless World Cup brings this opportunity, to go training, to change your life."
Eric Cantona, Ambassador, Homeless World Cup
"The Homeless World Cup brings thousands of players a phenomenal once in a lifetime
opportunity to play football for their country and change their lives forever. The
determination and tremendous human spirit expressed as they have the courage to take this
opportunity and overcome obstacles to create a new world, is true inspiration for us all. This
isa powerful experience they will carry with them forever and never look back. They are real
stars. Get into the Homeless World Cup. Participate in sport changing the world."
Ringo Starr, The Beatles
"All over the world, I want to say, we've got to end homelessness. Everyone should have a
home; it's a right and not a privilege. People treat the homeless as if they're sub-human. In
order to overcome this discrimination, we have to unite against homelessness as we did when
we fought apartheid."
Desmond Tutu at the Cape Town 2006 Homeless World Cup
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4. Overview
What is ‘The Homeless World Cup’ (THWC)
10 years ago Mel Young 53, recognised as one of the world’s leading social entrepreneurs by
the Schwab Foundation for Social Entrepreneurship and Austrian born Harald Schmied
attempted to invent an international language to enable homeless people to communicate with
each other around the world. When they realised one already existed – football – the
Homeless World Cup was born. (www.homelessworldcup.org). Since 2003 the competition
has gone from strength to strength. 25,000 players participated in training and trials for the
Copenhagen 2007 Homeless World Cup from which 381 players went on to represent their
country in Copenhagen. More than 200,000 homeless people have had their lives touched by
this global competition and more than 600 will be representing 64 national teams at the finals
in Paris this year
This year MB Films is planning to follow the journey of the team from Haiti on their journey
to Paris. A team which, against all odds, has risen to the challenge inspite of the disasters
and hardship which has befallen their country.
Why the Team from Haiti
Despite having common cultural links with its Hispano-Caribbean neighbors, Haiti is the
only predominantly Francophone independent nation in the Americas. It is one of only two
independent nations in the Americas (along with Canada) that designate French as an official
language; the other French-speaking areas are all overseas départements, or collectivités, of
France. It was a no brainer for us to follow the journey of the team from this tiny country in
their pilgrimage back to their French roots.
Outline
The Homeless World cup has became one of the most popular sporting events over the last
few years, and in 2007 Scotland won the world cup! Through word of mouth and media
coverage it has became a yearly talking point from players and supporters throughout the
world.
We want to publicize the World Cup but more importantly the legacy that the company
creates around the sporting event.
Our plan is to bring the tournament to a wider audience, through a feature film documentary
spanning the whole spectrum of the event not just the games. We want to tell the personal
stories and focus on how the world cup has helped them to change their lives for the better.
We want to take it from the passing conversation to a tournament that countries can be
patriotic about supporting.
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5. We want to make it a very personal film talking to the individuals and really highlighting the
great work that the World cup promotes, we would like to interview the ambassadors about
why they are involved, people at Nike and other sponsors about why they support the
Homeless World Cup. How do they pick the teams, players who are the coaches?
Our Goals
1. To create a feature length Documentary for Cinema Distribution
Our aim is to make a 90 min documentary for the Homeless world cup with a focus on this
years Haiti team. The film will be distributed through film festivals, limited cinema release
and Video on demand (ITunes for example) sites.
To highlight and educate the general public about the Homeless World Cup and the impact it
has on its participants.
The legacy of the Homeless world cup is an important part of what we see the documentary
being about. What happens to the players after the World Cup, where did the Haiti players
end up, what effect did being involved in this game have on there lives? We want to show
how the homeless world cup has a positive impact on not just the individual but the
community they are a part of.
Haiti has been at the forefront of the world’s mind over the last year after the earthquake that
destroyed so much of the country. This year is the first year Haiti have played in the homeless
world cup and we would like to follow the preparation of the team and there matches over the
world cup and what happens to them when they get back to Haiti.
2. The personal stories of the individual players
The moving and emotional stories of the individual players are truly amazing, we want to
focus on these and really show how the players have over come great tragedies in their own
lives to get to a position where they can engage in the World Cup. How did they come to
being picked, what do they have to sacrifice to be part of the tournament. Does this give them
an escape from their lives. Will it change them for a positive or is it just a brief escapism
before they have to return to their everyday routines.
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6. 3. Past & Present Players
A focal point for our film is to highlight the effect this competition has on the individuals.
The tournament itself is a driving force but we want to make it about the personal stories on
and off the field, the participation/ the team work, the personal journey to get to where they
are and how they got there. How they interact with their teammates, how their stories interact.
Why are they getting involved? Why do they want to play football. Are they playing to win
the tournament, or do they want to be recognized and prove a point to themselves and others,
is this their moment to shine.
Style
We will use a mixture of HD footage/graphics and animations to create a stunning
Documentary that really showcases the amazing job that the homeless world cup does. It will
take in the flavor and scale of the games focusing on the individuals and the backgrounds
they come from it is a global sport and will highlight the vastly different backgrounds that
each country and each player comes from.
