On Mobile Double First

1. ANDREW MCGRATH
MOBILE ENGAGEMENT IN THOMSON REUTERS
REUTERS/Cheryl Ravelo
September 2013
andrew.mcgrath@thomsonreuters.com

2. 2
ABOUT THOMSON REUTERS
• The world’s leading source of intelligent information for
businesses and professionals
• We are the world’s most trusted news organization
• We serve professionals in the financial and risk, legal, tax
and accounting, intellectual property and science and
media markets
• We employ approximately 60,000 people and operate in over
100 countries

3. 3
MEDIA
• Newswires
• Video
• Pictures
• Digital Syndication
• Graphics
• Financial Information
REUTERS/Carlo Allegri
Reuters is also the world's largest international news agency, a leading
provider of real-time, high-impact, multimedia news and information
services to newspapers, television and cable networks, radio stations
and websites around the globe

4. 4
OUR BUSINESSES & CUSTOMERS
FAST FACTS
LegalFinancial & Risk IP & ScienceTax & Accounting
• The 25 largest
global banks
• More than 5,000
investment firms
and hedge funds
worldwide
• Over 40,000
customers and
400,000 end users
in over 155
countries
• 100% of the Top
100 U.S. law firms
• 100% of the ABA
accredited law
schools
• Over 80% of the
Fortune 500
• Leading global
provider to national,
state and local
governments
• All of the “Big 4”
accounting firms
• 94 of the Top 100
law firms
• 95 of the Fortune
100
• 100 of the Top 100
CPA firms
• Leading global
provider to national,
state and local
governments
• More than 15,000
customers and 20
million end users
globally
• Academic
institutions,
researchers,
government
agencies,
corporations,
pharmaceutical and
biotech companies

5. 5
Mobile in Thomson Reuters.

6. 6
I have
one mission

7. 7
make
Thomson Reuters
serious about
mobile

8. 8
2
AND TWO STRATEGIES
improve our mobile
experiences
change TR
employees attitudes
to mobile

9. 9
MOBILE LANDSCAPE IN TR
• there is a perception that our products are not
suitable for mobile…
• iOS is the lead platform
• android and html 5 increasing
– we tried hybrid…
– windows and blackberry no more than a watchlist activity
• adobe air has been a key platform choice
– but is about to go unsupported
• so native or html 5?
• understand and respond to b2b context

11. 11
MOBILE LANDSCAPE IN TR
• there is a perception that our products are not
suitable for mobile…
• iOS is the lead platform
• android and html 5 increasing
– we tried hybrid…
– windows and blackberry no more than a watchlist activity
• adobe air has been a key platform choice
– but is about to go unsupported
• so native or html 5?
• understand and respond to b2b context

12. 12Source: Kleiner, Perkins, Caufield & Byers - Mary Meeker Internet Trends 2013
SMARTPHONE AND TABLET GROWTH
GLOBALLY

13. 13CONFIDENTIAL – NOT FOR REDISTRIBUTION
Smaller Tablets Are More Popular
Smaller is better.
In 2011, the most popular
device screen size was 11 inches. In
2012, it was 8 inches.
Source: IDC

14. 14CONFIDENTIAL – NOT FOR REDISTRIBUTION
mobile engagement in TR
• iOS is the lead platform
• android and html 5 increasing
• we tried hybrid…
• windows and blackberry no more than a watchlist activity
• adobe air has been a key platform choice
• so native or html 5?
• understand and respond to b2b context

15. Native or html
5?
A decision tree
is the answer
decisions like
1. performance
2. reach
3. animation
4. developer costs
5. updating
6. stand alone or 3
screen

16. 16
MOBILE ENGAGEMENT IN TR
• iOS is the lead platform
• android and html 5 increasing
• we tried hybrid…
• windows and blackberry no more than a watchlist
activity
• adobe air has been a key platform choice
• so native or html 5?
• understand and respond to b2b context

17. 17
RESPONDING TO B2B CONTEXT
• b2b reality
– high touch sales
– subscription
– buyer is not always the
user
– multiple niche products
engagement
– mobile tools for sales
– reward usage
– dashboards for decision
makers
– don’t try and look for a
single Point of Entry

18. 18
CHANGING MINDS
• understand and respond to b2b
context
• multi screen service design
• be obnoxiously mobile 1st
• innovate to embarrass
• governance

19. Mobile Double 1st: Tablet first, finessed for desktop,
smartphone equal first

20. Thank
You.