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Communication in the 21st century
is like drinking from a fire hose :
When we receive too much information
too quickly, we can’t swallow a drop !
www.ToThePointAtWork.com
Presentations
are the most essential communication tool
yet most of us dislike them. Why?
www.ToThePointAtWork.com
We spend 25% of our time
on presentations…
yes nonelittle
24%
38% 38%
Effect
…but only 24% has a marked effect
Study: Gruwez & Vanseer © 2014 n = 273 - large organisations
Bad presentations are a loss of time,
a source of irritation and a cause of bad decisions.
www.ToThePointAtWork.com
Is there a solution ?
YES
www.ToThePointAtWork.com
1. Understand how the brain processes information
2. Use a design process
www.ToThePointAtWork.com
TLSM® Design process
www.ToThePointAtWork.com
Before
140 slides
3 hour presentation
6 days work
Confusion
with TLSM®
25 slides + 8 page doc
1 hour presentation
3 days work
Significant increase
in clarity &
audience satisfaction
www.ToThePointAtWork.com
“I saw a clear uplift in presentation quality after we used TLSM. The presentations
became crisper, shorter, to the point and impactful.”
AstraZeneca
Florent Edouard, Director Sales Force Excellence, AstraZeneca Japan
” TLSM will revolutionize the way you think about and execute
presentations. The insights will maximize your impact!"
Belgacom
Phillip GJ Vandervoort, Executive Vice President, Belgacom
“A simple and compelling framework for helping you design and deliver
presentations. However skilled you think you are, I guarantee this will help you to
become a better presenter”.
London Business School
Julian Birkinshaw, Professor, London Business School
TNS
“The method helps to get the thinking right so that your presentations are clear,
engaging and impactful. An easy-to-follow process with big results. It has
transformed the way my company approaches presentations.”
Dominique Vercraeye, Managing Director, TNS Belgium
” At all levels of the organisation, it helped to develop more effective
presentations, more efficiently. This has revolutionised our approach and slide
productivity. "
BNP Paribas
Nicolas Filatieff, Head of Marketing Clients & Products, BNP Paribas Fortis
“It is not just about presentations, but about transforming complex concepts into
crisp and compelling messages, which is essential for anyone who needs to
communicate in a large organization.”.
Danone
Ifen Chiang, Global Director Commercial Excellence, Nutricia, Danone
The bookwww.ToThePointAtWork.com
English
FT publishing
Dutch
Lannoo
French
Pearson France
better presentations
lead to
better decisions
time saving
happier employees & customers
Source: Gruwez & Vanseer 2014, Tufte 2004 , TNS 2014, Rogelberg 2012.
www.ToThePointAtWork.com
www.tothepointatwork.com
To The Point at Work Ltd
8, Northumberland Avenue
London WC2N 5BY
United Kingdom
Euro-ic nv
Nijverheidsstraat 24
1500 Halle
Belgium
Ed Gruwez
edouard.gruwez@oic.eu
+32 499 07 69 69
+44 7522 068 477
Sarah De Wulf
sarah.dewulf@oic.eu
+32 475 20 51 35
@EdGruwez #tothepoint #presentationthinking

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Communicating information effectively in the digital age

  • 1. Communication in the 21st century is like drinking from a fire hose : When we receive too much information too quickly, we can’t swallow a drop ! www.ToThePointAtWork.com
  • 2. Presentations are the most essential communication tool yet most of us dislike them. Why? www.ToThePointAtWork.com
  • 3. We spend 25% of our time on presentations… yes nonelittle 24% 38% 38% Effect …but only 24% has a marked effect Study: Gruwez & Vanseer © 2014 n = 273 - large organisations Bad presentations are a loss of time, a source of irritation and a cause of bad decisions. www.ToThePointAtWork.com
  • 4. Is there a solution ? YES www.ToThePointAtWork.com
  • 5. 1. Understand how the brain processes information
  • 6. 2. Use a design process www.ToThePointAtWork.com
  • 8. Before 140 slides 3 hour presentation 6 days work Confusion with TLSM® 25 slides + 8 page doc 1 hour presentation 3 days work Significant increase in clarity & audience satisfaction www.ToThePointAtWork.com
  • 9. “I saw a clear uplift in presentation quality after we used TLSM. The presentations became crisper, shorter, to the point and impactful.” AstraZeneca Florent Edouard, Director Sales Force Excellence, AstraZeneca Japan ” TLSM will revolutionize the way you think about and execute presentations. The insights will maximize your impact!" Belgacom Phillip GJ Vandervoort, Executive Vice President, Belgacom “A simple and compelling framework for helping you design and deliver presentations. However skilled you think you are, I guarantee this will help you to become a better presenter”. London Business School Julian Birkinshaw, Professor, London Business School
  • 10. TNS “The method helps to get the thinking right so that your presentations are clear, engaging and impactful. An easy-to-follow process with big results. It has transformed the way my company approaches presentations.” Dominique Vercraeye, Managing Director, TNS Belgium ” At all levels of the organisation, it helped to develop more effective presentations, more efficiently. This has revolutionised our approach and slide productivity. " BNP Paribas Nicolas Filatieff, Head of Marketing Clients & Products, BNP Paribas Fortis “It is not just about presentations, but about transforming complex concepts into crisp and compelling messages, which is essential for anyone who needs to communicate in a large organization.”. Danone Ifen Chiang, Global Director Commercial Excellence, Nutricia, Danone
  • 12. better presentations lead to better decisions time saving happier employees & customers Source: Gruwez & Vanseer 2014, Tufte 2004 , TNS 2014, Rogelberg 2012. www.ToThePointAtWork.com
  • 13. www.tothepointatwork.com To The Point at Work Ltd 8, Northumberland Avenue London WC2N 5BY United Kingdom Euro-ic nv Nijverheidsstraat 24 1500 Halle Belgium Ed Gruwez edouard.gruwez@oic.eu +32 499 07 69 69 +44 7522 068 477 Sarah De Wulf sarah.dewulf@oic.eu +32 475 20 51 35 @EdGruwez #tothepoint #presentationthinking

Editor's Notes

  1. Story of the book
  2. Story of the book
  3. Story of the book
  4. Story of the book