Distribution
The finished production will be distributed via the following channels
Distribution will be through film festivals, limited cinema release and Video on demand as
well as placed on the Oscars watch list.
Distribution includes:
• San Jose Film Festival
• Cannes Film Festival
• Raindance Film Festival
• British Urban Film Festival
• Edinburgh International Film Festival
• Tribeca Film Festival
• London Film Festival
• London International Documentary Festival
• Melbourne International Film Festival
• Red Bull TV Block on ServusTV
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7. • ING
• Outdoor Sport Channel®
• ESPN
• Sky
• BBC
• iTunes
• Netflix
The last film made about the THWC was ‘Kicking it’ (2008) narrated by Colin Farell and
produced by Directed by Susan Koch http://en.wikipedia.org/wiki/Kicking_It_(film) .
See a clip at YouTube http://youtu.be/3cQlKplEp64
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8. The Shoot Team
Matt Brown, Producer/ Director (BECTU member) http://mattbrownfilms.blogspot.com/
• 10 years of work in the film
• Winner of Scottish BAFTA for Technical Excellence
• Winner of the Christopher Johnston award
• Nominee for BBC production team of the year
• Nominee for YouTube do-gooder of the year
• Currently working as a Freelance Producer/Director
• BBC radio 4comedians storm the royal mile, produced and shot with a large team
covering 3hours of live comedy on the royal mile.
• Produced and shot 2 series of the talk of the fest with Paul Provenza
• Produced and shot 48 shows over the Edinburgh fringe festival
• Produced atv series in the Gobi Desert followed a group of ultra marathon runners for
3weeks.
Patrick Murray DOP
• Technical Co-coordinator / Camera Operator: ‘Human Planet’
• Broadcast–Technician: Visual Impact Ireland
• Director and Camera Operator: E.P.K "New Town Killers”
• Lighting Assistant: ‘Valhalla Rising’
• Winner2007 BAFTA Craft Award for Technical Excellence Film & TV Awards
• Nominated best new work BAFTA
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9. About MB Productions
MB Productions was created by Scott Thomson (retired footballer) and Matthew Brown in
early 2011 to create great documentaries and TV shows that highlight great sporting
achievements. The aim of the company is to showcase the most amazing personal stories and
how sport can make a difference at every level to peoples lives.
Coming from a production background Matthew Brown has 10 years of experience working
in the film and TV industry, he has worked for clients that include : The BBC, Manchester
United, O2, Bigelow tea, The ministry of defence, ITV and the Scottish Government to name
just a few. He has run several production houses in the past and is now looking to concentrate
on creating feature length films.
Scott Thomson after having a very successful football career decided that he wanted to give
something back to the sporting community and working with Matthew feels that to highlight
and educate the public in the incredible things that are going on in sport across the world is
one of the most effective ways he can do that.
The production Schedule
Date Location Activity
14th August 2011 Haiti Filming
20th August 2011 Paris Filming
28th August 2011 Haiti Filming
25th October 2011 UK Final edit
31st October 2011 San Jose film festival Gala Screening
Deadline
2nd February 2012 General Release
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10. Marketing support for the film launch to include
• Website
• Associated Press promotional distribution across all news rooms
• Extensive cross media public relations campaign
• TV, Newspaper reviews
• Facebook page
• Online blogs etc…
• On-line virals
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11. Deliverables – what’s in it for you?
• A single logo holding screen at the end of the production
• Logo and information about the company on the film website
• Interview/ mini featurette with the company representative that will go into the DVD
release and also have a presence online
• Product placement throughout the film
• Within interviews and articles written in the press the company will be referenced.
• On the DVD box (back cover)
• Sponsor tag line “ xxxx company is proud to be a sponsor in the making of this
film”
• Directors credit for the sponsor
• X50 boxed copies
• Usage rights for promoting the sponsorship (UK only) in its social media activity
• Right to use selected clips with its own intro and outro for on-line video sites such as
Youtube
• Tickets x10 to the Gala screening (travel and expenses at the sponsors expense)
• X2 VIP tickets for the THWC Finals for the sponsor to create their own funded prize
trip to the event (Eurostar or flights and hotel in Paris at the sponsors expense)
• X10 VIP tickets to the finals
• Creation of film facebook page to include sponsors logo and like back to sponsors
own facebook page
• Endorsement quote from Sir Alex Ferguson for the sponsor – wording to be agreed
• Companies logo board backdrop for Paris interviews
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12. Investment
Your investment for this comprehensive sponsorship relationship will be:
• £150,000 GBP
Some food for thought
• 71% Consumers feel more positive towards sponsors that invest in community
initiatives (S: Comm: Global sponsorship report 2009)
• 65% Sponsors favour sponsorships which help them connect with communities
(Source: SMG Insight/ You Gov 2010)
• 44% Sponsors wish to better integrate CSR and sponsorship (Source: SMG Insight/
You Gov 2010)
• One off charitable donation
For further information contact:
Frankie Lambert
Frankie Lambert Consulting
Frankie.lambert@gmail.com
For further info contact Frankie.Lambert@gmail.com Page 12