1. Expertise
Content creation
Branded content
Art collaboration
Blogging/Social Media
Editing
SEO copywriting
Taglines & headers
Selected Clients
Microsoft
Intel
Accenture/Avanade
Frog Design
Razorfish
Story Worldwide
GeoEx
Team Soapbox
Contact
www.flowingstreammedia.net/ar
chivecopy/
craisb@FlowingStreamMedia.net
206.300.5307
Crai S Bower
Copywriter – Content Creator
Personal Summary
A versatile, efficient writer with 15+ years of experience.
Enthusiastic collaborator in all phases of content
development. Facility with diverse genres of writing such
as narrative content, white papers, scripts, headers and
taglines. Proven success creating digital, print and mobile
copy. Recipient of multiple editorial writing awards.
The Work
C.C. Filson 2015-Present
Composed branded content for spring “New Items” print and
digital catalog. Developed and created “Field Guide” to new
Seattle Flagship for customers and ownership. Collaboration
included extensive research, interviews and copy.
GeoEx 2015-Present
Created 2016 “Now and New” print and digital brochures.
Researched, composed and titled narrative and short form
descriptions as well as taglines for new tours to Chile, Sudan,
Myanmar among other destinations. Charged with creating
precise copy for groundbreaking adventure travel to sensitive
destinations.
Avanade 2007-Present
Created award applications for several multinational companies
including AMWAY, UCSF, and MD Anderson, among others.
Created B2B and B2C marketing materials based on CRM and XRM
innovations. Created headlines, case studies, tear sheets, interview
transcripts, advertorial articles and other B2B marketing materials.
Created all application materials for Carrefour and Sodexo, Inc. that
resulted in 2014 Dynamic Business: Enterprise Award and Business
Operations Excellence Award respectively at Europe Customer
Excellence Awards.

2. The Work continued
Tourisme Québec 2014-Present
Created and composed “Postcard Series” branded content campaign to support promotion prior to 2016
Rendezvous Canada, the country’s primary trade and travel market convention. Series featured on web
and via social media channels.
Destination Canada 2012-Present
Researched and composed tour and destination descriptions for Canada’s award-winning “Signature
Experience” program. Craft blog-style and social media content for Canada’s travel “Story Ideas” series.
Team Soapbox 2010-2015
Created story series relating Seabeck Conference Center’s 100-year legacy via profiles that feature
established clients from Puget Sound arts and nonprofit community.
Parks Canada 2014-2015
Researched and composed rebranding copy for five national parks as part of complete rebrand of Parks
Canada website and print materials.
Microsoft Corporation 2005-2015
Demo Ace Profiles Created five profiles of Demo Ace candidates, including profile of Demo Ace program
to coincide with launch of Windows 7.
2009 Marketing Award Profiles Interviewed, researched and profiled the six 2009 winners of MSFT
marketing awards in following categories: Manager of the Year; Marketing-Sales Partnership; Execution;
Rookie of the Year; Storytelling; Digital Marketing. The diverse profiles ranged from 850-2500 words
and required editing as well as layout.
ExpertZone Created headers and branding content for new vendor enrichment website.
Office Live: Small Business Developed all copy, including introduction, banner ads, and marketing
description for B2B and B2C campaign.
MSN.com Spotlight Compose taglines for homepage feature section. Taglines have generated over 1.2M
hits on a Sunday, a Spotlight record for homepage that receives 130M views per day.
Smart Dealmaking Composed content for eLearning “best practices” course. Course is required material
for Microsoft’s global sales force. Content included voiceover script, scenario scripts and PowerPoint
presentation. Document is legally binding.
adManager Composed all copy for adManager flash animation presenting Microsoft’s paid search
advertising product. Copy included introduction to search advertising for small businesses.
Publisher Composed and edited marketing case studies and collateral materials for publishing clients.
MSN -Composed marketing copy for MSN, including launch materials for Windows Live Services
including Messenger, Mail, Live Local, Live Search, Spaces, and Expo.

