In-flight magazine publishing is a unique niche in the magazine world.These magazines are specially designed for airline passengers during their flight. Hence this magazine is known as Inflight magazine. Inflight magazines show the brand values and the dynamics of the airline business. Many airlines get the publishing done by themselves or by external publishers.

1. Good design is good business
Agency Fish
London | Doha | Perth

2. W
RT
H
DO
HA
PE
LO
ND
O
N
ith eighteen years of global
experience in the airline and
corporate sectors, and with
offices on three continents, Agency Fish
produces creative, design, publishing,
and new media services that work.
Agency Fish can handle all aspects of a
brief, from the initial consultancy required
to establish the most effective medium,
creating the solution, and effective
tracking of the results.
Agency Fish
Five
Good Reasons
Agency Fish develops briefs that answer the needs
of each client, and each individual project. We work
hard to understand clients' competitive landscape,
needs and offerings, and create solutions that work.
As a by-product, we also win awards, but that's not
as important to us as delivering results.
Agency Fish has, over the last 18 years, built a reputation
for award-winning best practice publishing, creative and
new media services.
Agency Fish is a publisher of high-quality magazines
and IFE guides; we pride ourselves in using original
content, and commissioning the best writers and
photographers from around the world.
Agency Fish ensures good communication with all our
partners, the key to success with all relationships.
Agency Fish works closely with clients to develop
projects that reflect and enchance the values and
dynamics of their business, reinforcing the brand
in line with the companies' status and audience.

3. Agency Fish
Team
leaders
Stephen Peaple – Creative Director
Based: Australia
Steve is a founding director and has worked with many of our
Middle Eastern clients such as Qatar Airways, Doha Bank,
Qatar Tourism Authority, Aamal, Gulf Air and Emirates Airline.
Steve is responsible for the effective brand positioning of our
clients, conceptualising and overseeing creative that dovetails
a client's marketing plan.
Julian Jordan – Managing Director Agency Fish
Based: UK
As a founding director Julian manages third-party relationships,
and drives projects internally, ensuring that all clients’ agreed
actions are implemented and documented, and that the client is
kept fully aware of any issues that may arise. Julian was integral
in building Fish’s digital division; in 1993 Fish was one of the first
UK agencies to have a dedicated web department. Julian has
worked and consulted on digital products for Blockbuster Video,
NDS, Sky TV and many other digital entertainment companies.
Lindy Polmeer – Account Director
Based: UK
Lindy has over 15 years experience in the advertising and
communications industry. Her ultimate responsibility is to ensure
the delivery of the completed product, and to ensure the client
relationship is managed to Agency Fish’s high standards.
She has worked as account manager for GE Finance (retail),
Orange (telecom), and DTZ (property).
Gareth Watson – Head of Advertising
Based: UK
Gareth has over thirty years publishing experience. During his
career he has launched over six global circulated magazines,
covering iron and steel, aluminum, telecommunications and
exhibitions within Europe, Middle East, China and Russia.
He has also been extensively involved in setting up new
exhibitions and conferences. He was more recently involved in the
launching of IT Expert, a major IT Publication within the Agency
Fish stable of magazines.
Pascal Zoghbi – Arabic Art Direction
Based: Lebanon
For the Arabic Art Direction our team is led by a Master of
Design from the Type & Media course at the Royal Academy
of Arts in The Hague. In 2002 he received his Bachelor Degree
of Arts from Notre Dame University in Lebanon. Prior to his
postgraduate studies, he worked in Beirut for several years as a
graphic designer in print and web design. He is an independent
type and graphic designer and has instructed teaching graphic
design and typography courses at LAU (Lebanese American
University) and NDU (Notre Dame University). His design work
ranges from creating new Arabic fonts, corporate identities and
print design applications and publications. He frequently gives
lectures and workshops on Arabic type and typography.
Matthew Pullen – Commercial Director
Based: Qatar
Matthew has over 12 years sales and marketing experience
brought together from senior roles in the UK and the Middle
East. He has worked across a broad spectrum of media including
TV, radio, press, and events working with some of the highest
profile brands in the world. Matthew brings a fresh approach to
sales and marketing and always ensures a client's expectations
are managed to the highest of standards, whilst providing clear
and strategic solutions.

