Chia sẻ kinh nghiệm vận hành team Marketing hướng tới mô hình Growth Team

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[Anh Vương Hoàng CMO Base] Chia sẻ kinh nghiệm vận hành team Marketing hướng tới mô hình Growth Team

Tech-driven Marketing Operations
Vuong Hoang – CMO & Co-founder Base.vn

0. Growth Framework
1. Data
2. Automation
Outline

Facebook +
Google
Advertising
Reach ~x,000,000
people/month
Branding, Direct,
Hotline
(activities/
month)
Inbound
Marketing
Reach
~xxx,000
people/month
Email
Marketing
xxx,000
Subscribers
A Leads/day
Z Lead/day
Z Leads/Week
S Leads/day
X Lead/day
0.Growth Framework
Partnership/
Referral
(events/
month)

1.Data
Marketing Operation
Sales
Empower every team
with good data
Finance Product
Human
Resources

Marketing Dashboards

2.Automation
Make everything faster
& more accurate

Sample 02:
Lead Distribution
BC 01 BC 2 BC 3

Lead Distribution
Methodologies

Other Marketing Automation
• Chatbot/Nuturing/
• Tracking Lead
• Referral System
• 360 Customer View
• Marketing & Sales Automation
• Won automation
• Lost Automation
• …Everthing can help your team
better

Thank You!
www.base.vn
facebook.com/base.vietnam

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