3. MS Small Business -Completed chapter, Why Broadband Makes Business Sense. Profiled small
business’ use of broadband for business-to-business marketing document. Research included interviews
and market research.
Seattle Cancer Care Alliance Proton Therapy Center 2013
Researched and wrote orientation materials and tour guide for visiting medical professionals and
potential investors.
City of Seattle “Pioneer Square Stories” 2013
Created branded collateral promoting visitation and business development for Pioneer Square and the
Seattle Waterfront.
Intel Corporation 2006-2013
vPro Video Scripts Created all copy for current vPro chip advertising campaign, including treatment,
themes and taglines.
Toughbook Brochure Created all copy for brochure as part of collaborative between Intel, Panasonic and
Starbucks. Copy included tagline, body and call to action.
Toughbook Nurses Video Created copy, including all research for introductory video prior to Intel CEO
Paul Otellini’s introduction of major medical hardware advance. Mr. Otellini was speaking before an
international conference of hospital CFO’s and CEO’s.
$1M Core Challenge Script Created script for video introducing the $1M Core Challenge Champion
announcement. Script included editing live quotes and composing additional copy and was introduced
by CEO Paul Otellini.
Intel Conference Designed taglines, presentation titles and merchandising copy for annual Intel
International Conference.
Dual Core Processors Case Studies Partner with Silverstein-Thomas-Rice to compose multiple case
studies demonstrating benefits of Intel’s “Centrino Duo Core” processors. Case studies include research,
interviews, outline and composition for topics including education, virtual reality palliative health care,
gaming and transportation engineering, among others.
Ascentium 2009-2011
Created case studies, award applications, ad copy for several Microsoft Enterprise Software clients
including Portland Trailblazers, Plante & Moran and U.S. Defense Dept. Plante & Moran received 2010
Customer Excellence Award in “Excellence in Evangelism – Microsoft Dynamics CRM” category.
AT&T 2010
Created campaign copy for 2011 All Employee Conference.
Coeur d’Alene Resort 2009-2010
Collaborated with RMB Vivid to create all copy, including branding and titling for resort development,
including steakhouse, spa and bar.

4. Outdoor Research Inc 2008-2009
Created new branding message that details the outerwear company’s history innovations, design
superiority and exceptional customer relations.
Alchemy Real Estate 2008-2009
Created new brand verbiage and named new products for housing development, website and print
collateral.
AccessVia Inc - Lexmark 2006-2009
AccessVia is a world leader in retail publishing software, with representation in over 45,000 stores
globally. Created the “Beyond Price Point” rebranding of company, including all homepage copy,
website and print collateral. Composed call and response script and all written collateral for company
presentation at 2008 NRF. Was responsible for all written collateral including scripts, advertising, case
studies, editorials and tradeshow presentations.
WSL Strategic Retail 2008-2009
WSL Strategic Retail is a New York-based retail trend consulting company for multiple Fortune 500
companies including Disney, NestlŽ, SAKS, Target and Wal-Mart. Developed new voice for company
brand. Rewrote all content including website, brochures, trade show displays and all collateral. Worked
closely with Girvin Design to develop new brand messaging.
A Place for Mom, Inc. 2006-2008
Composed over 15 essays relating to senior caregiver issues including: Dementia; Caregiver Guilt;
Relocation to Assisted Living; Loss of Spouse; Cardiovascular Disease, Parkinson’s Disease and Colon
Cancer; Retirement Community trends, among many others. Completed all research and interviews
for essays. Essays are published on educational website and in custom print publication.
Ronald McDonald House Charities of Western Washington 2007-2009
Composed profile: Game Boy for 2006 Hockey Challenge Program. Created profile, In Search of Big
Sky: A Girl’s Year Living at the Seattle Ronald McDonald House for annual Hockey Challenge Program
and RMHC website. Created profiles of eight RMHC residents for “Celebrity Cards.” Composed Welcome
Letter for Event Chair, Kiefer Sutherland.
Ames Global 2007
Collaborated with Lemley Design to create 26-page company brochure to promote launch of new
factory in Kerala, India for multinational food manufacturer. Created brochure outline based on
five hours of interviews with executive team. Copy included incorporating CEO interview,
business-to-business communication and narrative description of company’s history in narrative
and captioning, as well as rebranding of products.
GreenBlue Development and Consulting 2007
Teamed with Davis Design to create new website for international sustainability consulting firm.
Deliverables included taglines, titling and all body content.

