Major companies and startups can benefit from collaborating. Startups can use large companies to validate their products and gain first customers. Large companies work with startups to fill needs not addressed internally and gain flexibility. The document provides tips for both groups, such as large companies providing feedback and startups defining products with employee believers. When the conditions are right, startups can hugely impact large companies.

1. How can major companies
and innovative startups
best work together?

2. 2
@avestemeanu
Co-founder @ Wisembly

3. 3

4. What We Do
4
Founded in 2010
40 employees
400+ clients
€1.5M raised in 2014 with Alven Capital
Gartner Cool Vendor in France 2015
3 founders
working in Paris
Fortune 500 clients over 5 continents
We develop collaborative solutions to improve meetings’
productivity
@avestemeanu

6. 6

7. 7

8. Definitions

9. 9
Startup definition #1
@avestemeanu

10. 10
« A large company is a permanent organization
designed to execute a well-defined, fully validated,
well tested, proven, verified, stable, clear, un-
ambiguous, repeatable and scalable business
model. »
Large company definition
Steve Banks
@avestemeanu

11. 2 opposites…
11
« A large company is a
permanent
organization designed
to execute a well-
defined, fully
validated, well tested,
proven, verified,
stable, clear, un-
ambiguous,
repeatable and
scalable business
model. »
@avestemeanu

12. 12
… like oil and vinegar
@avestemeanu

13. Oil + Vinager => make Vinaigrette
13 @avestemeanu

14. Why startups should work with large
companies

15. 15
Use the large companies to get « unconfused »
@avestemeanu

16. 16
0 - Find a believer
Sales pitch:
« I work on a realtime platform around places and events . »
Georges-Edouard
Dias
@avestemeanu

17. 17
1 - Define the product with him
@avestemeanu

18. 18
2 - Find a pricing
@avestemeanu

19. 19
3 - Well done: FIRST CLIENT EVER!
@avestemeanu

20. 20
Product
Customers
Make money
1st step accomplished: you sell STUFF to
SOMEONE to do SOMETHING
@avestemeanu

21. 21
Then iterate!
@avestemeanu

22. Iterate on the product
22 @avestemeanu

23. Iterate on the Business Model
23
One Shot
Model
1/
Online
One Shot
Model
2/
Package
Model
3/
12-month
Subscription
Model
4/
What’s
next?
5/
@avestemeanu

24. 24
Iterate on the clients
@avestemeanu

25. Startupers, use large companies to create
your startup.
25 @avestemeanu

26. Why large companies should work
with startups

27. Back in 2011
27 @avestemeanu

28. 1 - Their need was not filled
28 @avestemeanu

29. 2- They needed Flexibility and Velocity
29 @avestemeanu

30. 3 - They needed to break the rules
30 @avestemeanu

31. Result: « L’esprit de Tanger »
31
Wisembly created a genuine U-turn in the company’s
managerial relationship. Their solution assists us in all
our meetings.
Patrick Ropert
@avestemeanu

32. Given the right conditions a startup can make
a huge impact on a large company
32 @avestemeanu

33. Do’s and dont’s

34. 1- Meet each other => #meetings per week
34 @avestemeanu

35. 2 - Give them feedback
35 @avestemeanu

36. 3 - Find the right project to collaborate
36 @avestemeanu

37. 4 - Treat them differently
37 @avestemeanu

38. 5 - Pay and get paid!!!
38 @avestemeanu

39. 6 - Recommend them
39 @avestemeanu

40. 7 - Talk about it
40 @avestemeanu

41. Thank you!
Andrei Vestemeanu
Founder
andrei@wisembly.com
+44 20 3769 6840
@avestemeanu