Social Media presentation for Think. Learn. Libraries.

2. Chris Wilson
E-Services Librarian
Main Roles
Managing our eLibrary Services.
Managing the library service social media
accounts.
Husband, Dad and self-assessed geek.

4. There Are Plenty to Choose From:
Facebook *
Twitter *
Instagram *
YouTube *
LinkedIn
Snapchat
WhatsApp
TikTok
Pinterest

5. Platforms We Use
Facebook
Big Benefits:
Large user base
Familiar to most
Variety of post types
Links to Groups
Admin options
Events
Stories
Facebook Live

6. Platforms We Use
Twitter
Big Benefits:
Large user base
Familiar to most
Easy communication
Follow similar businesses
Hashtags
Live Posts
Threads
Lists

7. Platforms We Use
Instagram
Big Benefits:
Large user base
Younger audience
Different focus
Stories
Much more visual
Hashtags
Multi-picture posts

8. Platforms We Use
YouTube
Big Benefits:
Large user base
Video content focus
Embedding options
Playlists
Different content focus

9. One of My Personal Pet Peeves
Try and use a consistent username.
Why?
Because it helps your customers find you on
multiple platforms.
Think about it before registering your
accounts.

10. YouTube – A special mention
YouTube doesn’t let you set this instantly like
other services. E.g. Facebook, Twitter,
Instagram.
You need to meet specific requirements
including 100 subscribers.
Not easy to achieve from scratch.

11. How Do You Help People Find You?
Keep your avatar consistent across all
platforms.
Put social media icons on business cards,
leaflets etc. including username.
Have the links visible on your website if you
have one.
Regularly remind customers of other
platforms.

12. Video content wins
Video content is by far the most engaging
content you can create. It may also be the
most difficult depending on how comfortable
you are in front of the camera.
Make content look as good as possible
Posting an image on Twitter with text on it?
Make sure it’s all clearly visible in the feed.
People don’t like clicking on images to expand
it.

13. Shooting a video for YouTube?
Film it in the correct way to avoid the ‘black
bars’ either side of the screen. I’d always
recommend landscape for videos.
Where possible, make the content to suit the
platform
One size does not fit all in social media which
means you might need to make multiple
images to suit various platforms if time allows.

14. Facebook
For posts, less important. But I would stick
with similar to Twitter or Instagram
Twitter
1280p x 720p (16:9 ratio)
Instagram
720p x 720p (1:1 ratio)
Facebook and Instagram Stories
1080p x 1920p

15. How to create great images
There are various online sites you can edit
images on that are easy to use:
PicMonkey – Paid Service
www.picmonkey.com
Pixlr – Free and Paid Service
www.pixlr.com
Canva – Free and Paid Service
www.canva.com

16. PicMonkey

17. Free Stock Images Make All The Difference
Pexels
www.pexels.com
Pixabay
www.pixabay.com
Unsplash
www.unsplash.com
There are paid sites too like iStock.

18. Pexels

19. Think of upcoming events or campaigns
Most platforms allow for scheduling posts. So
you can do some of the social media work in
advance.
How to plan
I use Trello which is a workflow collaboration
tool. On there I have a social media calendar.
You can make a plan on Word or Excel.

20. Quick Note on Trello

21. Facebook
Within Facebook – Publishing Tools – Free
Unlimited Scheduling
Twitter
Tweetdeck – Twitter service – Free
Unlimited Scheduling
Instagram
Later.com – Free and Paid service
Free limited to 30 posts per month

22. YouTube
Within YouTube – Upon uploading – Free
Unlimited Scheduling

23. Tweetdeck

24. Later.com

25. Don’t forget the ‘social’ in social media
Many companies I think fail to engage with
customers, making their accounts not very
interesting or engaging.
How do you solve this?
It’s simple, reply to customers and engage
with comments.

26. When to be cautious
There is nothing to gain from an online
argument. If someone complains – gauge how
the conversation is going.
Tone and virtual voice
We attempt (and hopefully succeed) in having
a friendly and approachable tone.

27. There are free options for tracking keywords
and hashtags
Tweetdeck
Tweetdeck allows you to create columns for
specific hashtags and searches and displays
this as a feed.
IFTTT
A service that allows you create custom
commands for various online services.

28. Tweetdeck
You can add columns for
particular searches (the
example here is our
#GreatBookishMenu
hashtag) to keep up with
how campaign is going.
It allows you to interact
with these tweets as well.

29. IFTTT – www.ifttt.com
IFTTT stands for If That Then This.
I use it to catch people tweeting about our
libraries but who don’t tag our @LibrariesNL
account.
So my IFTTT command is, for example, IF
someone tweets Motherwell Library, THEN
send THIS notification to my mobile phone.
It’s a great tool for keeping track without
needing to search manually.

30. IFTTT
Here is an example of
the notification that
comes through on the
IFTTT app. This is our
friends at
@NCLlibrary using our
#ThinkLearnLibraries
hashtag.
You can click this and
go straight to Twitter.

32. What is Trello?
Trello is a collaborative space that allows you
to work individually or together to complete
and set up tasks.
You can create ‘lists’ which you can add ‘cards’
to.
The cards are essentially tasks with the lists
being the project.

33. What does Trello look like?

34. What does Trello look like?

35. What is Slack?
Slack is a communication space for colleagues
to chat and discuss plans.
The ‘workspace’ can be split into channels to
allow plans for different events or campaigns
to be kept separate.
Can link with Trello to allow cards to be
created in Slack and sent to Trello.

36. What does Slack look like?

37. What does Slack look like?