1. Business
Report
Best coffee-from farm to your mug

2. ONE Brand History
Started from 2012,updated in 2014
THREE
products&ServiceCore products and advatages
TWO Customer Demand
Cultural conflict& marketing environment
FOUR Now to Future
SWOT Analysis and brand reputation

3. Brand History
Inspired by childhood memory with grandma
01

4. How Does
Paperbox coffee
come to your life ?
 Founded by 3 talented management gradutates in 2012
 Inspired by the memory from childhood with grandma's magic box
 Updated and became the most potential chain coffee shops in 2014

5.  Built shops in
prosperous
business districts
 Cultivated
customer loyalty
 Core products
(SOE coffee)
2012-2014
 R&D in new
products
 Updated and
renamed by
Paperboxcoffee
2014
。
 Sponsored and
participated in
high-level
competition (WBC,
Latte Art)
 Gain great profit
by forming value
chain
2014-2016
 Become leader in
coffee undustry
 Expand into more
areas (Equipment)
Future
What we have done

6. WBC
Latte Art
 Gain reputation and experience in
world-class competitions
 Get more sponsorships and media
attentions

7. Customer Demand
different customers
different demands & expectations
02

8. Relatively high and steady-income groups worked nearby
40%-Occupations: Commercial,
Financial,Administration
Built in business districts with cinema, resturants, KTV etc.
50%-Age from 20-35
Female's percentage is only slightly higher
55%-Female customers
Good and quiete environment for work or friends meet
40%-Time spend in shops: 3 hours+
Customer Segmentation02
Gender
Time
Jobs
Age

9. Cultural Conflict
• No habit of drinking coffee- Prefer
tradoitional Chinese tea
• Lack of the history of coffee
Marketing Environment
Solutions: Culture cultivation by online
knowledge study&offline workshop
1
2
Adaptation to market
• Fierce competition- 678 coffee shops
• Competitors:Starbucks, Coasta, MAAN
Coffee in the same business district
Solutions: products localization design, focus
on SOE coffee, featured product-brewing
coffee

10. Core products and Services03
• Personal
customized
products
• Brewing coffee
• Homemade dessert
• More transparent
coffee making
process ( roasting
process included)

11. Focus on SOE Coffee
(Brewing Coffee)
Diversified Products:
Coffee, Tea and Beer;
Food and Snacks
Core Products &
Service
Personal Service:
coffee drip bags,
grinding; workshop

12. 100%
Standardized
training
• Staff in Paperbox Coffee trained in
accordance with WBC standards
• Professional in both knowledge and
practice
• Offering great service with smiles
Our people

13. Now To Future
Get clear view by SWOT Analysis
04

14. SWOT Analysis For
Paperbox Coffee
Strengths Weaknesses
High quality&stability in products;
Personalized service；
High customer loyalty;
Transparent coffee making process-
fresh&fun.
High staff tunrover rate;
Overlapping responsibilities;
Vagueness in management;
Lack of markeing operations.
Opportunities Threats
Built in flourishing commercial areas;
Different from other assembly line
brands in the same area.
Other emerging brands;
Quality varies in coffee market-hard to
stand out.

15. TITLE
TITLE
TITLE
15% Reaching annual return rate with a
steady percentage and raising the
market share in Hongshan&
Wuchang Distrcits
10% Increasing the employee number and
building professional team
10%
Decreasing the cost but maintain the
high quality
Out Target04
PROFIT
EMPLOYEE
NUMBER
COST
EFFICIENCY

16. What is our future?
Prosperous tomorow with all the
enthusiastic workforce!
Why we are in good reputation?
Fofus on products and
customer demand
What we differentiate from others?
Fresh&fun products marking
Customerization
What we persist in?
Our Future
Always high quality
products&service

17. THANK YOU
FOR WATCHING
Find us by WeChat: Paperbox-Coffee