4. Agency Fish
Global Network
Agency Fish utilises its global contacts to enhance PR
and marketing partnerships for its clients. With access
to an extensive global team and offices in London,
Doha and Perth we are perfectly placed to handle any
client and any brief across the globe. We offer a truly
global network.
Julian Jordan – Managing Director
Based: UK
Lindy Polmeer – Account Director
Based: UK
Agency Fish/Branding
Writing
Photography
Illustration
Advertising Sales
Interactive
Events and Promotions
Aviation Experts
Consultants
Gareth Watson – Head of Advertising
Based: UK
Matthew Pullen – Commercial Director
Based: Qatar
Pascal Zoghbi – Arabic Art Direction
Based: Lebanon
Stephen Peaple – Executive Editor & Creative Director
Based: Australia

5. Agency Fish
Quality Service – Quality Delivery
Translation and
Transliteration Services
Agency Fish
Branding & Design
Award Winning
Writers
Advertising Sales
Network
Interactive
Agencies
Translation
Services
Award Winning
Photographers
Arabic
Typographers
Brand
Consultants
Where appropriate we suggest translation and
transliteration options for consideration. We also
help companies define tone of voice and copy style
consistency across multiple languages.
Typographic Resources
Creative Network
With access to an extensive global team of awardwinning writers, photographers, illustrators and other
creatives across five continents, Agency Fish ensures
all projects are resourced effectively. The results of our
collaborative approach ensures materials are to the
highest possible standard.
Agency Fish design of Arabic/English bi-lingual
corporate literature and editorial design can negate
the need to duplicate content, harmoniously integrating
the languages.
Agency Fish has extensive experience working
in partnership with people and organisations.
These third-party relationships include the provision
of Arabic typographical design and creative direction
exclusively from the renowned Pascal Zoghbi, and
fashion photography from Toufic Araman.
Agency Fish use sets of English/Arabic fonts that
have been specifically designed to work harmoniously
together. Most English fonts have a rough Arabic
equivalent, but few have been designed specifically
to work as a set; we work exclusively in partnership with
Pascal Zoghbi (see Creative Network), who is one of the
few Arabic type designers working specifically within
this field, to ensure type design is world class.

6. our experience: qatar airways
client work
timeline
1993-2000
Blockbuster Video
Touch Screen Kiosk
Internet Strategy
Six European Websites
Simpson Spence and Young
Shipbrokers
Communications Audit
Corporate Literature
Direct Mail
Event Graphics
Ridgeback Cycles
Branding
Point of Sales
Consumer Brochure
Exhibition Graphics
Advertising
Macmillan Publishing
Annual Conference
Screen Presentation
Digital Imaging
National Readership
Survey
Interactive Magazine
Direct Mail
Logica
Touch Screen Kiosk
Corporate Video
Exhibition Graphics
Streaming Video

7. our experience: qatar airways
Madison Cycles
Product Brochures
Point of Sale
Advertising Production
Packaging
Product Identity
The Department of
Trade & Industry, UK
Screen Saver
Davies Arnold Cooper
Digital Imaging
Video Production
Citadel Security
Packaging
Product Identity
Point of Sale
Product Brochures
CIPFA
Communications Audit
Internet Strategy
Internet Site
Administration Database
Direct Mail
WWF – Forests For Life
Campaign Internet Site
Press Launch
Presentation Material
Shimano GmbH
Advertising
Internet Strategy
Exhibition Graphics

8. our experience: qatar 2022
Morgan Stanley
Dean Witter
IPO Presentation for Spray,
Sweden
Gulf Air
In-flight Entertainment Guide
Design and Production
NDS
Exhibition Programme:
Amsterdam
Singapore
New York
Los Angeles
New Orleans
Las Vegas
London
NDS
Product Brochures
Direct Mail
Interactive Product
Demonstrations
On-line and Off-line Advertising
Sail Interiors
Corporate Brochure
Stationery
Event Graphics
WorldVision
Logo Development,
HTML eNewsletter,
PDF Content Sheets

9. our experience: qatar 2022
TEAM
QATAR
2022
POCKET
FOOSBALL
Stratos
Branding
Data Sheets
Advertising
Exhibitions Programme
June
Corporate Identity
Branding
Internet Site
Advertisting
Literature
client work
timeline
2001-2010
Dalwa Securities SMBC
Europe
Internet Site
Branding
Annual Report
CNN Turner
Promotional Print
Direct Mail
Brochures
Hurley Palmer Flatt
Corporate Identity
Stationery
Event Graphics
ODB
Corporate Identity
Corporate Brochure
Stationery
Signage

