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[Tham khảo] Chiến thuật Winning Growth Hacking
1. Growth Hacking Strategies Used by
Known Startups
Puma
Puma paid footballer Pele $120,000 to tie his shoes before
the 1970 World Cup kickoff. As expected, the cameras
focused on Pele and his Pumaʼs and made people realize
the worldʼs best footballer wore Pumas.
Source: Eitan Levi
2. Uber
Uberʼs earliest employees ordered over 5,000 taxis on rival
apps and canceled them to cause financial issues for their
competitors.
3. PayPal
PayPal created a bot that listed low-priced goods on eBay
and then bought and paid for them using PayPal, tricking
eBay into thinking users loved this payment method.
Naturally, eBay ended up making Paypal their biggest
payment provider.
4. Airbnb
Airbnb scraped emails on Craigslist for anyone renting a
space and encouraged them to switch to their service. They
also made a one-click integration to list directly on
AirBnB from Craigslist.
5. Tinder
Tinder created thousands of fake accounts of good-looking
people to lure in potential singletons looking for love. They
also “accidentally” matched users for at least a year.
6. Reddit
Reddit started off creating thousands of fake accounts and
made them all interact with one another. This drew in actual
users - a true example of faking it ʻtil you make it!
This also allowed Reddit to control the tone of voice they
wanted for their platform which still filters through
today.
7. Salesforce
Salesforce hired fake protestors to disrupt their biggest
rivalʼs conferences. The founder then commandeered all the
taxis at the event and delivered a 45-minute pitch about his
product. Nowhere to run!
8. Amazon
Amazon CEO Jeff Bezos needed a way to buy one book from
a wholesaler when they had a 10-book minimum purchase.
He found a loophole and purchased the one book then
ordered nine books on lichens.
None of the wholesalers actually carried this book, so the
wholesaler would deliver the one book that he ordered
along with an apology about the others. He scaled this up
on Amazon across the customer base.