5. LMR Solutions 2007
Composed first brand website and brochure copy for technology company. Integrated LMR’s
marketing with parallel Microsoft Project materials. Work included research, interviews and
editing.
D3 Technologies 2007
Rewrote fifty page website, including primary sales brochure, for leading aerospace engineering firm.
Work included research of current aerospace technology. All communication occurred over SharePoint
with San Diego-based multinational company.
Expedia Inc. 2006 – 2007
Cruises.net Partnered with ZAAZ Agency to compose copy for Expedia’s non-branded
cruising.net website. Completed all cruise related (cruise lines, destinations, itineraries, etc.)
research. Composed all collateral including: creative brief, taglines, headers and long copy for
23page website.
Bigworldtrips.com Partner with Saltmine Creative to compose all copy for non-branded Expedia
soft adventure website. Complete all travel-related research including global destinations,
activities, and itineraries. Compose soft-adventure copy including region and sub-region
descriptions, adventure opportunities and scenarios and suggested itineraries.

6. FlowingStreamMedia Journalism
Awards 2015 Alto Award Finalist for Travel Media Journalism
2015 Explore Canada “Adventure Feature” Award Finalist
2014 Alto Award Finalist for Travel Media Journalism
2013 Excellence In Journalism Soc. of Professional Journalists
2012 “Lifestyle Feature” Award Society of Amer. Journalists and Authors
2011 “Best Travel Feature - Magazine” Soc. of Professional Journalists
2011 Finalist “Best Travel Blog” Canadian Tourism Commission
2010 Profiled in “Seattle 100: Portrait of a City – Voices that Matter”
2010 Finalist “Best Travel Blog” Canadian Tourism Commission
2009 American Librarian Association – “Pick for Reluctant Readers”
2008 “Northern Lights Award” Excellence in Canadian Travel Journalism
Commentator “Travel with Rick Steves”
“KUOW Presents” & “KUOW Weekday” 94.9 KUOW (NPR)
“On Travel” American Forces Network
Books “Fodor’s Vancouver & Victoria”
“Farts: A Spotter’s Guide” (Over 250,000 copies sold in 6 languages.)
Television KCPQ “This Morning News”
Blogger “Our Places” VirginAtlantic.com
Speaker
2016 Utah Tourism – Trendspotting in Family Travel
2015 UPOD Academy – Creating Branded Content
2014 TMAC Seasonal Conference “Creating a Brand”
2014 Society of American Travel Writers International Conference
2014 Travel and Words Conference Keynote: “How I Branded Myself”
2013 Canada Media Marketplace “What makes an IT destination”
2013 Columbia Sportswear “NW Winter Adventure”
2012 Seattle Athletic Club “NW Winter Staycations”