10. our experience: qatar tourism authority
Random Product Design
Corporate Brochure
Exhibition Graphics
Presentation Material
Body Control Pilates
Identity
Internet Site
Literature
Shimano Fishing
Internet Site
Fishing Game
Davies Arnold Cooper
30 Second Video
Direct Mail
Exhibition Graphics
Advertising
Murphy's irish stout
Screen Saver
Presentation
Shockwave Games
Digital Imaging
In-flight Productions
Promotional Literature
Exhibition Graphics
Promotional Giveaways
Advertising
Lution
Corporate Identity
Product Identities
Advertising
Signage
Internet Site

11. our experience: Doha jewellery & watches exhibition
Air Lanka
In-flight Entertainment Guides
NDS
IPO
Presentation Video
3D Rendering
Support Material
NDS
Internet Site
Database Design and Build
AMD Athlon
European Digital Advertising
u>direct
Internet Strategy
Internet Site
Banner Campaign
Database Build
Screen Savers
Coconut Software
Exhibition Programme
Interactive Product
Stand Design and Build
Exhibition Graphics
uc.com
AGM & The Rai, Amsterdam
Annual Report
Signage
Presentation Material
Direct Mail

12. our experience: doha bank
Getting Starte
d
in Doha
Employment
Real Estate
Activities
Legal Advice
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Masterclass Defining
Driving
Marketing Strategy
Corporate Identity
Brochure
Advertising
CNN Turner
Promotional Print
Literature Suite
Direct Mail
eNewsletter
ATIS Real Weatheralls
Promotional Print
Corporate Advertising Guidelines
Emirates Airlines
In-flight Entertainment Guide
for Business & First Class
Fox Sports
Exhibition Graphics
Brochure
Internet Site
On Sight
Product Brochure
Internet Site
Ingeni
Internet Site
Promotional Literature
Launch Invitation

13. our experience: doha bank
Getting
Star ted
in Doha
l in One.
Al
Employment
Real Estate
Activities
are
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ETS, Zambia
Corporate Identity
Branding Guidelines
Fortescue Metals Group
Event Graphics
SriLankan AIlrines
Re-design of In-flight
Entertainment Guide
IT Expert
Naming
Branding
Magazine Design
Website Design
IT Expert
Magazine Launch Event
Website Launch Event
DSC-IT
Corporate Identity
Branding Guidelines
Website
eNewsletter
Qatar Tourism Authority
Corporate Advertising
Exhibition Graphics
Promotional Literature

14. our experience: Yas marina circuit, abu dhabi
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GRAMME.pdf
09/03/2011
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25-26 Marc
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Official Prog
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11-12 Februa
ogramme
ry, Yas Mar
ina Circuit,
2011
Abu Dhabi.
www.gt1w
orld.com
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Doha Jewellery & Watches
Exhibition
Advertising
Event Graphics
Website
Invitations
Press and Access Passes
Billboards
Taxi and Bus Livery Advertising
CD Graphics
Jones Lang LaSalle
Consultancy
Softare Interface Design
Network Fish
Website
Promotional Literature
Direct Mail
Qatar Airways
In-flight Magazine, Oryx
Magazine Website
Podcast
Qatar 2022
Creative Consultancy
Mall Event Concepts
Doha Bank
Consultancy
iLocksmith
Corporate Identity

