2. MOBILE MARKETING
BUILDING BLOCKS
Building a mobile marketing campaign is as easy as:
Mobile Marketing Building Blocks
Mobile Marketing Building Blocks
1 2
Building a mobile marketing campaign is as easy as: campaign is as easy as:
Building a mobile marketing 3
VISIBILITY OFFER ENGAGEMENT
[ Banner Ad ] [ Landing Page ] [ Click to Action ]
1 Visibility 21 Offer
Visibility 32 Engagement
Offer 3 Engagement
(Banner Ad) (Landing Page)
(Banner Ad) (Click to Action)
(Landing Page) (Click to Action)
1 BANNER AD 1 1 2
2 LANDING PAGE 2
Banner Ad Banner Ad Landing Page Landing Page
High Visibility, top of page location High Visibility, top of pageOptimized for mobile
location Optimized for mobile
• High-visibility top of page location
Exclusive Presence Exclusive Presence Location for offer • Optimized for mobile
description Location for offer description
Invitation to take action Invitation to take action
• Exclusive presence • Location for offer description
• Invitation to take action
3. rtising Network
RATES *cost per thousand
onal,
IMPRESSIONS R.O.S. EXPANDABLE GEO-AWARE
rgeting –
eeds are.
300,000+ $ 20 $ 22 $ 24
200,000 $ 22 $ 24 $ 26
100,000 $ 24 $ 26 $ 28
*minimum 50,000 $ 26 $ 28 $ 30
*ALL POSITIONS INCLUDE OPTIONAL CUSTOM LANDING PAGE!
Pricing based on 1 mil average impressions per month.
All non-contracted pricing subject to change.
3 month minimum commit.
Network Demographics
NETWORK DEMOGRAPHICS
67% Male, 33% Female
67% Male, 33% female
Age 18-44 (78% Composition)
Age 18-44 (78% composition)
HHI $100K+ (55% Composition)
HHI $100k+ (55% composition)
80% Employed
80% employed
74% Associate degree or higher
74% Associate degree or higher
Source: Verve Wireless
rve Ad Network, contact sales@vervewireless.com
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4. RICH MEDIA
ADVERTISING
EXPANDABLE BANNERS
Banner Ad Trackable Rich media content
content options
GEO-AWARE UNITS
Banner Ad Get location Location results
with map links
5. 3 CLICK TO ACTION
CLICK TO CALL User can make direct phone call from landing page
CLICK TO MAP Phone’s mapping capability drives customers to store locations
SMS User texts a keyword to a short code and gets an SMS reply
RJ Mobile_051611
6. BENEFITS TO
ADVERTISING MOBILE
Great points to keep in mind about mobile advertising
• Highly personal media channel – “Look At” vs. “Listen To” environment
• Strengthen media reach against younger demographics
• Clean, exclusive, “Leaderboard” on page presence for advertiser message
• Custom landing pages ensure clarity of advertiser offer
• Engagement tools offer unparalleled connection options for users.
• Click through rates are higher than basic online: avg. between .30 - .50. Apps are even higher
• Auto re-direct depending on device
CONTACT US
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