7. 2012 Canada Media Mktplace “Hosting Multiple Genres”
2011 Go Media “Promoting Secondary Destinations”
2011 Canada Media Marketplace “What Makes a Press Trip?”
2011 Travel Bloggers Exchange “Churning it Out” “Building a Blog”
2010 Canada Media Marketplace “The Role of Social Media in Travel”
2010 GoMedia Travel “Keeping Readers Up to Speed in Real Time”
2010 Society of Professional Journalists “On Blogging the Olympics”
2010 Vancouver, Coast & Mtns Planning Conf. “How to Survive Tri-Gen Travel”
2009 NW Writers Conference “The Future of Ecotourism”
Print, Online, Television and Radio Journalism & Photography
Journey Magazine “48 Hours in Montréal” (May-June 2016)
Virgin Atlantic “Our Places” “Beyond Portland: Things to do in Cannon Beach” – article + photography (May
2016)
Explore Magazine “The Lowdown – Montréal by BIXI” – article + photography (March 2016)
Private Clubs “The Ocean Trek” – article + photography (March 2016)
Vancouver Magazine “Visiting Seattle for 4/20” (March 2016)
Virgin Atlantic “Our Places” “10 things to do this Spring in Montréal” - article + photography (March 2016)
“Downhill: Inspired for Life” Still photography (Feb 2016)
Virgin Atlantic “Our Places” “What to do in Seattle in Winter” (Feb 2016)
Virgin Atlantic “Our Places” Five of the Best Portland Music Venues” (Feb 2016)

8. Beyond by Lexus “A Miami Mindset” (Jan 2016)
Virgin Atlantic “Our Places” “Best Neighbourhood Restaurants in Seattle” (Jan 2016)
Virgin Atlantic “Our Places” Winter in Quebec – Montréal’s Top Day Trips” (Jan 2016)
Private Clubs “Prime Viewing in the Galapagos” (Jan 2016)
Sunset “Perfect Day – Sandpoint, Idaho” (Dec 2015)
Virgin Atlantic “Our Places” “Exploring Montréal’s Little Burgundy” (Dec 2015)
Journey “NW Winter Fun” (Cover - Nov-Dec 2015)
Virgin Atlantic “Our Places” “Portland for Families” (Dec 2015)
Interval World “Perfect Powder in British Columbia” (Cover - Fall 2015)
Beyond by Lexus “Past and Present” (Fall 2015)
Just for Canadian Doctors “Big Sky in Jasper” (Fall 2015)
Virgin Atlantic “Our Places” “Top 10 Food Carts in Portland” (Oct 2015)
Virgin Atlantic “Our Places” “Beyond Seattle: Autumn in the San Juan Islands” (Oct 2015)
Sunset “Perfect Day – Squamish, British Columbia” (Sept 2015)
Celebrated Living “Life in the Fast Lane” (Summer 2015)
Beyond by Lexus “Road to Bardesonno” (Summer 2015)

9. Westworld “Summer at Sun Peaks” (Summer 2015)
Northwest Travel & Life “Geocaching – Modern Treasure Hunting (Summer 2015)
Virgin Atlantic “Our Places” “Boutique Abodes: Portland’s Best Hotels” (July 2015)
Westworld “French (Canadian) Immersion” (Spring 2015)
Virgin Atlantic Our Places “The Best of Ballard” (March 2015)
Celebrated Living “Walk on the Wild(ish) Side” (Spring 2015)
Beyond by Lexus “Natural Form” (Spring 2015)
Journey Magazine “48 Hours in Portland” (March-April 2015)
Ziptopia “Keep Portland Weird (And Never Hungry): A Local Foodie Guide to Central Eastside” (March 2015)
Virgin Atlantic Our Places “All Aboard the Rocky Mountaineer from Montréal to the Canadian Rockies”
(February 2015)
Virtuoso Life “Into the Snow Globe” (Winter 2015)
Outdoor Research “Photo Essay of Utah’s Mighty 5 National Parks” (February 2015)
American Forces Network “Winter Sports & Carnaval in Quebec” (February 2015)
San Francisco Chronicle “Winter blast through Utah’s Mighty 5” (Reprinted in Houston Chronicle) (February
2015)
American Forces Network “A Visit to Utah’s Mighty 5 National Parks” (February 2015)
Ski Canada “Put a spring in your step at Canadian ski resorts” (February 2015)