15. Industrial Manufacturing
our experience: aamal
Managed Services
Four Divisions. One Focus.
Industrial Manufacturing  Trading And Distribution  Property  Managed Services
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volupta pero commodi dollecto cupta culparum ipsam re perorruptio voluptat voluptia as rercid drem eosa veriam, quia
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mos ea aut pro tem repe ipita nis incsdfiis de venistem rehendi abo. Ebis iuriat et volusap dftatur, quid quisi re voloeror sitae.
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Trading and Distribution
Property
Four Divisions.
One Focus.
 Industrial Manufacturing
 Trading And Distribution
 Property
 Managed Services
P.O.Box 22477 Doha, Qatar
+974 435 0666
+974 435 0777
info@aamal.com.qa
A
T
F
E
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pero commodi dollecto cupta culparum ipsam re perorruptio voluptat voluptia as rercid drem eosa veriam, quia numquam,
quatque iur, quodiEt dolest recabore nobis dit dolosdfrec uptatio bearupt atisci re voloeror sitae. Et et ex et mos ea aut pro tem
repe ipita nis incsdfiis de venistem rehendi abo. Ebis iuriat et volusap dftatur, quid quisi re voloeror sitae. Et et ex et mos ea aut
i re voloeror sitae. Et et ex et mos ea aut ra qui denihicatqui repe porest fugitibero con nosaccae am voluptae nulparum
Qatar Tourism Authority
Corporate Advertising
Consultancy
Promotional Literature
Moerlina School
Website
Corporate Literature
Event Graphics
Stationery
Yas Marina Circuit,
Abu Dhabi
V8 Supercars Official
Programme
GT1 Official Programme
P.O.Box 22477 Doha, Qatar
+974 435 0666
+974 435 0777
info@aamal.com.qa
A
T
F
E
www.aamal.com.qa
www.aamal.com.qa
client work
timeline
2011-present
 Industrial Manufacturing
 Trading And Distribution
 Property
 Managed Services
Aamal
Corporate Advertising
Al Jassim Group
Corporate Advertising
Zuha Royal
Corporate Advertising
The Policy Group
Corporate Identity
Website
Government House,
Western Australia
Consultancy
Website
CRM Database Development

16. Agency Fish
Ad Sales
Network
A must have
publishing partner.
Agency Fish’s network of dynamic advertising sales
force in Europe, the Middle East, Asia and Australia can
plan and buy your next campaign.
Agency Fish –
First Class
Service for…
This network is controlled by our Head of Advertising,
Gareth Watson in the UK and Matt Pullen in Qatar.
> Consultation and Briefing
> Branding
> Design and Creative Services
> Advertising Creative
> Company Marketing Collateral
> Project Management
With clean design and smart production techniques,
the end result is creative that is in synergy with
a company's brand and aspirations.

17. Agency Fish
eMedia
A partner you can trust
eMagazines
Agency Fish develop, host and maintain
online electronic versions of magazines
in a page-turning format.
Websites and Micro-sites
eMagazine Enhanced
Agency Fish has the experience to help a client make
the transition from paper to digital. Both directors have
over 16 years of internet and digital experience. In 1993
Agency Fish was one of the first UK agencies to have
a dedicated web department. In 1994 Agency Fish
was appointed by Blockbuster Video Europe to plan,
design and implement their first site, and create
a multilingual web presence for all of their satellite
websites throughout Europe.
Agency Fish has developed eMagazine Enhanced –
a product that extends the online magazine
to the next level – integrating marcoms, driving
customer-loyalty and repeat sales. Agency Fish
publications are produced in a format that is
compatible with handheld devices and smartphones.

18. Agency Fish
Awards
Our primary focus is to create
engaging communications that
achieve client targets.
Our goal is not to win awards,
but they are an exciting
by-prodcut of great thinking,
planning and execution.
In 2010 alone, Agency Fish won
21 International awards for design,
photography, illustration and
editorial content.
2010 PATA Gold Award for Travel Photography

19. Agency Fish
“ ommon-sense, creative, practical, realistic and affordable
C
are some of Agency Fish’s basic characteristics – all of which
are more than welcome.”
Patrick Brannelly – Emirates Airlines
VP Passenger Communications and Visual Services
“Without the 100% support from everyone at Fish
this result just would not have happened.
Needless to say we're all delighted.”
Peter Hill,
CEO SriLankan Airlines
Contact
Julian Jordan - Director
julian.jordan@agencyfish.com
+44 (0)20 7234 0171
London, UK
Agency Fish Pty Ltd
Australasia
5/108 Rokeby Road
Subiaco, Perth
WA 6000
+61 (0)8 9381 8848
Agency Fish LLC
Qatar
West Bay, Doha, Qatar
+974 3325 9072
Agency Fish Limited
London, UK
+44 (0)20 7234 0171
www.agencyfish.com
Contact
Gareth Watson – International Sales Director
gareth.watson@agencyfish.com
+44 (0)78 2573 8972
London, UK