1) The document discusses the concept of organizational consciousness and how it differs from organizational intelligence. While intelligence focuses on precision and solving specific problems, consciousness focuses on making connections between questions and expanding through a period of productive anxiety. 2) It explores how understanding an organization's culture and the interconnected nature of its problems could be the purpose of developing organizational consciousness. Culture encompasses the acquired capabilities and habits of members of a society. 3) The author ponders whether consciousness could help organizations thrive by better understanding and influencing their culture to delay extinction, and challenges the reader to consider how to tap into and map their organization's consciousness.

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Tapping Organizational
Consciousness
Dhiraj Rajaram
founder

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What can nature teach us?
The acceptance of mortality.

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To love or hate complexity
“The guiding motto in life of every
natural philosopher should be,
‘Seek simplicity and distrust it’.”
- Alfred North Whitehead (1920-1990)

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Does real simplicity lie on the
other side of complexity?
Simplicity is not equal to Simplistic
Complexity is not equal to Complicated

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How do we understand the
power of interconnections?
An organization’s corpus callosum

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How is
Organizational Intelligence
different from
Organizational Consciousness?

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Intelligence
Focus on answers
Precision
Comfort
Solving Specific Problems
Consciousness
Focus on connecting questions
Expansion
Anxiety
Art of Problem Solving

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What is the difference between
Solving Specific Problems
and the
Art of Problem Solving

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Acquisition
measurement
Identify customer
unmet needs
Increase revenue
Improve market
penetration
Competitor
customer targeting
Acquisition program
improvement
Targeting
improvement
Customer messaging
effectiveness
Customer targeting
Acquisition targets
Packaging impact on
customer experience
Customer
message
relevance
Identify
customer needs
Customer
preference
improvements
Customer relationship
management
Customer
Acquisition

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Is Consciousness nothing
but Intelligence looking for
other Intelligence?

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Intelligence makes us comfortable in
our hubris while consciousness asks us to
Discover Our Ignorance
and thus create some anxiety.
The losers will be quick to avoid this anxiety while winners will
persevere through a period of productive anxiety.

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What is the role of data
in our quest to understand the purpose
of organizational consciousness?
Is the interconnected nature
of business forcing us to look at the
interconnected nature of our firms?

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Culture in the words of E.B. Tylor
“that complex whole which includes knowledge, belief,
art, morals, law, custom, and any other capabilities or habits
acquired by man as a member of society.”
Some say
“culture eats strategy for lunch”

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Can the purpose of
Organizational Consciousness be
to understand and influence
Organizational Culture?

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The things I ponder
• Can an organization have consciousness?
• Is intelligence a pre-requisite for consciousness?
• Does culture come from consciousness?
• Can the theory and practice of consciousness lead to
a better culture?
• Could consciousness help organizations thrive and
delay their extinction?

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Things you should ponder
• What does organizational consciousness mean to
you?
• Have you mapped the interconnected nature of the
problems in your company?
• Has the futility of connecting all your data kept you
from connecting all your questions?
• Are you tapping into your organization’s
consciousness?

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