10. Westworld “Leavenworth” (December 2014)
Sunset “Hikes that Finish with a Flourish” (December 2014)
Snowseekers “Family ski travel in Sun Peaks, B.C.” (December 2014)
Alaska Airlines Magazine “Secret Stash – Where to Ski and Snowboard this Winter” (November 2014)
American Way “We’re Jammin’” (November 2014)
VIA Magazine “Bountiful Ballard” (November 2014)
BC Living “Where in the wild Churchill” (November 2014)
San Francisco Chronicle “Ambling in poet’s ‘strangest town’” (October 2014)
Virgin Atlantic ‘Our Places’ “Pike Place Market Seattle: An Insider’s Guide” (October 2014)
AAAJourney.com “At play in Churchill” (October 2014)
Westworld “Portland Shopping Spree” (October 2014)
Virgin Atlantic ‘Our Places’ “The Craft Beer Lover’s Growler Tour” (October 2014)
Canadian Tourism Commission “Hockey is where Canada’s heart beats” (September 2014)
Outdoor Research “Photo essay of Churchill, Manitoba Polar Bears” (September 2014)
Fly, Rod & Reel “First Bill” (September 2014)
Sunset “The Coast is Clear” (September 2014)

11. Journey Magazine “Next Stop: Wallace” (September 2014)
Virgin Atlantic ‘Our Places’ “Great Day Trips from Seattle: Discover Bainbridge Island” (September 2014)
Northwest Travel Magazine “Exploring Oregon’s Southern Coast” (September 2014)
Virgin Atlantic ‘Our Places’ “True Grit: A Beginner’s Guide to Portland” (September 2014)
OARS “A Father-Son Adventure” (August 2014)
Virgin Atlantic ‘Our Places’ “A Portland Food Guide: Division Street Comes Together” (August 2014)
BC Living “PDX Dining Guide” (August 2014)
Virgin Atlantic ‘Our Places’ Portland Cycling: The Best City in America for Bicyclists” (July 2014)
National Geographic Traveler “Adventure 101: Rafting the Middle Fork” (July 2014)
Classic Journeys “The Best Canadian Travel” (July 2014)
Virgin Atlantic ‘Our Places’ “Five Float Plane Getaways” (July 2014)
Interval World “The Road to Escondido” (July 2014)
Journey Magazine “48 Hours in Calgary” (July-August 2014)
Virgin Atlantic ‘Our Places’ “Exploring the Seattle Waterfront by Boat” (July 2014)
Robb Report “100 Top Resorts in the World” (June 2014)
Virgin Atlantic ‘Our Places’ “The Gates Foundation Visitor Center, Guide” (June 2014)

12. Jetsetter “The Empress Hotel” (June 2014)
Journey Magazine “Idaho Unplugged” (May-June 2014)
Virgin Atlantic ‘Our Places’ “A Cocktail Lover’s Portland Distillary Guide” (May 2014)
Northwest Travel Magazine “At Play in the Woods” (May 2014)
Endless Vacation “Hiking the Idaho Panhandle” (May-June 2014)
Virgin Atlantic ‘Our Places’ “A Coffee Lover’s Guide to Seattle” (April 2014)
Inspirato “A Country Drive in an Aston Martin” (April 2014)
Inspirato “Vancouver’s Gas Town” (April 2014)
American Way “On the Trail of Dylan Thomas’ Wales” (March 2014)
San Francisco Chronicle “In Yellowstone, call of the wintry wild” (March 2014)
Canadian Tourism Commission “Sea to Sky Gondola offers breathtaking new views of British Columbia” (March
2014)
Virgin Atlantic ‘Our Places’ “Between Meetings: Things to do in Seattle in an Hour” (March 2014)
Virgin Atlantic ‘Our Places’ “The Emerald City: A Beginner’s Guide to Seattle” (February 2014)
American Way “From Far and Wide” (January 2014)