POINT OF VIEW - CHERON E BARCLIFT (MKT2100)

1. SWOT ANALYSIS
Cheron E Barclift 9/30/18 –
Point of View
MKT2100

2. The examination of a SWOT analysis
 What is a SWOT Analysis?
** A SWOT analysis is a strategic planning exercise **
A organizations comparison of:
Internal Strengths & Weaknesses
with
External Opportunities & Threats

3. WEAKNESSES
OPPORTUNITIES
THREATS
STRENGTHS
The components building an analysis that provides a
critical view of an organizations fulfillment of its basic
mission

4. The collecting of information about the company
THE STARTING POINT
OF YOUR
SWOT
ANALYSIS
Identifying your Strengths, acknowledging your Weaknesses, explore
Opportunities while recognizing Threats

5. A companies Strengths:
S
Reflects core
competencies that
customers value and
competitors find difficult
to duplicate
Cost Advantage
Customer Loyalty
Financially Sound
Modern Facilities
Patents

6. A companies Weaknesses:
W
Prevent a company from
taking advantages of
external opportunities;
can create vulnerabilities
for a company-
environmental threats to
it’s organizations
strengths
Narrow Product Line
Lack of Management
Inadequate
Financing
Weak Market Image
High-cost of
Operations

7. A companies Opportunities:
O
Expands the growth and
stabilizes the companies
presence in the market.
Matching internal
strengths with external
opportunities creates
Leverage
Add to Product Line
Enter New Markets
Acquire Firms with
new Technology

8. A companies Threats:
T
External forces that are
out of the control of the
organization; most times
with no advance notice to
the organization
Buyers Taste Change
Entry of New
Competitors
Adverse Government
Policies

9. Quick Tips on Data Collection:
 Create a Growth plan
from your analysis
 Build a Strengths from a Weaknesses
 Create Opportunities from Threats
 Plan growth creation with internal
brainstorming and external research
Fulfill the Mission of the Company
$$$$$
• Be Honest
• Be Specific
• Gather internal input
• Accept external factors

10. A little something to ponder:
 Sources for information on a
SWOT ANALYSIS:
 Contemporary Marketing
 Business Plan Creation Made Easy
A PERSONAL SWOT ANALYSIS CAN
POSSIBLY HELP YOU
ACHIEVE YOUR
GOALS