Lecture at the kick-off of the Master in Business Analytics and Big Data at MIP, Politecnico di Milano - 26 September 2018

1. September 26th, 2018
New IBM
Roberto Villa
5 ”WHYs” of the Cognitiva Era
BABD Master, MIP

2. We are a global technology and
innovation company headquartered
in Armonk, NY.
§ We are the largest technology employer
in the world and employ 380,000 IBMers
serving clients in 170 countries.
§ In 2017, we generated $ 80 billion
revenue.
§ We invest more than $6 billion a year in
R&D, and just completed our 24th year of
patent leadership.
§ We live at the intersection of business
and technology and today, we are a
cognitive solutions and cloud platform
company, transforming entire industries.

3. • Why AI
• Why Digital Transformation
• Why new competences
• Why AI + Human
• Why New IBM

4. Why now?
Data phenomenon
AI maturation

5. Structured
Unstructured
Sensors
( IoT)
Images,
Audio,
Video
Text
Enterprise
Data
2018
data grows
in volume
and variety

6. How does a cognitive system work?
How do Cognitive systems work?
REASON
They can reason, grasp
underlying concepts,
form hypotheses, and
infer and extract ideas.
UNDERSTAND
Cognitive systems
understand imagery,
language and other
unstructured data
like humans do.
LEARN
With each data point,
interaction and outcome,
they develop and
sharpen expertise, so
they never stop learning.
INTERACT
With abilities to see,
talk and hear, cognitive
systems interact with
humans in a natural way.
UNDERSTAND REASON LEARN INTERACT
Understand images,
video, natural
language and other
unstructured data
Reason and know
how to grasp the
underlying concepts,
formulate hypotheses
and extract ideas
With each data,
interaction and result
generated, learn and
improve its skills, so it
never stop learning
With the ability to see,
speak and listen,
cognitive systems
interact with humans in
a natural way

7. What drives digital transformation?
Example healthcare

8. What determines your health?

11. Trained with more than 15 million pages of
medical content and with knowledge of
oncologists from around the world, doctors
from the University of North Carolina use
IBM Watson to analyze their patients' cases.
In 99% of cases, IBM Waston agrees with
the recommendations of board doctors, but
in 30% of cases, IBM Watson has found new
treatment options not considered previously.

13. Technology augments human capabilities

14. Technology augments human capabilities

15. Technology augments human capabilities

16. Information Technology

17. Intelligence Technology

18. Is this the future
we want?

20. Establishing Policies
and Principles

21. IBM principles for the cognitive era
https://ibm.biz/cognitiveprinciples
Purpose
Transparency
Skills
Enhance and extend human
capability, expertise, potential.
Be clear when AI is used, the sources of
data, and methods of training.
Help people acquire the knowledge
to succed in the cognitive economy.

22. Jobs.

23. Hidden Figures
1
2
3

24. People will not be
replaced by
technology, but
those who can not
use it will be
replaced by those
who can do it

25. 25
The young paradox The mid-age paradox
SONO TROPPO QUALIFICATO ?
E

26. 26
Automation, a global force that is transforming work

27. Transformation of skills

28. 28
Le competenze per le nuove professioni, e l’ampliarsi del
divario in Europa

29. 29
Digital skills for new professions
Source: Development and implementation of a European framework for IT professionalism. January 2017, European Commission

30. 30
The new professions require new skills and a different training
paradigm
• Lifelong learning
• Practice, in addition to theory
• Learn by doing
• Custom programs
• Multi-disciplinary approach

31. 31
Data Scientist

32. Ethics.

34. 34
Human + AI: stronger, if together

35. New IBM

36. Evolution of IBM
Always moving to higher value
Tabulating to
Programmable
Systems Era
Services Economy
Internet
Cognitive
Business
Globalization
Globally Integrated
Enterprise
International
Ambition
0%
1960 20001980 2016
100%
50%
Hardware and
systems management
Services
Cloud Platform
Cognitive
Solutions

37. IBM today

39. 39
Six Nobel
Laureates
Ten Medals of
Technology
Five National
Medals of
Science
Six Turing
Awards
IBM Research: Driving 24 consecutive years of IBM patent leadership

40. Open Innovation

44. The value is not in the tool
It is in the use we make of it

45. @robertovjlla