The feature you're trying to develop, the new ground you're trying to break or the technology you're wrangling with... these things are challenging enough. To think that additional time and effort needs to be spent managing the very people you're serving feels like a huge waste of resource. If feels like a burden. In this talk, delivered at Manchester's first CRAP event (Conversion Rate, Analytics and Product) on 4th December 2018, Chris discussed how collaborative workshops, gamestorming and design thinking methods can achieve buy-in to reduce the burden of stakeholder management.

1. The Fun & Games of
Stakeholder Management
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2. The journey is challenging
enough without them
Burdens
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3. Stakeholders don’t care as
much as you do
Reality
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4. “We’ve been doing this all wrong.”
A. Client

5. “ If you want to build a
ship, don’t drum up
people to collect wood
and don’t assign them
tasks and work – but
rather teach them to long
for the immensity of the
sea. ”
Antoine de Saint-Exupery

6. Inclusive and democratic
objective setting
Group Purpose
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7. Have participants define
and publically commit to
workshop culture
Group Culture
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8. The Workshop
• Small teams
• Hands on activities
• Regular playbacks
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9. And into
Design…
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• Sprints
• Studios
• Thinking
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10. Kinaesthetic
Learning
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Learn by doing
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11. Serendipity
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Make space for chance
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12. Build a tribe
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Use workshops as a catalyst
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13. Share Solutions
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Create shared ownership
by building on ideas
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14. Faster Feedback
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Remove the reveal with
collaborative decision
making
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15. Meetings vs
Workshops
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It doesn’t have to be binary
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16. Doing vs Leading
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Roles and skills are changing
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17. “Teach them to long for the immensity
of the sea.”

18. Resources
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• Innovation Games
• Gamestorming
• GV Design Sprint
• toolbox.hyperisland.com
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